Digital Brands Group Partners with Herschel for AI-Powered Brand Protection

Written by Emily J. Thompson, Senior Investment Analyst

Source: Newsfilter

Updated: Dec 16 2025

0mins

DBGI-0.3%

Should l Buy DBGI?

Source: Newsfilter

Brand Protection Partnership: Digital Brands Group has signed a partnership with globally recognized accessories brand Herschel Supply Co. to implement AI-driven brand protection through SECUR3D's AssetSafe™ platform, aimed at monitoring and addressing unauthorized use of brand assets online, thereby enhancing consumer trust and trademark protection.
Technology Application Rollout: Herschel will utilize SECUR3D's solution to detect counterfeit goods and protect its product designs, which is expected to significantly enhance brand integrity and market competitiveness across its global eCommerce operations.
Strategic Expansion Plan: CEO Hil Davis stated that this collaboration represents the first step in their AI brand protection initiative, with plans to attract more large consumer brands in the future, thereby expanding partnerships across the global eCommerce landscape.
Ecosystem Development: By collaborating with specialized providers like SECUR3D, Digital Brands Group is creating an expanding ecosystem of brands leveraging AI tools to combat counterfeiting and digital IP misuse, enhancing brand growth and trust across its portfolio.

Trade with 70% Backtested Accuracy

Stop guessing "Should I Buy DBGI?" and start using high-conviction signals backed by rigorous historical data.

DBGI

$6.56+Infinity%1D

Analyst Views on DBGI

About DBGI

Digital Brands Group, Inc. is a retail and technology ecosystem. The Company is a curated collection of lifestyle brands that offers a variety of apparel products through direct-to-consumer and wholesale distribution. Its complementary brand portfolio provides us with the opportunity to cross-merchandise its brands. Its subsidiaries include Bailey 44, LLC (Bailey), MOSBEST, LLC (Stateside), and Sunnyside, LLC (Sundry). Its brand portfolio includes Bailey 44, DSTLD, Stateside, Sundry, and Avo. Its Sundry brand offers distinct collections of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Avo is a women’s essential brand that will offer T-shirts, sweats, dresses, sweaters and athleisure. DSTLD is primarily a digital direct-to-consumer brand. Bailey 44 combines fabrics and designs to create sophisticated ready-to-wear capsules for women on-the-go.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

Music & Electronics Stores Shares Drop 1.5% Led by Upbound Group

Jan 14 2026NASDAQ.COM

Market Underperformance: On Wednesday, shares of music and electronics stores collectively fell by approximately 1.5%, indicating challenges within the sector that may impact investor confidence and lead to capital outflows.
Upbound Group Leads Decline: Upbound Group's stock dropped by about 4%, becoming the primary drag on the sector, highlighting potential operational pressures and intensified market competition risks.
Vertiv Holdings Follows Suit: Vertiv Holdings saw a decline of approximately 1.8%, exacerbating concerns about the industry's future performance and potentially affecting its short-term financing capabilities.
Overall Industry Trend: The downward trend in music and electronics stores may signal a slowdown in consumer spending, prompting businesses to reassess market strategies to navigate potential economic downturns.