Comscore Expands Cross-Platform Reporting with Streaming Audio Measurement and Enhanced Social Metrics
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 15 2025
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Source: Globenewswire
- Feature Expansion: Comscore announces the addition of streaming audio measurement and social reporting capabilities to its cross-platform reporting suite, enabling advertisers to plan and measure audio and podcast campaigns alongside digital and linear formats, thereby enhancing the comprehensiveness of advertising effectiveness.
- Market Demand Response: By integrating data from Meta's Facebook and Instagram, advertisers can better understand deduplicated reach and performance, ensuring optimized budget allocation across multiple channels and enhancing the effectiveness of ad placements.
- Brand Transparency Enhancement: The newly renamed Cross-Platform Campaign Results (CCR) tool provides advertisers with unified insights that help validate ad performance and optimize spending in an increasingly fragmented market, driving stronger business outcomes.
- Industry Leadership: As a global leader in media measurement, Comscore further solidifies its position in cross-platform measurement with its unique data footprint and advanced audience insights, meeting advertisers' needs for quantifying multiscreen behavior.
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About SCOR
Comscore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms (connected televisions (CTV), mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Content & Ad Measurement, which is engaged in measuring audiences across content and advertisements for linear television (TV), CTV, desktops, laptops, tablets and mobile devices, and Research & Insight Solutions, which represents the custom solutions it provides that are tailored to its clients' specific needs. These offerings include custom TV, digital and cross-platform data feeds, as well as other data integrations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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