Europe's Buy Now Pay Later Market Report 2025: Projected to Reach $293.7 Billion by 2030, Led by Klarna, Afterpay (Riverty), and PayPal, with Support from Local Players Like Scalapay (Italy) and Alma (France) - ResearchAndMarkets.com

Market Growth Forecast: The Buy Now Pay Later (BNPL) market in Europe is projected to grow by 12.4% annually, reaching approximately USD 191.3 billion by 2025, with a continued CAGR of 9.0% expected from 2025 to 2030.

Regulatory and Technological Changes: The BNPL sector is experiencing significant transformations due to regulatory shifts, consumer expectations, and technological advancements, which are reshaping operations and creating new growth opportunities.

Data-Centric Analysis: A comprehensive report provides over 75 KPIs on the BNPL market, covering various retail categories, competitive landscape, and market dynamics at both regional and country levels.

Innovation and Sustainability: The sector is diversifying into areas like sustainability and omnichannel retailing, with advancements in AI-based risk assessment enhancing personalized services and competitive advantages for providers.