Company Appoints Brian McGee as President & COO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 7 hours ago
0mins
Should l Buy GPRO?
In a regulatory filing, the company states: "On February 19, 2026, the Company announced that the Board of Directors of the Company has appointed Brian McGee, age 66, the Company's current EVP, Chief Financial Officer and Chief Operating Officer, to assume the role of President & Chief Operating Officer effective at the close of business on the Effective Date. Brian McGee will continue to hold the Chief Operating Officer role. When Mr. McGee transitions to his role as President & Chief Operating Officer at the close of business on the Effective Date, Mr. McGee will vacate his position as Chief Financial Officer of the Company. Mr. McGee has served as the Company's Chief Operating Officer since February 2020, and the Company's Executive Vice President, Chief Financial Officer since February 2018 and Senior Vice President, Chief Financial Officer since March 2016. On February 19, 2026, the Company announced that the Board of the Company has appointed Brian Tratt, age 42, the Company's current Vice President, Finance, to serve as the Company's Chief Financial Officer, effective at the close of business on the Effective Date, filling the position vacated by Mr. McGee, who transitions to President & Chief Operating Officer of the Company at the close of business on the Effective Date."
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy GPRO?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on GPRO
Wall Street analysts forecast GPRO stock price to rise
1 Analyst Rating
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 0.832
Low
1.30
Averages
1.30
High
1.30
Current: 0.832
Low
1.30
Averages
1.30
High
1.30
About GPRO
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
GoPro Launches New Video Series 'Off the Record'
- New Video Series Launch: GoPro and the Freeride World Tour have unveiled a new mini-series titled 'Off the Record', providing fans with behind-the-scenes access to the 2026 season, showcasing athletes' pre-run tension and emotional support within the team, thereby enhancing GoPro's brand influence in extreme sports.
- Exclusive Camera Partnership: As the official camera of the Freeride World Tour for over a decade, GoPro utilizes the HERO13 Black Ultra Wide Edition and GoPro MAX 2 360 cameras to elevate the viewing experience and engagement of the events, attracting more extreme sports enthusiasts to the brand.
- Athlete Perspective Experience: The series captures the athletes' preparation, pressure, and passion from their viewpoint, allowing viewers to gain insight into the authentic experience of freeride skiing, which strengthens the emotional connection between GoPro and consumers, enhancing brand loyalty.
- Regular Content Updates: New episodes are released weekly on the GoPro Snow YouTube channel, with the first two episodes focusing on the Baqueira Beret and Val Thorens events, continuously engaging viewers and driving GoPro's interaction and brand exposure on social media.
See More
GoPro Launches New Series 'Off the Record' for Freeride World Tour
- New Series Launch: GoPro partners with the Freeride World Tour to unveil a new mini-series titled 'Off the Record', which offers fans behind-the-scenes access to the 2026 season, showcasing athletes' pre-run tension and emotional support within teams, thereby strengthening the brand's connection with extreme sports enthusiasts.
- Exclusive Content Delivery: The series will be exclusively available on the GoPro Snow YouTube channel, with each episode highlighting the athletes' preparation, pressure, and passion, aiming to provide viewers with a unique insight into freeride skiing, thus enhancing GoPro's brand influence in the extreme sports sector.
- Athlete Spotlight: Featured athletes include Justine Dufour-Lapointe and Marcus Goguen, showcasing their efforts and challenges in pursuing a three-peat and maintaining championship status, emphasizing the personal stories and determination of these top competitors.
- Marketing Strategy: By releasing new episodes weekly, GoPro not only attracts more viewers to its YouTube channel but also engages with fans through social media platforms like Instagram, further enhancing brand visibility and driving product sales.
See More
GoPro Announces Q4 and Year-End 2025 Financial Results Release
- Earnings Release Schedule: GoPro will release its financial results for Q4 and the full year of 2025 after market close on March 5, 2026, which is expected to significantly impact investor sentiment.
- Management Conference Call: Following the earnings release, GoPro's management will host a conference call at 2:00 PM Pacific Time (5:00 PM Eastern Time) to discuss the financial results, enhancing transparency and investor confidence.
- Webcast Registration Link: Investors can register in advance for the webcast, with the link posted in the 'Events & Presentations' section of the company's Investor Relations website, facilitating global investor participation.
