Businesses are finding a workaround for tariffs — and it's entirely legal
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 26 2025
0mins
Source: CNBC
First Sale Rule Utilization: Businesses are increasingly using the "first sale rule" to minimize tariffs by calculating customs duties based on the initial sale price of goods, rather than inflated prices from middlemen. This strategy has gained traction amid recent tariff increases.
Challenges and Benefits: While the first sale rule can lead to significant cost savings, it requires transparency and trust between importers and vendors, as obtaining the initial sale price can be difficult. Companies in high-value sectors, like luxury goods, are particularly benefiting from this approach.
Analyst Views on COOK
Wall Street analysts forecast COOK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for COOK is 1.69 USD with a low forecast of 1.00 USD and a high forecast of 3.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
5 Analyst Rating
1 Buy
4 Hold
0 Sell
Hold
Current: 1.140
Low
1.00
Averages
1.69
High
3.00
Current: 1.140
Low
1.00
Averages
1.69
High
3.00
About COOK
Traeger, Inc. designs, sources, sells, and supports wood pellet fueled barbecue grills and Flatrock flat top grills sold to retailers, distributors, and direct to consumers. The Company's integrated platform includes six types of products: wood pellet grills, gas griddles, grilling accessories, digital content, the Traeger app, and consumables. The Company offers eight primary grill lines: Woodridge Series, Timberline Series, Ironwood Series, Pro Series with WiFIRE, Pro Series without WiFIRE, Portable Series, Club Lineup, and Flatrock flat top grill. It offers a variety of Traeger-branded wood pellets, rubs and sauces. It offers a variety of grill accessories, tools to aid in meal prep, cooking, and cleanup, replacement parts, and apparel and merchandise. It produces a library of digital content including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques. The Traeger app is a mobile software application available on iOS or Android devices.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
