GrabAGun Appoints Beth Cross as Chief Revenue Officer to Drive Revenue Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 04 2025
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Should l Buy PEW?
Source: Newsfilter
- Executive Appointment: GrabAGun has appointed Beth Cross as Chief Revenue Officer, effective immediately, bringing over 20 years of experience in the firearms and e-commerce sectors to drive revenue growth and optimize sales operations.
- Strategic Partnerships: During her tenure as COO at GunBroker.com, Cross successfully strengthened the company's strategic direction by cultivating key partnerships and aligning cross-functional teams to drive business growth.
- Market Expansion: Cross's appointment is seen as a pivotal move for GrabAGun to enhance its market position in the rapidly evolving firearms industry, with expectations that her expertise will help the company stand out in a competitive landscape.
- Commitment to Customer Service: Cross emphasized her intention to leverage her experience in strategic marketing and brand development to drive revenue growth while maintaining the highest standards of customer service and regulatory compliance, ensuring the company's reputation in the industry.
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Analyst Views on PEW
Wall Street analysts forecast PEW stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 3.050
Low
6.75
Averages
6.75
High
6.75
Current: 3.050
Low
6.75
Averages
6.75
High
6.75
About PEW
GrabAGun Digital Holdings Inc. is a digitally native and multi-brand e-commerce retailer of firearms, ammunition and related accessories. Its online gun platform provides an e-commerce experience, specially catering to firearms enthusiasts, sportsmen and defenders. Its selection of product offerings ranges from carry handguns and sporting long guns to an assortment of firearm ammunition, magazines and optics. It sources these products from more than 2,000 brands, such as Smith & Wesson Brands, Sturm, Ruger & Co., Sig Sauer and Glock, for whom it serves as a non-exclusive online sales partner, as well as emerging brands and manufacturers. Its firearms products are purchased by customers online through its e-commerce site and delivered to the customers’ choice of over 42,000 federal firearm licensed dealers or, with respect to most accessories and other eligible products, delivered directly to customers. It operates in a highly fragmented and goring firearms and ammunition market.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
GrabAGun Digital Holdings Q1 Earnings Beat Expectations
- Earnings Performance: GrabAGun Digital Holdings reported a Q1 GAAP EPS of -$0.06, beating expectations by $0.02, indicating some improvement in financial performance despite remaining in the red.
- Revenue Growth: The company achieved Q1 revenue of $25.9 million, exceeding expectations by $1.4 million, suggesting a recovery in market demand, although overall profitability still needs enhancement.
- Gross Margin Improvement: The gross profit margin increased from 9.6% in the prior year to 10.7%, reflecting some success in cost control and pricing strategies, despite ongoing operational losses.
- Net Loss Situation: The net loss was $1.8 million compared to a net income of $0.1 million in the prior year, indicating increased financial pressure due to stock-based compensation and rising personnel costs.
See More
GrabAGun Partners with Derya Arms for DTC Fulfillment
- Strategic Collaboration: GrabAGun's partnership with Derya Arms marks the second firearms manufacturer to join the PEW Logistics platform since its January 2026 launch, indicating growing industry recognition of GrabAGun's direct-to-consumer solutions, which is expected to enhance the company's competitive edge in the market.
- Production Capacity Boost: Derya Arms has produced over 200,000 firearms in Turkey and Jacksonville, with over 50% sold in the U.S.; by leveraging GrabAGun's logistics platform, Derya can focus on product design and manufacturing, thereby improving market responsiveness.
- Addressing Industry Challenges: The PEW Logistics platform eliminates complex compliance and logistics challenges faced by firearms manufacturers in direct-to-consumer sales, providing a compliant operational backbone that enhances return on investment and enables manufacturers to achieve high-margin revenue.
- Comprehensive Growth Platform: PEW Logistics offers not only brand-owned eCommerce storefronts but also compliance and order automation, customer experience management, and more, helping manufacturers maintain competitiveness in a rapidly changing market while expanding GrabAGun's market presence and revenue potential.
See More
American Bitcoin Stock Plummets Over 70% Since Launch: Here's Why One Firm Just Rated It as a Buy.
- Investor Reaction: Investors sold their shares of American Bitcoin at the first opportunity, indicating a lack of confidence in the company.
- Market Analysis: Despite the sell-off, one firm has labeled the stock as a "Buy," suggesting potential for recovery or growth.
See More
GrabAGun Appoints Beth Cross as Chief Revenue Officer to Drive Revenue Growth
- Executive Appointment: GrabAGun has appointed Beth Cross as Chief Revenue Officer, effective immediately, bringing over 20 years of experience in the firearms and e-commerce sectors to drive revenue growth and optimize sales operations.
- Strategic Partnerships: During her tenure as COO at GunBroker.com, Cross successfully strengthened the company's strategic direction by cultivating key partnerships and aligning cross-functional teams to drive business growth.
- Market Expansion: Cross's appointment is seen as a pivotal move for GrabAGun to enhance its market position in the rapidly evolving firearms industry, with expectations that her expertise will help the company stand out in a competitive landscape.
- Commitment to Customer Service: Cross emphasized her intention to leverage her experience in strategic marketing and brand development to drive revenue growth while maintaining the highest standards of customer service and regulatory compliance, ensuring the company's reputation in the industry.
See More
GrabAGun Partners with Silencer Shop to Streamline NFA Purchases
- Strategic Partnership: GrabAGun has formed a strategic partnership with Silencer Shop, the largest suppressor distributor in the U.S., leveraging both companies' authorized dealer networks and technology platforms to simplify the purchasing process for NFA-regulated items, which is expected to significantly enhance customer experience.
- Technology Integration: By integrating Silencer Shop's inventory through API access, GrabAGun will achieve seamless inventory management, improving customer convenience when purchasing suppressors and related accessories, thereby enhancing its competitive edge in the market.