- Audio Replay Availability: An archived audio webcast will be accessible for at least 90 days post-meeting, ensuring that investors who cannot attend live can still access key information, thereby improving information accessibility.
See More
GoPro Recognized as One of America's Best Customer Service Honorees for 2026
- Customer Service Honor: GoPro has been recognized by USA Today as one of the honorees for America's Best Customer Service 2026, highlighting the company's ongoing commitment to serving its global community of creators and customers.
- Thorough Evaluation Process: The selection process began with over 21,000 U.S. companies, narrowing down to more than 7,100 brands for in-depth evaluation, incorporating feedback from over 32,000 consumers to ensure the credibility and representativeness of the rankings.
- Comprehensive Service Categories: Consumers assessed brands across seven key service categories, including friendliness, professional competence, availability, solution orientation, speed, transparency, and reliability, reflecting GoPro's overall performance in customer experience.
- Significant Team Contribution: Jeff Terrell, Senior Director of Customer Support at GoPro, stated that this recognition is a testament to the dedication of the support team and all employees, emphasizing the importance of customer feedback in driving innovation and service improvement.
See More
Supreme Court Delays Ruling on Trump's Tariffs, $150B Refunds at Stake
- Tariff Case Pending: The U.S. Supreme Court did not issue a ruling on Trump's global tariffs, with traders pricing in a 75% chance of a favorable outcome for Trump, leaving $150 billion in refunds at stake, which could significantly impact major companies' financials.
- Escalating Legal Challenges: Major firms, including Costco and Alcoa, have filed lawsuits against the tariffs seeking refunds and injunctions against future tariffs, reflecting corporate dissatisfaction and concerns over financial implications.
- Market Reaction Expectations: Crypto traders argue that striking down Trump's tariffs would provide multiple catalysts for Bitcoin and other risk assets, as market clarity improves and corporate cost pressures ease, potentially enhancing earnings outlooks.
- Power Test: This case represents a significant test of presidential powers and will impact the global economy, with any rollback of tariffs likely to be slow and complex rather than an immediate removal of all trade barriers.
See More
GoPro Reports 37% Revenue Decline in Q3 Amid Market Challenges
- Revenue Decline: GoPro reported $163 million in sales for Q3 2025, a 37% year-over-year decrease, reflecting pressures from market saturation and intensified competition, leading to ongoing revenue challenges for the company.
- Subscription Service Contraction: The subscription and service revenue fell 3% year-over-year to $27 million, indicating disappointing performance in what was once seen as a key growth driver, highlighting weak customer demand.
- Net Loss Situation: Despite achieving $12 million in operating cash flow, GoPro still posted a net loss of $21 million in Q3, indicating significant obstacles in restoring profitability.
- Intensified Market Competition: As more action cameras from other suppliers enter the market and smartphone video capabilities improve, GoPro struggles with product differentiation, leading to continued erosion of market share and a bleak outlook for future growth.
See More
GoPro Launches New Video Series 'Off the Record'
- New Video Series Launch: GoPro and the Freeride World Tour have unveiled a new mini-series titled 'Off the Record', providing fans with behind-the-scenes access to the 2026 season, showcasing athletes' pre-run tension and emotional support within the team, thereby enhancing GoPro's brand influence in extreme sports.
- Exclusive Camera Partnership: As the official camera of the Freeride World Tour for over a decade, GoPro utilizes the HERO13 Black Ultra Wide Edition and GoPro MAX 2 360 cameras to elevate the viewing experience and engagement of the events, attracting more extreme sports enthusiasts to the brand.
- Athlete Perspective Experience: The series captures the athletes' preparation, pressure, and passion from their viewpoint, allowing viewers to gain insight into the authentic experience of freeride skiing, which strengthens the emotional connection between GoPro and consumers, enhancing brand loyalty.
- Regular Content Updates: New episodes are released weekly on the GoPro Snow YouTube channel, with the first two episodes focusing on the Baqueira Beret and Val Thorens events, continuously engaging viewers and driving GoPro's interaction and brand exposure on social media.
See More
GoPro Launches New Series 'Off the Record' for Freeride World Tour
- New Series Launch: GoPro partners with the Freeride World Tour to unveil a new mini-series titled 'Off the Record', which offers fans behind-the-scenes access to the 2026 season, showcasing athletes' pre-run tension and emotional support within teams, thereby strengthening the brand's connection with extreme sports enthusiasts.
