Fifth Third Bank Receives 5-Star Rating in USA Today's Best Customer Service Study
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1h ago
0mins
Source: Businesswire
- Customer Service Recognition: Fifth Third Bank received a 5-star rating in USA Today’s inaugural America’s Best Customer Service for Financial Services study, reflecting high customer appreciation for its personalized service and reinforcing its position as a relationship bank.
- Investment in Customer Experience: The bank continues to invest in modern financial center designs and digital banking tools to enhance customer experience, ensuring fast and secure service across all channels, thereby increasing customer loyalty and competitive edge.
- Integration Plans: Later this year, Fifth Third expects to extend its customer experience to Comerica customers, forming the ninth largest U.S. bank post-integration, which will further expand its market share and service capabilities.
- Customer Feedback Foundation: The study is based on a nationwide survey of over 31,000 customers and more than 75,000 company reviews, demonstrating Fifth Third's commitment to consistent customer service excellence and enhancing brand trust.
Analyst Views on FITB
Wall Street analysts forecast FITB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FITB is 54.54 USD with a low forecast of 50.00 USD and a high forecast of 61.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
11 Buy
3 Hold
0 Sell
Strong Buy
Current: 50.890
Low
50.00
Averages
54.54
High
61.00
Current: 50.890
Low
50.00
Averages
54.54
High
61.00
About FITB
Fifth Third Bancorp is a diversified financial services company and is the indirect holding company of Fifth Third Bank, National Association (the Bank). Its Commercial Banking segment offers credit intermediation, cash management and financial services to large and middle-market businesses and government and professional customers. Its Consumer and Small Business Banking segment provides a full range of deposit and loan products to individuals and small businesses through a network of full-service banking centers and relationships with indirect and correspondent loan originators, in addition to providing products designed to meet the specific needs of small businesses, including cash management services. Its Wealth and Asset Management segment provides a full range of wealth management solutions for individuals, companies and not-for-profit organizations, including wealth planning, investment management, banking, insurance, trust and estate services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








