Doge Foundation and Brag House Merge to Promote Dogecoin Payments
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 12 2026
0mins
Should l Buy TBH?
House of Doge, the official corporate arm of the Dogecoin Foundation, along with merger partner Brag House Holdings, shared commentary from CEO Marco Margiotta on the accelerating convergence of traditional finance and digital payments and how the company is positioning Dogecoin's massive community to participate in this shift. Crypto-linked debit card spending has reached an $18 billion annualized run rate, growing more than 15x since 2023, signaling a major shift toward real-world crypto usage. This has been supported by global payment networks and widespread merchant acceptance. Industry research suggests crypto card spending now rivals peer-to-peer stablecoin transfers in scale, underscoring that digital assets are increasingly being used for everyday consumer purchases rather than remaining confined to trading and wallet-to-wallet activity. "Cards are the bridge between digital currency and everyday life," said Marco Margiotta, CEO of House of Doge. "When digital assets can be spent anywhere traditional cards are accepted, adoption accelerates dramatically. This is the moment where crypto moves from speculation to real-world utility." Momentum in the category is also being reinforced by major global payment networks. Visa said it supports more than 130 stablecoin-linked card issuing programs across more than 40 countries, while Mastercard says its crypto card programs enable spending across more than 150 million acceptance locations and has launched a new Crypto Partner Program with more than 85 industry leaders. Together, these developments suggest crypto-linked cards are evolving from a niche product into a more established part of the global payments landscape. Bridging Dogecoin with card based payments would activate one of the world's most popular digital currencies everywhere, instantly. "Rather than rebuilding the financial system from scratch, we are working towards integrating Dogecoin into the rails that already connect millions of merchants and billions of consumers worldwide. Partnerships allow us to lower development costs, reduce regulatory friction, and dramatically accelerate time to market." The fastest path to adoption is meeting users where they already are," Margiotta added. "That means wallets, cards, mobile payments, and global payment networks. Consumers won't think in terms of crypto or fiat-they'll simply pay. Our goal is to make Dogecoin part of that seamless experience."
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy TBH?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on TBH
About TBH
Brag House Holdings, Inc. is a vertically integrated social network for college esports. The Company’s platform focuses on building a centralized esports experience for non-professional college gamers and their fans, by allowing college students to compete against one another, support their favorite gamers and teams and win prizes. Its approach combines gamer recruitment, facilitation of community engagement and content creation, live-stream production and tournament host activities. By facilitating the creation and publication of all content on its platform, it offers a one-stop interface and control all aspects of the user experience, from community building to gamified engagement, to hosting and producing tournaments. It provides white-labeled tournament planning, marketing, gamer recruiting and onboarding services to its sponsor partners. It performs all publicity and marketing for the tournament and host its production, including the streaming and live broadcast of the tournament.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
U.S. Regulators Provide New Guidance for Crypto Assets
- Regulatory Guidance Issued: The SEC and CFTC's new guidance clarifies the classification of crypto assets, emphasizing that not all digital assets function as investment contracts, which provides greater legal certainty for assets like Dogecoin and fosters long-term innovation in the industry.
- Utility of Dogecoin: House of Doge is actively developing infrastructure to enable seamless use of Dogecoin across the payments ecosystem, including everyday transactions, instant peer-to-peer payments, and merchant acceptance both online and in-store, aiming to enhance Dogecoin's usability and relevance in daily life.
- Increased Industry Confidence: The new regulatory guidance reduces uncertainty across the crypto ecosystem, allowing builders, partners, and businesses to confidently develop products that integrate digital assets into everyday financial experiences, thereby promoting the maturation and growth of the entire industry.
- Infrastructure Investment: House of Doge is committed to transforming Dogecoin into a widely accepted decentralized global currency by investing in the necessary infrastructure, marking a new era of crypto utility where digital currencies fulfill their intended purpose in payment and financial products.
See More
Accelerating Convergence of Dogecoin and Traditional Finance
- Market Growth Surge: Crypto-linked debit card spending has reached an annualized run rate of $18 billion, growing over 15 times since 2023, indicating a rapid increase in the use of cryptocurrencies for everyday purchases, thereby enhancing Dogecoin's practical application.
- Payment Network Support: Visa supports over 130 stablecoin-linked card issuing programs across more than 40 countries, while Mastercard's crypto card programs enable spending at over 150 million acceptance locations, suggesting that crypto cards are evolving from niche products to integral parts of the global payment landscape.
- Dogecoin Integration Strategy: House of Doge aims to integrate Dogecoin into existing payment systems to lower development costs, reduce regulatory friction, and accelerate time to market, enabling seamless usage of Dogecoin across millions of merchants and billions of consumers worldwide.
