Comscore Announces Agreements with Over 15 Broadcast Clients
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 21 2026
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Should l Buy SCOR?
Comscore announced agreements with more than 15 broadcast clients, "underscoring a growing demand for local measurement built for national decisioning and a modern currency that reflects more complex audience behavior," the company said. Station groups who have renewed or extended, or initiated relationships with Comscore include Allen Media Group, Cowles Montana Media including KHQ-TV, Cox Media Group, Cunningham Broadcasting Corporation, Community Television Inc., Dominion Broadcasting, Hubbard Broadcasting, Rincon, Sinclair Broadcast Group, The E.W. Scripps Company and Thomas Broadcasting.
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About SCOR
Comscore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms (connected televisions (CTV), mobile devices, tablets and computers), televisions, direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Content & Ad Measurement, which is engaged in measuring audiences across content and advertisements for linear television (TV), CTV, desktops, laptops, tablets and mobile devices, and Research & Insight Solutions, which represents the custom solutions it provides that are tailored to its clients' specific needs. These offerings include custom TV, digital and cross-platform data feeds, as well as other data integrations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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