Figma Shares Drop 8% Amid AI Competition from Google’s Stitch
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
0mins
Source: stocktwits
- Significant Stock Decline: Figma's shares plummeted 8% on Wednesday, marking its steepest drop in over a month, reflecting market concerns about its future amidst rapid advancements in AI technology.
- Stitch Feature Upgrade: Google's updated Stitch tool can now convert natural language prompts into high-fidelity UI designs, support voice edits, and build interactive prototypes, functionalities typically found in high-end design platforms like Figma, potentially attracting Figma's user base.
- Shift in Market Sentiment: Retail trader sentiment for Figma on Stocktwits has remained in the 'bearish' zone since the beginning of this month, indicating a decline in investor confidence regarding its future performance, particularly as AI competition intensifies.
- Poor Post-IPO Performance: After debuting on the New York Stock Exchange with a staggering 250% gain on its opening day, Figma's stock is now down 23% from its IPO price, raising concerns about its long-term growth potential, especially following the shelving of its merger with Adobe.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy FIG?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on FIG
Wall Street analysts forecast FIG stock price to rise
9 Analyst Rating
3 Buy
6 Hold
0 Sell
Moderate Buy
Current: 18.650
Low
38.00
Averages
53.13
High
70.00
Current: 18.650
Low
38.00
Averages
53.13
High
70.00
About FIG
Figma, Inc. designs and develops platforms for people who build digital products together. The Company helps cross-functional teams align and build software more efficiently and ensure the advanced access and controls that large organizations require. Its products include Figma Design, Dev Mode, Figma Sites, Figma Make, Figma Draw, Figma Buzz, FigJam and Figma Slides. Figma Sites is a product that lets clients design a Website and directly publish it to the Web, with a custom URL. Figma Make is an AI-powered tool that turns a prompt into a fully functional prototype. Figma Buzz is a product for easily creating marketing assets (like social media assets and digital ads) at a scale that is consistent with brand or visual identity. Figma Draw provides a space for finer vector editing required when drawing detailed iconography and product illustrations. Figma Design combines powerful features with a collaborative workspace to help teams design and build better products together.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Analysis of Significant Stock Movements in Various Companies
- SpaceX Stock Fluctuation: After soaring nearly 50% post-IPO, SpaceX's stock dropped over 3% on Wednesday, reflecting short-term volatility around its $135 per share IPO price, which may impact investor confidence.
- Strong Bank Performance: The Invesco KBW Bank ETF reached an all-time high, with JPMorgan, Bank of America, Morgan Stanley, and Goldman Sachs hitting new intraday records, indicating a bull market expansion into previously lagging bank stocks, potentially signaling a recovery in the financial sector.
- CarMax Earnings Beat: CarMax reported first-quarter earnings of $1.31 per share, exceeding analysts' expectations of $0.95, although the stock fell 7%, it remains up 31% over the past month, indicating market confidence in its long-term growth.
- Aehr Test Systems New Order: Aehr Test Systems announced a follow-on production order from a major customer, leading to a 12% stock increase, with the fully automated wafer-level burn-in system scheduled for delivery in six months, potentially driving future revenue growth.
See More
Citi Initiates Coverage on Figma with Buy Rating and $36 Price Target
- Rating and Price Target: Citi has initiated coverage on Figma with a Buy/High-risk rating and a price target of $36, reflecting confidence in its growth potential and likely attracting more investor interest.
- Market Reaction: Figma's shares rose approximately 3% in premarket trading on Wednesday, indicating a positive market response to Citi's rating, which may further enhance its market share in the digital design sector.
- Growth Drivers: Analysts noted that while AI-driven tools raise concerns about seat compression, the market underestimates the growth potential from seat mix upgrades and the expansion of non-designer personas, which are expected to drive revenue growth for Figma.
- Future Catalysts: Analysts anticipate several catalysts for Figma ahead, including the upcoming Config conference and additional monetization opportunities from new product launches and MCP server monetization, although these are offset by the impending lock-up expiry.
See More
Citi Bullish on Figma's AI Business Prospects
- Strong Demand for AI Tools: Citi's industry checks reveal robust demand for Figma's AI-powered design tools, with customers upgrading user seats and increasing AI credit consumption, indicating a growing market acceptance that could drive revenue growth.
- Optimistic Price Target: Citi initiated coverage of Figma with a 'Buy' rating and a price target of $36, implying a 100% upside from Tuesday's closing price, reflecting analysts' strong confidence in the company's future performance.
