GoPro Pursues New Market Opportunities in Defense and Aerospace
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 13 2026
0mins
Should l Buy GPRO?
GoPro announced that it will pursue new market opportunities for its technology within the defense and aerospace sector. It has engaged Oliver Wyman, a global leader in management consulting and a business of Marsh, for this work. GoPro's cameras and technology are widely used in demanding environments where durability, industry-leading video stabilization and image quality are mission critical. By leveraging Oliver Wyman's expertise in defense and aerospace consulting, the engagement aims to identify operational use cases that align with evolving mission needs. The scope of the project includes analyzing addressable segments, potential technology and product synergies along with partnership and go-to-market strategies. Both organizations will work closely with defense, government and aerospace stakeholders to ensure solutions meet stringent performance, durability and compliance requirements.
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Analyst Views on GPRO
Wall Street analysts forecast GPRO stock price to rise
1 Analyst Rating
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 1.280
Low
1.30
Averages
1.30
High
1.30
Current: 1.280
Low
1.30
Averages
1.30
High
1.30
About GPRO
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Restructuring Plan: The board approved a restructuring plan to cut the workforce by 23% to address the challenge of declining sales over the past four years, with the restructuring expected to be completed by year-end to enhance financial health.
- Retail Sentiment Recovery: On Stocktwits, GPRO's retail sentiment has moved into the 'extremely bullish' zone, with traders predicting a rise to $15 in the near term, reflecting growing confidence in the company's future performance.
See More
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- Market Expansion: GoPro announced its intention to enter the defense and aerospace sectors, aiming to enhance its competitive edge by collaborating with consulting firm Oliver Wyman to identify opportunities that align with the company's evolving mission needs.
- Successful Technology Application: During the Artemis II mission, GoPro cameras were successfully mounted on the Orion spacecraft's solar array and used for voyage documentation, showcasing their potential in high-end applications and further enhancing brand image.
- Significant Market Potential: Timothy Wickham, a partner at Oliver Wyman, highlighted that the global defense and aerospace imaging, unmanned, and related markets represent billions of dollars in addressable market, indicating substantial and growing opportunities for GoPro in this sector.
- Strategic Restructuring Context: This new business expansion aligns with GoPro's restructuring plan, which includes a 23% workforce reduction, demonstrating the company's proactive approach to optimizing resource allocation while seeking new revenue streams to address liquidity and storage risks.
See More
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- Pricing and Promotions: GoPro's new MISSION 1 Series cameras are priced at $599.99, with existing subscribers able to purchase at $499.99, and a promotional offer includes a free $100 Point-and-Shoot Grip, enhancing customer purchase incentives.
- Technical Specifications and Performance: The MISSION 1 Series features a 50MP 1-inch sensor and GP3 processor, supporting 8K60 and 4K240 video recording, delivering exceptional low-light performance and thermal management, ensuring reliability in extreme conditions to meet professional user demands.
- Market Promotion and Showcase: GoPro is showcasing the MISSION 1 Series at the NAB tradeshow in Las Vegas until April 22, leveraging this opportunity to enhance brand visibility and attract potential customers, which is expected to drive sales growth.
- Accessory Ecosystem: The MISSION 1 Series includes accessories like the Wireless Mic System and Media Mod, enhancing the camera's functionality with professional audio recording and multiple expansion ports, further increasing user creative flexibility and market competitiveness.
See More
Market Volatility and AI Outlook Analysis
- Earnings Season Outlook: As Q1 concludes, the market enters earnings season, with analysts focusing on company guidance amidst geopolitical turmoil and oil price fluctuations, which may lead firms to adjust or withdraw guidance, impacting investor confidence.
- AI Infrastructure Investment: Predictions indicate that capital expenditures from the four major hyperscalers could reach $650-$700 billion in 2026; however, power and water constraints may delay or cancel data center constructions, affecting growth potential in AI-related businesses.
- SaaS Industry Prospects: Analysts express caution regarding the future of the SaaS sector, monitoring revenue growth and margin changes, particularly as economic uncertainties may prompt companies to reduce investments, putting pressure on market valuations.
