Grove Launches The Unplastic Shop for Sustainable Living
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
0mins
Should l Buy GROV?
Source: Newsfilter
- Platform Launch: Grove Collaborative launched The Unplastic Shop on March 16, featuring approximately 500 vetted products aimed at helping consumers reduce plastic exposure in daily routines, showcasing the company's leadership in sustainable consumer products.
- Education-Driven Shopping: The platform offers not only products but also educational content, such as 'Top 10 Tips to Unplastic Your Life,' addressing consumer demand for clear guidance and trustworthy options, thereby enhancing customer loyalty.
- Focus on High-Frequency Products: The Unplastic Shop emphasizes high-frequency items in categories like kitchen, personal care, and cleaning, aiming to reduce plastic contact through impactful upgrades, reflecting the company's commitment to consumer health and competitive advantage in the market.
- Collaboration and Standards: Products on the platform meet criteria developed in partnership with the Oceanic Preservation Society (OPS), ensuring they are free from harmful chemicals like BPA and PFAS, demonstrating Grove's commitment to promoting sustainable products and reinforcing its position as a plastic-neutral retailer.
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Analyst Views on GROV
Wall Street analysts forecast GROV stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 1.210
Low
2.00
Averages
2.00
High
2.00
Current: 1.210
Low
2.00
Averages
2.00
High
2.00
About GROV
Grove Collaborative Holdings, Inc. is a consumer products company. The Company operates an online direct-to-consumer Website and mobile application (DTC platform), where the Company sells its Grove-owned brands (Grove Brands) and other natural and mission-based CPG brands, providing consumers with a selection of curated products across many categories and brands. Its offerings include household cleaning, personal care, health and wellness, laundry, clean beauty, kitchen, pantry, kids, baby, pet care, and others. The Company’s flagship brand is The Grove Co. Its brand portfolio includes Peach, Rooted Beauty, Oars & Alps, Repurpose, Sattva Soul, Back to the Roots, Captain Blankenship, Enviroscent, GUPPYFRIEND, Humble Brands, IZZY Zero Waste Beauty, Innersense Organic Beauty, Little Moon Essentials, Natural Dog Company, Savannah Bee Company, The Honeypot Company, Waterleaf Paper Company, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Grove Launches The Unplastic Shop for Sustainable Living
- Platform Launch: Grove Collaborative launched The Unplastic Shop on March 16, featuring approximately 500 vetted products aimed at helping consumers reduce plastic exposure in daily routines, showcasing the company's leadership in sustainable consumer products.
- Education-Driven Shopping: The platform offers not only products but also educational content, such as 'Top 10 Tips to Unplastic Your Life,' addressing consumer demand for clear guidance and trustworthy options, thereby enhancing customer loyalty.
- Focus on High-Frequency Products: The Unplastic Shop emphasizes high-frequency items in categories like kitchen, personal care, and cleaning, aiming to reduce plastic contact through impactful upgrades, reflecting the company's commitment to consumer health and competitive advantage in the market.
- Collaboration and Standards: Products on the platform meet criteria developed in partnership with the Oceanic Preservation Society (OPS), ensuring they are free from harmful chemicals like BPA and PFAS, demonstrating Grove's commitment to promoting sustainable products and reinforcing its position as a plastic-neutral retailer.
See More
Grove Collaborative Holdings Reports Q4 2025 Earnings with Positive Adjusted EBITDA
- Financial Recovery: Grove Collaborative reported fourth-quarter revenue of $42.4 million, reflecting a 14.3% year-over-year decline; however, it achieved positive adjusted EBITDA of $1.6 million, marking its first profitable quarter in six, indicating a strategic focus on liquidity and profitability.
- Customer Churn Challenges: Active customers fell to 599,000 by year-end, down 13% from the previous year, primarily due to disruptions from the e-commerce platform migration; management has launched the Grove Green Rewards loyalty program to rebuild customer engagement and stabilize the core experience.