- User Experience Optimization: CEO Marco Margiotta emphasizes that consumers will no longer distinguish between cryptocurrencies and fiat currencies but will enjoy a seamless payment experience, with House of Doge committed to embedding Dogecoin into this emerging payment ecosystem to drive widespread acceptance.
See More
Successful Launch Celebration of Dogecoin ETF
- ETF Launch Celebration: House of Doge, along with Brag House Holdings and 21shares, celebrated the successful launch of the 21shares Dogecoin ETF (TDOG) during the NASDAQ bell ringing ceremony on February 18, marking a significant integration of Dogecoin into traditional financial markets.
- Product Characteristics: TDOG, as an exchange-traded product, offers investors exposure to 'spot' Dogecoin but is not registered under the Investment Company Act of 1940, indicating it faces higher risks and volatility, making it suitable only for investors who can afford to lose their entire investment.
- Community Engagement Activity: House of Doge launched the #ChooseMyShibecampaign, inviting the Dogecoin community to select a Shiba Inu to attend the bell ringing, generating over 1.2 million global interactions and highlighting the cultural impact of the Dogecoin community.
- Strategic Implications: The launch of TDOG not only provides investors with a pathway to access Dogecoin through traditional brokerage and retirement accounts but also demonstrates Dogecoin's evolution from internet culture to a widely recognized financial brand, further solidifying its unique position in the digital economy.
See More
BitGo (BTGO) Goes Public, Raises $212.8M with $2.59B Valuation
- Successful IPO: BitGo listed on the New York Stock Exchange, pricing its IPO at $18 per share, exceeding the expected range of $15-$17, successfully raising $212.8M, marking the first stock market debut by a digital asset company in 2026.
- Strong Stock Performance: On its first trading day, BitGo's stock opened at $22.43 per share, reflecting strong market demand for its crypto custody services and enhancing the company's influence in the digital asset space.
- NYSE Tokenized Securities Platform: The New York Stock Exchange announced the development of a tokenized securities trading platform aimed at enabling 24/7 trading and instant settlement, intending to modernize market infrastructure by integrating blockchain technology with traditional securities trading.
- Strategic Bitcoin Acquisition: Strategy reported acquiring 22,305 bitcoins for approximately $2.125B between January 12 and January 19, demonstrating its proactive positioning in the cryptocurrency market, now holding 709,715 bitcoins with a total investment of about $53.92B.
See More
House of Doge and Brag House Launch First Dogecoin ETF with 0.50% Fee
- Launch of Dogecoin ETF: House of Doge and Brag House Holdings have launched the 21shares Dogecoin ETF (TDOG), the only ETF endorsed by the Dogecoin Foundation, marking a significant step towards the formalization and transparency of Dogecoin investments.
- Exchange Listing Date: TDOG will begin trading on NASDAQ on January 22, 2026, allowing investors to participate in Dogecoin's growth through their existing brokerage accounts, simplifying the investment process.
- Security and Transparency: The ETF holds Dogecoin assets on a 1:1 basis, ensuring a secure and transparent investment experience for investors under institutional-grade custody, thereby reducing the complexities associated with digital wallets and exchanges.
- Market Potential and Community Support: With the Dogecoin ecosystem maturing and increasing merchant adoption alongside a highly engaged community, the launch of TDOG is expected to further enhance mainstream recognition and market acceptance of Dogecoin.
See More
House of Doge and Merger Partner Brag House Holdings Unveil the Launch of the 21Shares Dogecoin ETF (TDOG)
Announcement of New Launch: House of Doge and Merger Partner Brag House Holdings have announced the launch of the 21 Shares Dogecoin ETF (TDOG).
Focus on Dogecoin: The new ETF aims to provide investors with exposure to Dogecoin, a popular cryptocurrency known for its community and meme culture.
See More
U.S. Regulators Provide New Guidance for Crypto Assets
- Regulatory Guidance Issued: The SEC and CFTC's new guidance clarifies the classification of crypto assets, emphasizing that not all digital assets function as investment contracts, which provides greater legal certainty for assets like Dogecoin and fosters long-term innovation in the industry.
- Utility of Dogecoin: House of Doge is actively developing infrastructure to enable seamless use of Dogecoin across the payments ecosystem, including everyday transactions, instant peer-to-peer payments, and merchant acceptance both online and in-store, aiming to enhance Dogecoin's usability and relevance in daily life.
- Increased Industry Confidence: The new regulatory guidance reduces uncertainty across the crypto ecosystem, allowing builders, partners, and businesses to confidently develop products that integrate digital assets into everyday financial experiences, thereby promoting the maturation and growth of the entire industry.
- Infrastructure Investment: House of Doge is committed to transforming Dogecoin into a widely accepted decentralized global currency by investing in the necessary infrastructure, marking a new era of crypto utility where digital currencies fulfill their intended purpose in payment and financial products.
