Fiserv Partners with Strivve to Enhance Card-on-File Technology
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 24 2026
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Source: PRnewswire
- Strategic Partnership: Fiserv collaborates with Strivve to leverage its patented Top of Wallet® platform, enabling card issuers to save cards on file at hundreds of merchant and bill pay sites, thereby enhancing online spending convenience and efficiency.
- Market Demand: With 84% of U.S. digital transaction volume tied to stored payment methods, Strivve's solution simplifies the card storage process, helping issuers increase market share in a competitive digital payments landscape.
- Success Metrics: Michigan State University Federal Credit Union achieved a 96% card placement success rate and a 12x return on investment using Strivve's platform, demonstrating the technology's effectiveness and market potential.
- Strategic Implications: This partnership not only enhances the value of Fiserv's Optis platform but also drives transaction volume growth and revenue enhancement by ensuring cards are stored at the payment channels consumers frequently use.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