- Exclusive Content Delivery: The series will be exclusively available on the GoPro Snow YouTube channel, with each episode highlighting the athletes' preparation, pressure, and passion, aiming to provide viewers with a unique insight into freeride skiing, thus enhancing GoPro's brand influence in the extreme sports sector.
- Athlete Spotlight: Featured athletes include Justine Dufour-Lapointe and Marcus Goguen, showcasing their efforts and challenges in pursuing a three-peat and maintaining championship status, emphasizing the personal stories and determination of these top competitors.
- Marketing Strategy: By releasing new episodes weekly, GoPro not only attracts more viewers to its YouTube channel but also engages with fans through social media platforms like Instagram, further enhancing brand visibility and driving product sales.
See More
GoPro Announces Q4 and Year-End 2025 Financial Results Release
- Earnings Release Schedule: GoPro will release its financial results for Q4 and the full year of 2025 after market close on March 5, 2026, which is expected to significantly impact investor sentiment.
- Management Conference Call: Following the earnings release, GoPro's management will host a conference call at 2:00 PM Pacific Time (5:00 PM Eastern Time) to discuss the financial results, enhancing transparency and investor confidence.
- Webcast Registration Link: Investors can register in advance for the webcast, with the link posted in the 'Events & Presentations' section of the company's Investor Relations website, facilitating global investor participation.
- Audio Replay Availability: An archived audio webcast will be accessible for at least 90 days post-meeting, ensuring that investors who cannot attend live can still access key information, thereby improving information accessibility.
See More
GoPro Recognized as One of America's Best Customer Service Honorees for 2026
- Customer Service Honor: GoPro has been recognized by USA Today as one of the honorees for America's Best Customer Service 2026, highlighting the company's ongoing commitment to serving its global community of creators and customers.
- Thorough Evaluation Process: The selection process began with over 21,000 U.S. companies, narrowing down to more than 7,100 brands for in-depth evaluation, incorporating feedback from over 32,000 consumers to ensure the credibility and representativeness of the rankings.
- Comprehensive Service Categories: Consumers assessed brands across seven key service categories, including friendliness, professional competence, availability, solution orientation, speed, transparency, and reliability, reflecting GoPro's overall performance in customer experience.
- Significant Team Contribution: Jeff Terrell, Senior Director of Customer Support at GoPro, stated that this recognition is a testament to the dedication of the support team and all employees, emphasizing the importance of customer feedback in driving innovation and service improvement.
See More
Supreme Court Delays Ruling on Trump's Tariffs, $150B Refunds at Stake
- Tariff Case Pending: The U.S. Supreme Court did not issue a ruling on Trump's global tariffs, with traders pricing in a 75% chance of a favorable outcome for Trump, leaving $150 billion in refunds at stake, which could significantly impact major companies' financials.
- Escalating Legal Challenges: Major firms, including Costco and Alcoa, have filed lawsuits against the tariffs seeking refunds and injunctions against future tariffs, reflecting corporate dissatisfaction and concerns over financial implications.
- Market Reaction Expectations: Crypto traders argue that striking down Trump's tariffs would provide multiple catalysts for Bitcoin and other risk assets, as market clarity improves and corporate cost pressures ease, potentially enhancing earnings outlooks.
- Power Test: This case represents a significant test of presidential powers and will impact the global economy, with any rollback of tariffs likely to be slow and complex rather than an immediate removal of all trade barriers.
See More
GoPro Reports 37% Revenue Decline in Q3 Amid Market Challenges
- Revenue Decline: GoPro reported $163 million in sales for Q3 2025, a 37% year-over-year decrease, reflecting pressures from market saturation and intensified competition, leading to ongoing revenue challenges for the company.
- Subscription Service Contraction: The subscription and service revenue fell 3% year-over-year to $27 million, indicating disappointing performance in what was once seen as a key growth driver, highlighting weak customer demand.
- Net Loss Situation: Despite achieving $12 million in operating cash flow, GoPro still posted a net loss of $21 million in Q3, indicating significant obstacles in restoring profitability.
- Intensified Market Competition: As more action cameras from other suppliers enter the market and smartphone video capabilities improve, GoPro struggles with product differentiation, leading to continued erosion of market share and a bleak outlook for future growth.
See More