See More
Accelerating Convergence of Dogecoin and Traditional Finance
- Market Growth Surge: Crypto-linked debit card spending has reached an annualized run rate of $18 billion, growing over 15 times since 2023, indicating a rapid increase in the use of cryptocurrencies for everyday purchases, thereby enhancing Dogecoin's practical application.
- Payment Network Support: Visa supports over 130 stablecoin-linked card issuing programs across more than 40 countries, while Mastercard's crypto card programs enable spending at over 150 million acceptance locations, suggesting that crypto cards are evolving from niche products to integral parts of the global payment landscape.
- Dogecoin Integration Strategy: House of Doge aims to integrate Dogecoin into existing payment systems to lower development costs, reduce regulatory friction, and accelerate time to market, enabling seamless usage of Dogecoin across millions of merchants and billions of consumers worldwide.
- User Experience Optimization: CEO Marco Margiotta emphasizes that consumers will no longer distinguish between cryptocurrencies and fiat currencies but will enjoy a seamless payment experience, with House of Doge committed to embedding Dogecoin into this emerging payment ecosystem to drive widespread acceptance.
See More
Successful Launch Celebration of Dogecoin ETF
- ETF Launch Celebration: House of Doge, along with Brag House Holdings and 21shares, celebrated the successful launch of the 21shares Dogecoin ETF (TDOG) during the NASDAQ bell ringing ceremony on February 18, marking a significant integration of Dogecoin into traditional financial markets.
- Product Characteristics: TDOG, as an exchange-traded product, offers investors exposure to 'spot' Dogecoin but is not registered under the Investment Company Act of 1940, indicating it faces higher risks and volatility, making it suitable only for investors who can afford to lose their entire investment.
- Community Engagement Activity: House of Doge launched the #ChooseMyShibecampaign, inviting the Dogecoin community to select a Shiba Inu to attend the bell ringing, generating over 1.2 million global interactions and highlighting the cultural impact of the Dogecoin community.
- Strategic Implications: The launch of TDOG not only provides investors with a pathway to access Dogecoin through traditional brokerage and retirement accounts but also demonstrates Dogecoin's evolution from internet culture to a widely recognized financial brand, further solidifying its unique position in the digital economy.
See More
BitGo (BTGO) Goes Public, Raises $212.8M with $2.59B Valuation
- Successful IPO: BitGo listed on the New York Stock Exchange, pricing its IPO at $18 per share, exceeding the expected range of $15-$17, successfully raising $212.8M, marking the first stock market debut by a digital asset company in 2026.
- Strong Stock Performance: On its first trading day, BitGo's stock opened at $22.43 per share, reflecting strong market demand for its crypto custody services and enhancing the company's influence in the digital asset space.
- NYSE Tokenized Securities Platform: The New York Stock Exchange announced the development of a tokenized securities trading platform aimed at enabling 24/7 trading and instant settlement, intending to modernize market infrastructure by integrating blockchain technology with traditional securities trading.
- Strategic Bitcoin Acquisition: Strategy reported acquiring 22,305 bitcoins for approximately $2.125B between January 12 and January 19, demonstrating its proactive positioning in the cryptocurrency market, now holding 709,715 bitcoins with a total investment of about $53.92B.
See More
House of Doge and Brag House Launch First Dogecoin ETF with 0.50% Fee
- Launch of Dogecoin ETF: House of Doge and Brag House Holdings have launched the 21shares Dogecoin ETF (TDOG), the only ETF endorsed by the Dogecoin Foundation, marking a significant step towards the formalization and transparency of Dogecoin investments.
- Exchange Listing Date: TDOG will begin trading on NASDAQ on January 22, 2026, allowing investors to participate in Dogecoin's growth through their existing brokerage accounts, simplifying the investment process.
- Security and Transparency: The ETF holds Dogecoin assets on a 1:1 basis, ensuring a secure and transparent investment experience for investors under institutional-grade custody, thereby reducing the complexities associated with digital wallets and exchanges.
- Market Potential and Community Support: With the Dogecoin ecosystem maturing and increasing merchant adoption alongside a highly engaged community, the launch of TDOG is expected to further enhance mainstream recognition and market acceptance of Dogecoin.
See More
House of Doge and Merger Partner Brag House Holdings Unveil the Launch of the 21Shares Dogecoin ETF (TDOG)
Announcement of New Launch: House of Doge and Merger Partner Brag House Holdings have announced the launch of the 21 Shares Dogecoin ETF (TDOG).
Focus on Dogecoin: The new ETF aims to provide investors with exposure to Dogecoin, a popular cryptocurrency known for its community and meme culture.
See More
