Feature Expansion: Comscore announces the addition of streaming audio measurement and expanded social reporting capabilities to its cross-platform reporting suite, enabling advertisers to gain a more comprehensive view of campaign performance, thereby enhancing ad targeting and effectiveness.
Market Demand Response: The new features allow advertisers to plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats, addressing the urgent market need for integrated multi-channel measurement.
Brand Transparency Enhancement: By providing deduplicated reach and performance metrics for Facebook and Instagram, Comscore enables brands to gain clearer insights into cross-platform performance, optimizing budget allocation and improving ad effectiveness.
Product Positioning Simplification: Comscore Campaign Ratings (CCR) has been renamed to Cross-Platform Campaign Results (CCR), which more clearly reflects its unique value in helping advertisers validate impact and optimize spend in an increasingly fragmented marketplace.
SCOR
$7.1+Infinity%1D
Analyst Views on SCOR
Wall Street analysts forecast SCOR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SCOR is 10.00 USD with a low forecast of 10.00 USD and a high forecast of 10.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
Wall Street analysts forecast SCOR stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SCOR is 10.00 USD with a low forecast of 10.00 USD and a high forecast of 10.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
0 Buy
1 Hold
0 Sell
Hold
Current: 6.560
Low
10.00
Averages
10.00
High
10.00
Current: 6.560
Low
10.00
Averages
10.00
High
10.00
No data
About SCOR
Comscore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms (connected televisions (CTV), mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Content & Ad Measurement, which is engaged in measuring audiences across content and advertisements for linear television (TV), CTV, desktops, laptops, tablets and mobile devices, and Research & Insight Solutions, which represents the custom solutions it provides that are tailored to its clients' specific needs. These offerings include custom TV, digital and cross-platform data feeds, as well as other data integrations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