- Market Opportunity: This partnership coincides with the critical moment of eliminating the tax stamp effective January 1, 2026, which is expected to attract more suppressor enthusiasts and further expand GrabAGun's customer base and sales in the firearms market.
- Commitment to Innovation: GrabAGun's CEO Marc Nemati stated that this partnership reflects the company's commitment to innovation and customer service, aiming to enhance the convenience of firearm purchases through efficient technology solutions and drive business growth.
See More
GrabAGun to Be Dual Listed on NYSE Texas
Dual Listing Announcement: GrabAGun Digital Holdings Inc. has announced a dual listing of its common stock on NYSE Texas while maintaining its primary listing on the New York Stock Exchange under the ticker symbol "PEW".
Commitment to Texas: CEO Marc Nemati expressed pride in the company's Texas roots and highlighted the state's supportive business environment, emphasizing GrabAGun's commitment to contributing to Texas's growth as a financial hub.
See More
GrabAGun Digital Holdings Q1 Earnings Beat Expectations
- Earnings Performance: GrabAGun Digital Holdings reported a Q1 GAAP EPS of -$0.06, beating expectations by $0.02, indicating some improvement in financial performance despite remaining in the red.
- Revenue Growth: The company achieved Q1 revenue of $25.9 million, exceeding expectations by $1.4 million, suggesting a recovery in market demand, although overall profitability still needs enhancement.
- Gross Margin Improvement: The gross profit margin increased from 9.6% in the prior year to 10.7%, reflecting some success in cost control and pricing strategies, despite ongoing operational losses.
- Net Loss Situation: The net loss was $1.8 million compared to a net income of $0.1 million in the prior year, indicating increased financial pressure due to stock-based compensation and rising personnel costs.
See More
GrabAGun Partners with Derya Arms for DTC Fulfillment
- Strategic Collaboration: GrabAGun's partnership with Derya Arms marks the second firearms manufacturer to join the PEW Logistics platform since its January 2026 launch, indicating growing industry recognition of GrabAGun's direct-to-consumer solutions, which is expected to enhance the company's competitive edge in the market.
- Production Capacity Boost: Derya Arms has produced over 200,000 firearms in Turkey and Jacksonville, with over 50% sold in the U.S.; by leveraging GrabAGun's logistics platform, Derya can focus on product design and manufacturing, thereby improving market responsiveness.
- Addressing Industry Challenges: The PEW Logistics platform eliminates complex compliance and logistics challenges faced by firearms manufacturers in direct-to-consumer sales, providing a compliant operational backbone that enhances return on investment and enables manufacturers to achieve high-margin revenue.
- Comprehensive Growth Platform: PEW Logistics offers not only brand-owned eCommerce storefronts but also compliance and order automation, customer experience management, and more, helping manufacturers maintain competitiveness in a rapidly changing market while expanding GrabAGun's market presence and revenue potential.
See More
American Bitcoin Stock Plummets Over 70% Since Launch: Here's Why One Firm Just Rated It as a Buy.
- Investor Reaction: Investors sold their shares of American Bitcoin at the first opportunity, indicating a lack of confidence in the company.
- Market Analysis: Despite the sell-off, one firm has labeled the stock as a "Buy," suggesting potential for recovery or growth.
See More
GrabAGun Appoints Beth Cross as Chief Revenue Officer to Drive Revenue Growth
- Executive Appointment: GrabAGun has appointed Beth Cross as Chief Revenue Officer, effective immediately, bringing over 20 years of experience in the firearms and e-commerce sectors to drive revenue growth and optimize sales operations.
- Strategic Partnerships: During her tenure as COO at GunBroker.com, Cross successfully strengthened the company's strategic direction by cultivating key partnerships and aligning cross-functional teams to drive business growth.
- Market Expansion: Cross's appointment is seen as a pivotal move for GrabAGun to enhance its market position in the rapidly evolving firearms industry, with expectations that her expertise will help the company stand out in a competitive landscape.
- Commitment to Customer Service: Cross emphasized her intention to leverage her experience in strategic marketing and brand development to drive revenue growth while maintaining the highest standards of customer service and regulatory compliance, ensuring the company's reputation in the industry.
See More
GrabAGun Partners with Silencer Shop to Streamline NFA Purchases
- Strategic Partnership: GrabAGun has formed a strategic partnership with Silencer Shop, the largest suppressor distributor in the U.S., leveraging both companies' authorized dealer networks and technology platforms to simplify the purchasing process for NFA-regulated items, which is expected to significantly enhance customer experience.
- Technology Integration: By integrating Silencer Shop's inventory through API access, GrabAGun will achieve seamless inventory management, improving customer convenience when purchasing suppressors and related accessories, thereby enhancing its competitive edge in the market.
- Market Opportunity: This partnership coincides with the critical moment of eliminating the tax stamp effective January 1, 2026, which is expected to attract more suppressor enthusiasts and further expand GrabAGun's customer base and sales in the firearms market.
- Commitment to Innovation: GrabAGun's CEO Marc Nemati stated that this partnership reflects the company's commitment to innovation and customer service, aiming to enhance the convenience of firearm purchases through efficient technology solutions and drive business growth.
See More
GrabAGun to Be Dual Listed on NYSE Texas
Dual Listing Announcement: GrabAGun Digital Holdings Inc. has announced a dual listing of its common stock on NYSE Texas while maintaining its primary listing on the New York Stock Exchange under the ticker symbol "PEW".
Commitment to Texas: CEO Marc Nemati expressed pride in the company's Texas roots and highlighted the state's supportive business environment, emphasizing GrabAGun's commitment to contributing to Texas's growth as a financial hub.
See More
