GrabAGun Appoints Beth Cross as Chief Revenue Officer to Drive Revenue Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 04 2025
0mins
Should l Buy PEW?
Source: Newsfilter
- Executive Appointment: GrabAGun has appointed Beth Cross as Chief Revenue Officer, effective immediately, bringing over 20 years of experience in the firearms and e-commerce sectors to drive revenue growth and optimize sales operations.
- Strategic Partnerships: During her tenure as COO at GunBroker.com, Cross successfully strengthened the company's strategic direction by cultivating key partnerships and aligning cross-functional teams to drive business growth.
- Market Expansion: Cross's appointment is seen as a pivotal move for GrabAGun to enhance its market position in the rapidly evolving firearms industry, with expectations that her expertise will help the company stand out in a competitive landscape.
- Commitment to Customer Service: Cross emphasized her intention to leverage her experience in strategic marketing and brand development to drive revenue growth while maintaining the highest standards of customer service and regulatory compliance, ensuring the company's reputation in the industry.
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Analyst Views on PEW
Wall Street analysts forecast PEW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PEW is 6.75 USD with a low forecast of 6.75 USD and a high forecast of 6.75 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 3.040
Low
6.75
Averages
6.75
High
6.75
Current: 3.040
Low
6.75
Averages
6.75
High
6.75
About PEW
GrabAGun Digital Holdings Inc. is a digitally native and multi-brand e-commerce retailer of firearms, ammunition and related accessories. Its online gun platform provides an e-commerce experience, specially catering to firearms enthusiasts, sportsmen and defenders. Its selection of product offerings ranges from carry handguns and sporting long guns to an assortment of firearm ammunition, magazines and optics. It sources these products from more than 2,000 brands, such as Smith & Wesson Brands, Sturm, Ruger & Co., Sig Sauer and Glock, for whom it serves as a non-exclusive online sales partner, as well as emerging brands and manufacturers. Its firearms products are purchased by customers online through its e-commerce site and delivered to the customers’ choice of over 42,000 federal firearm licensed dealers or, with respect to most accessories and other eligible products, delivered directly to customers. It operates in a highly fragmented and goring firearms and ammunition market.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Executive Appointment: GrabAGun has appointed Beth Cross as Chief Revenue Officer, effective immediately, bringing over 20 years of experience in the firearms and e-commerce sectors to drive revenue growth and optimize sales operations.
- Strategic Partnerships: During her tenure as COO at GunBroker.com, Cross successfully strengthened the company's strategic direction by cultivating key partnerships and aligning cross-functional teams to drive business growth.
- Market Expansion: Cross's appointment is seen as a pivotal move for GrabAGun to enhance its market position in the rapidly evolving firearms industry, with expectations that her expertise will help the company stand out in a competitive landscape.
- Commitment to Customer Service: Cross emphasized her intention to leverage her experience in strategic marketing and brand development to drive revenue growth while maintaining the highest standards of customer service and regulatory compliance, ensuring the company's reputation in the industry.
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- Executive Appointment: GrabAGun has appointed Beth Cross as Chief Revenue Officer, effective immediately, bringing over 20 years of experience in the firearms and e-commerce sectors to drive revenue growth and optimize sales operations.
- Strategic Partnerships: During her tenure as COO at GunBroker.com, Cross successfully strengthened the company's strategic direction by cultivating key partnerships and aligning cross-functional teams to drive business growth.
- Market Expansion: Cross's appointment is seen as a pivotal move for GrabAGun to enhance its market position in the rapidly evolving firearms industry, with expectations that her expertise will help the company stand out in a competitive landscape.
- Commitment to Customer Service: Cross emphasized her intention to leverage her experience in strategic marketing and brand development to drive revenue growth while maintaining the highest standards of customer service and regulatory compliance, ensuring the company's reputation in the industry.
See More
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- Strategic Partnership: GrabAGun has formed a strategic partnership with Silencer Shop, the largest suppressor distributor in the U.S., leveraging both companies' authorized dealer networks and technology platforms to simplify the purchasing process for NFA-regulated items, which is expected to significantly enhance customer experience.
- Technology Integration: By integrating Silencer Shop's inventory through API access, GrabAGun will achieve seamless inventory management, improving customer convenience when purchasing suppressors and related accessories, thereby enhancing its competitive edge in the market.
- Market Opportunity: This partnership coincides with the critical moment of eliminating the tax stamp effective January 1, 2026, which is expected to attract more suppressor enthusiasts and further expand GrabAGun's customer base and sales in the firearms market.
- Commitment to Innovation: GrabAGun's CEO Marc Nemati stated that this partnership reflects the company's commitment to innovation and customer service, aiming to enhance the convenience of firearm purchases through efficient technology solutions and drive business growth.
See More
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Commitment to Texas: CEO Marc Nemati expressed pride in the company's Texas roots and highlighted the state's supportive business environment, emphasizing GrabAGun's commitment to contributing to Texas's growth as a financial hub.
See More
GrabAGun Reports Impressive Q3 2025 Revenue Between $21 Million and $23 Million
Revenue Growth: GrabAGun anticipates third quarter 2025 revenues between $21 million and $23 million, reflecting a year-over-year growth of 4% to 14%.
Share Repurchase Program: The company has repurchased $8.8 million of its common stock as part of a $20 million share repurchase authorization, with $11.2 million remaining for future purchases.
See More
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Share Repurchase Program: The company has repurchased $8.8 million of its common stock as part of a $20 million share repurchase authorization, leaving $11.2 million available for future buybacks.
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