- Advertising Spend Reduction: Advertising investment was cut to $1 million in Q4, a 65.2% decrease year-over-year, with management indicating a similar spending level for 2026 to address customer acquisition challenges while emphasizing the importance of improving customer experience.
- Cautious Future Outlook: Management projects full-year net revenue between $140 million and $150 million for 2026, with adjusted EBITDA expected to be near breakeven, highlighting that Q1 will be the revenue trough, followed by gradual recovery as customer experience enhancements and advertising investments are scaled up.
See More
Grove Collaborative Q4 Earnings Beat Expectations
- Earnings Highlights: Grove Collaborative Holdings reported a Q4 GAAP EPS of -$0.05, beating expectations by $0.04, indicating the company's ability to maintain some profitability amidst challenges, despite a 14.3% year-over-year revenue decline.
- Revenue Performance: The Q4 revenue of $42.4 million, while down year-over-year, exceeded market expectations by $0.23 million, demonstrating the company's resilience in a competitive market.
- Future Outlook: Grove's guidance for the fiscal year 2026 indicates expected net revenue between $140 million and $150 million, with adjusted EBITDA projected to be approximately breakeven, reflecting a cautiously optimistic view on future growth.
- Market Reaction: Despite the revenue decline, Grove's earnings beat may boost investor confidence, particularly as the company strives for profitability and revenue growth, potentially attracting more attention from the market.
See More
Cinch Home Services Appoints Kris Miller to Advisory Board
- New Board Member: Cinch Home Services has appointed Kris Miller to its Advisory Board, bringing over 20 years of digital and strategic transformation experience to guide the company in simplifying home ownership.
- Digital Transformation Expert: Previously serving as Executive Vice President at eBay, Miller led global digital strategy and e-commerce growth initiatives, which are expected to significantly enhance Cinch's platform evolution and customer experience.
- Extensive Governance Experience: With 24 years at Bain & Company as a Senior Partner focusing on strategy and growth, Miller is poised to provide strong governance insights that will aid Cinch in driving long-term value creation.
- Commitment to Innovation and Growth: Miller expressed excitement about contributing her expertise on the Advisory Board, particularly at the intersection of technology, service, and trust, to propel ongoing innovation and growth at Cinch.
See More
Grove Collaborative Taps Novi to Power Verified Product Claims Across Its Full Marketplace
Partnership Announcement: Grove Collaborative has partnered with Novi to enhance transparency and verification of product claims across its e-commerce platform, aiming to set a higher industry standard for ingredient safety and environmental impact.
Consumer Trust Focus: The collaboration emphasizes the importance of third-party verification in building consumer trust, as retailers adapt to increasing demands for transparency and reliable product information in an evolving marketplace.
See More
Canaccord Genuity Maintains Buy on Grove Collaborative Hldgs, Lowers Price Target to $1.5
Fastest News Alerts: Benzinga Pro offers real-time intelligence and news alerts to help traders stay informed and make winning trades in the stock market.
Exclusive Community Access: Joining Benzinga Pro connects users with over 10,000 serious traders and provides access to exclusive stories and insights from Benzinga reporters.
See More
Grove Launches The Unplastic Shop for Sustainable Living
- Platform Launch: Grove Collaborative launched The Unplastic Shop on March 16, featuring approximately 500 vetted products aimed at helping consumers reduce plastic exposure in daily routines, showcasing the company's leadership in sustainable consumer products.
- Education-Driven Shopping: The platform offers not only products but also educational content, such as 'Top 10 Tips to Unplastic Your Life,' addressing consumer demand for clear guidance and trustworthy options, thereby enhancing customer loyalty.
- Focus on High-Frequency Products: The Unplastic Shop emphasizes high-frequency items in categories like kitchen, personal care, and cleaning, aiming to reduce plastic contact through impactful upgrades, reflecting the company's commitment to consumer health and competitive advantage in the market.
