Increase in Beverage Offerings: Major restaurant chains are expanding their beverage menus, with a reported 9% increase in offerings over the past year, driven by consumer demand for customized cold drinks.
Shifting Consumer Preferences: More consumers are visiting chains specifically for beverages, with 22% citing "getting a pick-me-up" as their main reason for purchase, indicating a trend towards beverage-centric occasions rather than just food pairings.
Focus on Gen Z: Companies like Dunkin' and McDonald's are targeting Gen Z consumers with unique and customizable drink options, recognizing their preference for bold flavors and trendy beverages.
Health Trends and Innovation: Chains are also tapping into health trends, with Starbucks introducing protein cold foam and Dutch Bros focusing on unique toppings, aiming to enhance customer satisfaction and drive sales growth.
BROS
$62+Infinity%1D
Analyst Views on BROS
Wall Street analysts forecast BROS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BROS is 73.45 USD with a low forecast of 63.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
Wall Street analysts forecast BROS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BROS is 73.45 USD with a low forecast of 63.00 USD and a high forecast of 85.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Buy
2 Hold
0 Sell
Strong Buy
Current: 60.590
Low
63.00
Averages
73.45
High
85.00
Current: 60.590
Low
63.00
Averages
73.45
High
85.00
RBC Capital
Outperform
maintain
$80
2025-12-09
Reason
RBC Capital
Price Target
$80
2025-12-09
maintain
Outperform
Reason
RBC Capital keeps an Outperform rating and $80 price target on Dutch Bros while also naming the stock as one of the firm's favorite stocks as part of a broader research note previewing 2026 for Restaurants and Leisure names. The company has a long runway for unit growth in the US with attractive unit economics, multiple long-term SSS drivers, and an opportunity to expand EBITDA margins, while its position as a "category creator of drive-thru only custom energy and coffee restaurants" resonates with Gen Z in particular, the analyst tells investors in a research note. Expansion into food and mobile order should allow Dutch Bros to capture more AM transactions where the daypart mix has historically been one third of the business vs. competitors at about 50%, RBC added.
Mizuho
Nick Setyan
Outperform
maintain
$70 -> $80
2025-12-04
Reason
Mizuho
Nick Setyan
Price Target
$70 -> $80
2025-12-04
maintain
Outperform
Reason
Mizuho analyst Nick Setyan raised the firm's price target on Dutch Bros to $80 from $70 and keeps an Outperform rating on the shares. The firm believes investors continue to underestimate the company's revenue upside from its "strong" new unit volumes in Q4 and 2026.
RBC Capital
Outperform
maintain
$75 -> $80
2025-12-03
Reason
RBC Capital
Price Target
$75 -> $80
2025-12-03
maintain
Outperform
Reason
RBC Capital raised the firm's price target on Dutch Bros to $80 from $75 and keeps an Outperform rating on the shares. The company's expected food rollout in 2026 could contribute upwards of 180-260 bps to same-store-sales growth, the analyst tells investors in a research note. RBC estimates lapping the mobile order rollout will be a 112 bps headwind, implying SSS acceleration in 2026 vs. consensus looking for 60 bps of deceleration, the firm added.
Morgan Stanley
Brian Harbour
Overweight
maintain
$86 -> $84
2025-11-07
Reason
Morgan Stanley
Brian Harbour
Price Target
$86 -> $84
2025-11-07
maintain
Overweight
Reason
Morgan Stanley analyst Brian Harbour lowered the firm's price target on Dutch Bros to $84 from $86 and keeps an Overweight rating on the shares. Q3 comps beat Street estimates as did total revenue, driving a bottom line beat, though margins were lighter at store level given coffee and rent, the analyst tells investors in a research note. The firm added that the company's performance has been more about strong top-line and controlled G&A, which can continue.
About BROS
Dutch Bros Inc. is an operator and franchiser of drive-thru shops, which is focused on serving hand-crafted beverages. The Company sells a range of customizable hot, iced and blended beverages. Coffee-based beverages include its espresso-based custom drinks, cold brew and its proprietary Freeze blended beverages. Its Private Reserve coffee is a 100% Arabica three-bean blend, roasted in its Grants Pass facility. Its proprietary Blue Rebel energy drink is customizable with flavors and modifiers. It also offers a variety of teas, lemonades, sodas and smoothies. The Company has two segments: Company-operated shops, and Franchising and other. The Company-operated shops segment includes coffee shop sales to customers. The Franchising and other segment includes bean and product sales to franchise partners and includes the initial franchise fees, royalties, and marketing fees. It has approximately 982 shops, of which 670 are operated by the Company and 312 are franchised, across 18 states.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