- Launch of Innovative Design Assistant: The recent introduction of Figma's AI assistant allows users to generate and edit designs directly within existing files, enhancing user experience and efficiency, which is expected to attract more users and increase customer loyalty.
- Earnings Beat Expectations: Figma's Q1 earnings report showed an EPS of $0.1 and revenue of $334 million, both exceeding Wall Street expectations, indicating the company's strengthening competitive position in the market and further bolstering investor confidence.
See More
Latest Wall Street Ratings Overview
- GE Vernova Rating: Bernstein initiates GE Vernova as outperform, citing the potential for U.S. natural gas to displace coal globally, thereby reducing electricity costs and providing reliable power, which could drive the stock price higher.
- NeoVolta Buy Rating: Needham initiates coverage on NeoVolta with a Buy rating and an $8 price target, indicating significant upside potential for the battery company, reflecting strong market demand for its products.
- Nvidia Outlook: Bernstein reiterates Nvidia as outperform, emphasizing the enormous and still early data center market opportunity, suggesting that the company's leadership in technology will continue to drive stock price growth.
- Allegiant Acquisition Boost: Goldman Sachs reinstates Allegiant as a Buy with a $125 price target, believing that the acquisition of Sun Country will provide incremental profitable growth opportunities, enhancing the company's competitive position in the market.
See More
Market Dynamics and Investment Opportunities Analysis
- Fed Meeting Outlook: Ahead of the upcoming Federal Reserve meeting, the market widely expects rates to remain unchanged, yet Chairman Kevin Warsh's comments could significantly influence market sentiment and investor decisions, potentially leading to increased volatility.
- Semiconductor Sector Prospects: Citi has raised price targets for Applied Materials, Lam Research, and KLA Corp, forecasting that spending on wafer fabrication equipment could reach $250 billion by 2028, indicating a 25% growth potential that presents substantial market opportunities for these companies.
- Intel's Process Advancement: Intel has commenced production of its latest 18A-P manufacturing process, which delivers 9% higher performance or 18% lower power consumption compared to its predecessor, potentially securing Apple as a foundry customer and strengthening its market position.
- FedEx Earnings Outlook: Although Wells Fargo lowered FedEx's price target, analysts anticipate that next quarter's earnings report may be noisy due to fiscal calendar adjustments, yet they expect strong actual results that could offset the complex outlook.
See More
Figma Set to Enhance Business Prospects with AI Integration
- AI-Driven Market Potential: Citi Research projects Figma's total addressable market could reach $50 billion by 2029, nearly doubling last year's estimate, indicating that AI technology will significantly drive customer growth and new app development, enhancing the company's market position.
- Buy Rating and Price Target: Citi initiated coverage on Figma with a buy rating and set a $36 price target, suggesting a 100% upside from Tuesday's close, reflecting analysts' optimistic outlook on the company's future performance.
- Competitive Edge through AI Integration: Despite Figma's stock falling approximately 52% this year, Citi believes its platform's multiple generative AI integrations will help maintain its competitiveness in the design software industry, mitigating potential disruption risks from emerging technologies.
- Profit Potential from Subscription Upgrades: As clients transition to higher-priced subscription plans, Figma could gain additional profit growth, particularly by offering extra licenses or premium add-ons, further enhancing its financial performance.
See More
Analysis of Significant Stock Movements in Various Companies
- SpaceX Stock Fluctuation: After soaring nearly 50% post-IPO, SpaceX's stock dropped over 3% on Wednesday, reflecting short-term volatility around its $135 per share IPO price, which may impact investor confidence.
- Strong Bank Performance: The Invesco KBW Bank ETF reached an all-time high, with JPMorgan, Bank of America, Morgan Stanley, and Goldman Sachs hitting new intraday records, indicating a bull market expansion into previously lagging bank stocks, potentially signaling a recovery in the financial sector.
- CarMax Earnings Beat: CarMax reported first-quarter earnings of $1.31 per share, exceeding analysts' expectations of $0.95, although the stock fell 7%, it remains up 31% over the past month, indicating market confidence in its long-term growth.
- Aehr Test Systems New Order: Aehr Test Systems announced a follow-on production order from a major customer, leading to a 12% stock increase, with the fully automated wafer-level burn-in system scheduled for delivery in six months, potentially driving future revenue growth.
See More
Citi Initiates Coverage on Figma with Buy Rating and $36 Price Target
- Rating and Price Target: Citi has initiated coverage on Figma with a Buy/High-risk rating and a price target of $36, reflecting confidence in its growth potential and likely attracting more investor interest.