- Collaboration and Standards: Products on the platform meet criteria developed in partnership with the Oceanic Preservation Society (OPS), ensuring they are free from harmful chemicals like BPA and PFAS, demonstrating Grove's commitment to promoting sustainable products and reinforcing its position as a plastic-neutral retailer.
See More
Grove Collaborative Holdings Reports Q4 2025 Earnings with Positive Adjusted EBITDA
- Financial Recovery: Grove Collaborative reported fourth-quarter revenue of $42.4 million, reflecting a 14.3% year-over-year decline; however, it achieved positive adjusted EBITDA of $1.6 million, marking its first profitable quarter in six, indicating a strategic focus on liquidity and profitability.
- Customer Churn Challenges: Active customers fell to 599,000 by year-end, down 13% from the previous year, primarily due to disruptions from the e-commerce platform migration; management has launched the Grove Green Rewards loyalty program to rebuild customer engagement and stabilize the core experience.
- Advertising Spend Reduction: Advertising investment was cut to $1 million in Q4, a 65.2% decrease year-over-year, with management indicating a similar spending level for 2026 to address customer acquisition challenges while emphasizing the importance of improving customer experience.
- Cautious Future Outlook: Management projects full-year net revenue between $140 million and $150 million for 2026, with adjusted EBITDA expected to be near breakeven, highlighting that Q1 will be the revenue trough, followed by gradual recovery as customer experience enhancements and advertising investments are scaled up.
See More
Grove Collaborative Q4 Earnings Beat Expectations
- Earnings Highlights: Grove Collaborative Holdings reported a Q4 GAAP EPS of -$0.05, beating expectations by $0.04, indicating the company's ability to maintain some profitability amidst challenges, despite a 14.3% year-over-year revenue decline.
- Revenue Performance: The Q4 revenue of $42.4 million, while down year-over-year, exceeded market expectations by $0.23 million, demonstrating the company's resilience in a competitive market.
- Future Outlook: Grove's guidance for the fiscal year 2026 indicates expected net revenue between $140 million and $150 million, with adjusted EBITDA projected to be approximately breakeven, reflecting a cautiously optimistic view on future growth.
- Market Reaction: Despite the revenue decline, Grove's earnings beat may boost investor confidence, particularly as the company strives for profitability and revenue growth, potentially attracting more attention from the market.
See More
Cinch Home Services Appoints Kris Miller to Advisory Board
- New Board Member: Cinch Home Services has appointed Kris Miller to its Advisory Board, bringing over 20 years of digital and strategic transformation experience to guide the company in simplifying home ownership.
- Digital Transformation Expert: Previously serving as Executive Vice President at eBay, Miller led global digital strategy and e-commerce growth initiatives, which are expected to significantly enhance Cinch's platform evolution and customer experience.
- Extensive Governance Experience: With 24 years at Bain & Company as a Senior Partner focusing on strategy and growth, Miller is poised to provide strong governance insights that will aid Cinch in driving long-term value creation.
- Commitment to Innovation and Growth: Miller expressed excitement about contributing her expertise on the Advisory Board, particularly at the intersection of technology, service, and trust, to propel ongoing innovation and growth at Cinch.
See More
Grove Collaborative Taps Novi to Power Verified Product Claims Across Its Full Marketplace
Partnership Announcement: Grove Collaborative has partnered with Novi to enhance transparency and verification of product claims across its e-commerce platform, aiming to set a higher industry standard for ingredient safety and environmental impact.
Consumer Trust Focus: The collaboration emphasizes the importance of third-party verification in building consumer trust, as retailers adapt to increasing demands for transparency and reliable product information in an evolving marketplace.
See More
Canaccord Genuity Maintains Buy on Grove Collaborative Hldgs, Lowers Price Target to $1.5
Fastest News Alerts: Benzinga Pro offers real-time intelligence and news alerts to help traders stay informed and make winning trades in the stock market.
Exclusive Community Access: Joining Benzinga Pro connects users with over 10,000 serious traders and provides access to exclusive stories and insights from Benzinga reporters.
See More
