FirstBank Ranked #1 in JD Power Retail Banking Satisfaction Study
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 hours ago
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Should l Buy FBK?
Source: Newsfilter
- Customer Satisfaction Leader: FirstBank has been ranked #1 in the JD Power 2026 Retail Banking Satisfaction Study for the South Central region, based on feedback from over 100,000 retail banking customers, showcasing its exceptional customer service performance.
- Trust and People Ranking: The bank also achieved the top ranking for trust and for its people, indicating a strong foundation of trust established in customers' minds, further solidifying its market position.
- Validation of Corporate Vision: CEO Christopher Holmes stated that earning the JD Power Award validates their commitment to providing financial peace of mind for families and businesses, emphasizing the significance of customer feedback.
- Asset Scale and Network: FB Financial Corporation operates with approximately $16.3 billion in total assets and runs 90 full-service bank branches across Tennessee, Kentucky, Alabama, and Georgia, demonstrating its robust market coverage capabilities.
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Analyst Views on FBK
Wall Street analysts forecast FBK stock price to rise
5 Analyst Rating
5 Buy
0 Hold
0 Sell
Strong Buy
Current: 51.530
Low
29.49
Averages
57.70
High
66.00
Current: 51.530
Low
29.49
Averages
57.70
High
66.00
About FBK
FB Financial Corporation is a bank holding company. The Company operates through its wholly owned banking subsidiary, FirstBank, in Tennessee, Alabama, Kentucky, and Georgia. The Company operates through two segments: Banking and Mortgage. The Company's Banking segment provides a full range of deposit and lending products and services to corporate, commercial and consumer customers. The Company also originates conforming residential mortgage loans through its Mortgage segment, whose activities include the servicing of residential mortgage loans and securitization of loans to third party private investors or government sponsored agencies. It operates approximately 93 full-service bank branches across its footprint. FirstBank also provides retail mortgage banking services utilizing its bank branch network and mortgage banking offices strategically located throughout the southeastern United States.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Release Schedule: FB Financial Corporation will release its Q1 2026 operational results on April 13, 2026, after market close, demonstrating the company's commitment to transparency and investor communication.
- Conference Call Timing: The company will host a conference call on April 14, 2026, at 8:00 a.m. Central Time to discuss its financial results, aiming to provide a direct communication platform for investors and analysts.
- Dial-in Information: The dial-in number for the conference call is 877-883-0383, with confirmation code 8131060, ensuring that investors can easily access the meeting and enhancing information accessibility.
- Online Broadcast and Replay: The meeting will be live-streamed online, with a replay available two hours after the call and lasting for 12 months, further improving interaction and information transparency between the company and its investors.
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- Customer Satisfaction Leader: FirstBank has been ranked #1 in the JD Power 2026 Retail Banking Satisfaction Study for the South Central region, based on feedback from over 100,000 retail banking customers, showcasing its exceptional customer service performance.
- Trust and People Ranking: The bank also achieved the top ranking for trust and for its people, indicating a strong foundation of trust established in customers' minds, further solidifying its market position.
- Validation of Corporate Vision: CEO Christopher Holmes stated that earning the JD Power Award validates their commitment to providing financial peace of mind for families and businesses, emphasizing the significance of customer feedback.
- Asset Scale and Network: FB Financial Corporation operates with approximately $16.3 billion in total assets and runs 90 full-service bank branches across Tennessee, Kentucky, Alabama, and Georgia, demonstrating its robust market coverage capabilities.
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- Oversold Indicator Analysis: FB Financial Corp's Relative Strength Index (RSI) has dropped to 28.2, below the oversold threshold of 30, indicating that the recent heavy selling pressure may be easing, thus providing potential buying opportunities for investors.
- Stock Price and Dividend Yield: FBK's annualized dividend stands at $0.84 per share, translating to a yield of 1.58% based on the recent share price of $53.09, making it attractive for dividend investors, especially in light of the declining stock price.
- Market Focus on Dividends: While dividends are not always predictable, FBK's dividend history can assist investors in assessing the likelihood of continued payments, which is crucial for investment decisions, particularly in the current oversold condition.
- Technical Analysis Signal: FBK's RSI is significantly lower than the average RSI of 45.0 for other covered dividend stocks, indicating relative weakness in the market, which may attract investors looking for rebound opportunities.
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- Price Fluctuation Analysis: FBK's stock has a 52-week low of $38.83 and a high of $62.365, with the last trade at $52.93, indicating significant price movement within this range and reflecting varying market perceptions.
- Technical Indicator Observation: The current trading price of FBK is below its 200-day moving average, suggesting potential downward pressure in the short term, prompting investors to monitor future market trends to assess risks.
- Market Sentiment Assessment: Although the current stock price is positioned in the middle of its 52-week range, market sentiment may be influenced by the overall economic environment and industry dynamics, necessitating vigilance from investors.
- Investment Strategy Recommendation: Given the volatility of FBK's stock, investors should consider its historical price range and technical indicators when making decisions to formulate a more informed investment strategy.
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- Inflation Data Surprises: January's Producer Price Index (PPI) rose 0.5% month-over-month, exceeding expectations of 0.3%, with the core component increasing by 0.8%, indicating limited room for the Federal Reserve to cut interest rates and heightening concerns about a potential economic slowdown.
- Rising Credit Risks: A Bank of America strategist highlighted increasing problem loans that could pressure lenders, prompting investors to reassess credit risks in private credit and leveraged loan markets, which negatively impacts valuations of banks sensitive to economic cycles.
- Regional Bank Stocks Decline: KeyCorp (NYSE:KEY) fell 5.6%, First Merchants (NASDAQ:FRME) dropped 5.3%, Fifth Third Bancorp (NASDAQ:FITB) decreased by 5.9%, FB Financial (NYSE:FBK) declined 5.8%, and Cathay General Bancorp (NASDAQ:CATY) also fell 5.8%, reflecting waning investor confidence in regional banks.
- Market Overreaction: Although Fifth Third Bancorp's shares are up 3.6% year-to-date, they remain 10.2% below their 52-week high, suggesting that current credit environment concerns may present buying opportunities for high-quality stocks amid market volatility.
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- Rating Downgrade: Piper Sandler downgraded FB Financial's rating from Overweight to Neutral, primarily due to investors realizing significant upside, resulting in a pre-market decline of 1.15% to $60.05 on Friday.
- Earnings Performance: FB Financial delivered a strong Q4 2025 report, with management expressing optimism about trends for 2026 and beyond, leading analysts to believe the company will continue to excel in customer and talent acquisition.
- Earnings Forecast Upgrade: Analysts raised their EPS estimates for 2026 and 2027 to $4.88 and $5.55, respectively, reflecting an upward trajectory in net interest margin, while increasing the price target from $63 to $65, indicating a positive outlook on bank valuations.
- Market Rating Comparison: While Piper Sandler's rating is Neutral, Wall Street analysts generally rate FB Financial as a Buy, indicating strong market confidence in the company.
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