- Market Reaction: Figma's shares rose approximately 3% in premarket trading on Wednesday, indicating a positive market response to Citi's rating, which may further enhance its market share in the digital design sector.
- Growth Drivers: Analysts noted that while AI-driven tools raise concerns about seat compression, the market underestimates the growth potential from seat mix upgrades and the expansion of non-designer personas, which are expected to drive revenue growth for Figma.
- Future Catalysts: Analysts anticipate several catalysts for Figma ahead, including the upcoming Config conference and additional monetization opportunities from new product launches and MCP server monetization, although these are offset by the impending lock-up expiry.
See More
Citi Bullish on Figma's AI Business Prospects
- Strong Demand for AI Tools: Citi's industry checks reveal robust demand for Figma's AI-powered design tools, with customers upgrading user seats and increasing AI credit consumption, indicating a growing market acceptance that could drive revenue growth.
- Optimistic Price Target: Citi initiated coverage of Figma with a 'Buy' rating and a price target of $36, implying a 100% upside from Tuesday's closing price, reflecting analysts' strong confidence in the company's future performance.
- Launch of Innovative Design Assistant: The recent introduction of Figma's AI assistant allows users to generate and edit designs directly within existing files, enhancing user experience and efficiency, which is expected to attract more users and increase customer loyalty.
- Earnings Beat Expectations: Figma's Q1 earnings report showed an EPS of $0.1 and revenue of $334 million, both exceeding Wall Street expectations, indicating the company's strengthening competitive position in the market and further bolstering investor confidence.
See More
Latest Wall Street Ratings Overview
- GE Vernova Rating: Bernstein initiates GE Vernova as outperform, citing the potential for U.S. natural gas to displace coal globally, thereby reducing electricity costs and providing reliable power, which could drive the stock price higher.
- NeoVolta Buy Rating: Needham initiates coverage on NeoVolta with a Buy rating and an $8 price target, indicating significant upside potential for the battery company, reflecting strong market demand for its products.
- Nvidia Outlook: Bernstein reiterates Nvidia as outperform, emphasizing the enormous and still early data center market opportunity, suggesting that the company's leadership in technology will continue to drive stock price growth.
- Allegiant Acquisition Boost: Goldman Sachs reinstates Allegiant as a Buy with a $125 price target, believing that the acquisition of Sun Country will provide incremental profitable growth opportunities, enhancing the company's competitive position in the market.
See More
Market Dynamics and Investment Opportunities Analysis
- Fed Meeting Outlook: Ahead of the upcoming Federal Reserve meeting, the market widely expects rates to remain unchanged, yet Chairman Kevin Warsh's comments could significantly influence market sentiment and investor decisions, potentially leading to increased volatility.
- Semiconductor Sector Prospects: Citi has raised price targets for Applied Materials, Lam Research, and KLA Corp, forecasting that spending on wafer fabrication equipment could reach $250 billion by 2028, indicating a 25% growth potential that presents substantial market opportunities for these companies.
- Intel's Process Advancement: Intel has commenced production of its latest 18A-P manufacturing process, which delivers 9% higher performance or 18% lower power consumption compared to its predecessor, potentially securing Apple as a foundry customer and strengthening its market position.
- FedEx Earnings Outlook: Although Wells Fargo lowered FedEx's price target, analysts anticipate that next quarter's earnings report may be noisy due to fiscal calendar adjustments, yet they expect strong actual results that could offset the complex outlook.
See More
Figma Set to Enhance Business Prospects with AI Integration
- AI-Driven Market Potential: Citi Research projects Figma's total addressable market could reach $50 billion by 2029, nearly doubling last year's estimate, indicating that AI technology will significantly drive customer growth and new app development, enhancing the company's market position.
- Buy Rating and Price Target: Citi initiated coverage on Figma with a buy rating and set a $36 price target, suggesting a 100% upside from Tuesday's close, reflecting analysts' optimistic outlook on the company's future performance.
- Competitive Edge through AI Integration: Despite Figma's stock falling approximately 52% this year, Citi believes its platform's multiple generative AI integrations will help maintain its competitiveness in the design software industry, mitigating potential disruption risks from emerging technologies.
- Profit Potential from Subscription Upgrades: As clients transition to higher-priced subscription plans, Figma could gain additional profit growth, particularly by offering extra licenses or premium add-ons, further enhancing its financial performance.
See More
