EU Preliminary View: Amazon and Microsoft as 'Gatekeepers'
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Source: seekingalpha
- Cloud Market Position: The EU's preliminary findings indicate that Amazon's AWS and Microsoft's Azure are the largest and second-largest cloud computing platforms in the EU, highlighting their dominant market positions and significant revenues.
- Investment and Capacity: The investigation notes that AWS and Azure's operational capabilities and investments have significantly outpaced those of competitors, which not only solidifies their market positions but may also influence future competitive dynamics.
- AI Tool Impact: The companies' investments in AI tools and partnerships have become decisive factors in cloud procurement, indicating that they capture a substantial share of the rapidly growing demand for cloud services.
- Market Concerns: Both Amazon and Microsoft expressed concerns over the preliminary assessment, arguing that it may overlook the rise of other competitors like Google Cloud, potentially leading to negative implications for investment and innovation in Europe.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy AMZN?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 234.110
Low
175.00
Averages
280.01
High
325.00
Current: 234.110
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Online Spending Surge: On the first day of Amazon's Prime Day event, online spending rose 5.3% year-over-year to $8.3 billion, reflecting strong consumer demand for electronics and everyday essentials, with total spending expected to reach a record $26.3 billion over the event, representing a 9% year-over-year growth.
- Category Sales Spike: Sales of electronics surged 105% compared to average daily sales in June 2026, while appliances increased by 95%, indicating that consumers are more inclined to purchase high-value items during promotional periods, alongside significant upticks in everyday essentials and baby products.
- AI Traffic Boom: Generative AI traffic to U.S. retail sites increased by 98.3%, with these visits converting 50.7% better than non-AI sources, highlighting consumers' growing reliance on AI tools for product research and deals, which further drives online sales.
- Increased Buy Now Pay Later Orders: Buy Now Pay Later orders accounted for 6.5% of online orders, generating $668 million in revenue, up 7.6% year-over-year, indicating that consumers are increasingly opting for flexible payment options during major sales events, thereby boosting overall sales figures.
See More
- Market Valuation Comparison: SpaceX reached a market cap of $2 trillion in just one week, while Amazon took 27 years to achieve this milestone, indicating high investor expectations for SpaceX, although Amazon remains ahead with a market cap of $2.5 trillion.
- Starlink Business Growth: As of March 31, SpaceX's Starlink service had 10.3 million subscribers, a 106% year-over-year increase, generating $11.4 billion in revenue, which accounted for 61% of total revenue, showcasing strong performance in the high-speed broadband market.
- Amazon's Profitability Potential: Amazon is enhancing warehouse efficiency through AI-powered robots; although its e-commerce segment has low margins, the company is actively expanding its high-margin advertising business, which is expected to improve overall profitability over the next decade.
- Investment Risk Assessment: While SpaceX's market valuation is comparable to Amazon's, it faces significant regulatory and competitive risks that could impact future performance, making Amazon a more stable investment choice for conservative investors.
See More
- Market Potential Comparison: SpaceX reached a market cap of $2 trillion in just a week, while Amazon took 27 years, highlighting the immense potential and high investor expectations for SpaceX in the market.
- Starlink Business Growth: As of March 31, Starlink had 10.3 million subscribers, a 106% year-over-year increase, with connectivity revenue of $11.4 billion accounting for 61% of SpaceX's total revenue, underscoring its significance in high-margin business.
- Amazon's Profitability Strategy: Amazon is enhancing efficiency and cutting costs by deploying AI-powered robots in its warehouses, while its high-margin advertising business is rapidly growing, expected to further improve the company's profitability.
- Risk and Return: While SpaceX faces regulatory and competitive risks, its innovative capabilities and vast market potential could yield significant long-term returns, whereas Amazon offers a more stable investment option suitable for risk-averse investors.
See More
- Viewing Surge: The NBA Finals generated 15 billion views on social media, setting a new record that is nearly three times the previous high from 2025, indicating a strong interest and engagement from younger audiences in basketball events.
- Live Audience Growth: While the NBA Finals averaged 20.6 million viewers per game on Disney's ABC and ESPN networks, social platforms like TikTok and YouTube are capturing a significant amount of viewing time, suggesting a shift in consumption habits among younger viewers towards short-form content.
- Consumer Behavior of Young Audiences: According to S&P Global's report, 68% of sports viewers still watch live games on TV or streaming, while 38% opt for highlights and interviews on social media, reflecting a trend towards diversified content consumption.
- Content Strategy Adjustment: To attract younger fans, sports organizations like FIFA and the NBA are increasing their presence on platforms like TikTok, with the NBA inviting over 200 digital creators during its All-Star weekend to enhance engagement through creative content.
See More
- Surge in Trading Volume: Heavy trading volume is expected on Friday, with estimates nearing $150 billion due to the Russell index reconstitution, reflecting investor reactions to the reclassification of megacaps like Microsoft and SpaceX, indicating heightened market sensitivity to new weightings.
- Small-Cap Transition: The reconstitution will see 62 companies join the large-cap Russell 1000 index, including 43 moving up from the small-cap Russell 2000, highlighting the strong performance of smaller firms that may enhance their market recognition and investment appeal.
- Tech Stocks Dominate: With companies like Micron and SanDisk added to the Russell 1000 growth index, technology and industrial stocks are taking center stage in this reorganization, reflecting optimism surrounding AI-related firms, which could further drive their stock prices upward.
- Significant IPO Impact: Following SpaceX's IPO, the market will closely watch how FTSE Russell implements the fast-entry rule for IPOs, which is expected to significantly influence upcoming AI company IPOs like OpenAI and Anthropic, potentially altering investor allocation strategies.
See More
- Cloud Market Position: The EU's preliminary findings indicate that Amazon's AWS and Microsoft's Azure are the largest and second-largest cloud computing platforms in the EU, highlighting their dominant market positions and significant revenues.
- Investment and Capacity: The investigation notes that AWS and Azure's operational capabilities and investments have significantly outpaced those of competitors, which not only solidifies their market positions but may also influence future competitive dynamics.
- AI Tool Impact: The companies' investments in AI tools and partnerships have become decisive factors in cloud procurement, indicating that they capture a substantial share of the rapidly growing demand for cloud services.
- Market Concerns: Both Amazon and Microsoft expressed concerns over the preliminary assessment, arguing that it may overlook the rise of other competitors like Google Cloud, potentially leading to negative implications for investment and innovation in Europe.
See More