- Meta's AI Developments: Meta announced a $21 billion infrastructure deal with CoreWeave, and while its AI model has excelled in various benchmarks, the challenge remains in monetizing it effectively, especially when compared to competitors like Google and Microsoft.
See More
Market Turbulence and AI Investment Outlook
- Market Volatility Analysis: As Q1 concludes, the market faces challenges from the resumption of the Iran war and rising oil prices, with analysts predicting that companies may issue cautious guidance in the upcoming earnings season, potentially impacting investor confidence.
- AI Infrastructure Spending: The top four cloud companies are expected to allocate $650-$700 billion for capital expenditures in 2026, although power supply constraints may delay or cancel data center construction, affecting the long-term growth potential of the AI sector.
- Software Industry Outlook: Analysts are closely monitoring the SaaS sector, particularly as revenue growth slows and margin compression occurs, which could undermine investor confidence in related companies amid increasing economic uncertainty.
- Stock Buyback Trends: In light of an unclear economic outlook, companies may reduce stock buybacks, reflecting management's cautious stance on future prospects, which could influence market perceptions of these firms in the long run.
See More
GoPro Launches New Premium Camera Series with Advanced Features
- New Product Launch: GoPro has introduced the MISSION 1 series cameras featuring an ultra-efficient GP3 processor, designed for cinematic versatility in the most demanding environments, marking a significant entry into the premium digital market.
- Technological Innovation: The new cameras combine a 50-megapixel 1-inch sensor with the GP3 processor, ensuring high performance within a compact body, enhancing user experience in extreme shooting conditions.
- Accessory Ecosystem: The MISSION 1 PRO ILS and MISSION 1 cameras come with a new wireless mic system, point-and-shoot and powered grip, higher capacity Enduro 2 battery, and I/O expansion media mod, increasing product versatility.
- Positive Market Reaction: Following Monday's announcement to explore new opportunities in the defense and aerospace sectors, GoPro's stock rose over 5% at Tuesday's open, indicating strong market confidence in its new strategic direction.
See More
GPRO Targets Aerospace and Defense Market with New Strategy
- New Market Strategy: GPRO is set to enter the aerospace and defense markets, planning to showcase new cameras at an upcoming trade show, aiming to attract high-margin customers and improve company performance.
- Stock Price Surge: Following positive investor reactions to GPRO's new strategy, shares rallied nearly 20% in early premarket trading on Tuesday, and if gains hold, it would mark only the second time since September 2025 that the stock rose over 20%, indicating strong market optimism.
- Restructuring Plan: The board approved a restructuring plan to cut the workforce by 23% to address the challenge of declining sales over the past four years, with the restructuring expected to be completed by year-end to enhance financial health.
- Retail Sentiment Recovery: On Stocktwits, GPRO's retail sentiment has moved into the 'extremely bullish' zone, with traders predicting a rise to $15 in the near term, reflecting growing confidence in the company's future performance.
See More
GoPro Pursues Opportunities in Defense and Aerospace Sectors
- Market Expansion: GoPro announced its intention to enter the defense and aerospace sectors, aiming to enhance its competitive edge by collaborating with consulting firm Oliver Wyman to identify opportunities that align with the company's evolving mission needs.
- Successful Technology Application: During the Artemis II mission, GoPro cameras were successfully mounted on the Orion spacecraft's solar array and used for voyage documentation, showcasing their potential in high-end applications and further enhancing brand image.
- Significant Market Potential: Timothy Wickham, a partner at Oliver Wyman, highlighted that the global defense and aerospace imaging, unmanned, and related markets represent billions of dollars in addressable market, indicating substantial and growing opportunities for GoPro in this sector.
- Strategic Restructuring Context: This new business expansion aligns with GoPro's restructuring plan, which includes a 23% workforce reduction, demonstrating the company's proactive approach to optimizing resource allocation while seeking new revenue streams to address liquidity and storage risks.
See More
