Digital Brands Group Partners with Herschel for AI-Powered Brand Protection
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 16 2025
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Source: Newsfilter
- Brand Protection Partnership: Digital Brands Group has signed a partnership with globally recognized accessories brand Herschel Supply Co. to implement AI-driven brand protection through SECUR3D's AssetSafe™ platform, aimed at monitoring and addressing unauthorized use of brand assets online, thereby enhancing consumer trust and trademark protection.
- Technology Application Rollout: Herschel will utilize SECUR3D's solution to detect counterfeit goods and protect its product designs, which is expected to significantly enhance brand integrity and market competitiveness across its global eCommerce operations.
- Strategic Expansion Plan: CEO Hil Davis stated that this collaboration represents the first step in their AI brand protection initiative, with plans to attract more large consumer brands in the future, thereby expanding partnerships across the global eCommerce landscape.
- Ecosystem Development: By collaborating with specialized providers like SECUR3D, Digital Brands Group is creating an expanding ecosystem of brands leveraging AI tools to combat counterfeiting and digital IP misuse, enhancing brand growth and trust across its portfolio.
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About DBGI
Digital Brands Group, Inc. offers a variety of apparel products through direct-to-consumer and wholesale distribution. The Company’s portfolio consists of five brands: Bailey 44, DSTLD, Stateside, Sundry, and Avo. Bailey 44 is primarily a wholesale brand, which are transitioning to a digital, direct-to-consumer brand. DSTLD is a digital direct-to-consumer brand which offers stylish garments without the luxury retail markup, valuing customer experience over labels. Stateside is a wholesale brand, which is an elevated brand with all knitting, dyeing, cutting and sewing sourced and manufactured locally in Los Angeles. Sundry offers a collection of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Sundry’s products are coastal casual and consist of colorful designs. Avo is a womens brand that offers t-shirts, sweats, dresses, sweaters and athleisure.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
