From Fever to Fatigue: Pop Mart Welcomes Decline in Labubu Resale Prices

Labubu's Market Dynamics: The Labubu toy, created by Pop Mart, saw a massive surge in resale prices, with some editions selling for over 2,000% above retail, but the secondary market is now cooling as scalpers panic-sell due to declining prices and increased production.

Pop Mart's Strategic Shift: Pop Mart aims to create a sustainable model by ramping up production and focusing on genuine customer connections rather than profit-driven resales, while also expanding its brand through collaborations and original animation.

Market Trends and Challenges: Analysts note that while demand for Labubu remains strong, particularly in international markets, there are signs of cooling interest in mainland China, prompting concerns about the long-term viability of the toy's popularity.

Future Prospects: Pop Mart is investing in character development and exploring new strategies beyond blind box sales, with expectations that they will continue to innovate and surprise consumers in the future.