Busch Gardens Honors Military with Free Admission
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 28 2026
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Should l Buy PRKS?
Source: Newsfilter
- Military Appreciation Initiative: Busch Gardens is offering free admission to U.S. veterans and up to three guests during Military Appreciation Month, with registration open until May 10 and visits allowed until June 30, reflecting the company's gratitude for military service.
- Year-Round Discounts: Through the Waves of Honor program, active-duty military personnel and their families can enjoy one complimentary admission per year and a 50% discount on single-day tickets for up to six guests, enhancing the recreational experience for military families.
- Longstanding Support: Over 10 million military members and their families have benefited from free admission through Busch Gardens' initiatives, showcasing the company's commitment to supporting veterans and fostering community engagement.
- New Annual Pass Option: The introduction of the Military Silver Annual Pass allows military families unlimited access and various perks, encouraging repeat visits and further enriching their overall experience at the parks.
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Analyst Views on PRKS
Wall Street analysts forecast PRKS stock price to rise
9 Analyst Rating
3 Buy
5 Hold
1 Sell
Hold
Current: 34.920
Low
28.00
Averages
44.01
High
62.00
Current: 34.920
Low
28.00
Averages
44.01
High
62.00
About PRKS
United Parks & Resorts Inc. is a theme park and entertainment company. The Company owns or licenses a portfolio of recognized brands, including SeaWorld, Busch Gardens, Aquatica, Discovery Cove, and Sesame Place. The Company has developed a portfolio of approximately 13 differentiated theme parks that are grouped in markets across the United States and the United Arab Emirates. Many of its theme parks showcase the Company's zoological collection and feature a diverse array of both thrill and family-friendly rides, educational presentations, shows and/or other attractions with demographic appeal. SeaWorld owns and operates sea theme parks, including SeaWorld San Diego, SeaWorld Orlando, and SeaWorld San Antonio. The Company owns and operates Busch Gardens theme parks, including Busch Gardens Tampa Bay and Busch Gardens Williamsburg. SeaWorld Theme Parks owns and operates the separately gated Aquatica-branded theme parks such as Aquatica Orlando and Aquatica San Antonio.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
United Parks & Resorts Reports Disappointing Q1 Results Amid Attendance Decline
- Visitor Decline: United Parks & Resorts experienced a year-on-year drop of 180,000 visitors in Q1, with CEO Marc Swanson noting that approximately 140,000 guests were lost due to adverse weather and around 80,000 due to declines in international tourism, significantly impacting revenue and market performance.
- Financial Performance Miss: The company reported Q1 revenue of $278.3 million, falling short of analyst expectations of $278.8 million, representing a 3% year-on-year decline, while adjusted EPS of -$0.42 was significantly below the anticipated -$0.20, highlighting substantial challenges in cost management and market execution.
- Operating Margin Decline: The operating margin for Q1 plummeted to -3.1%, down from 5.9% in the same quarter last year, reflecting difficulties in managing cost pressures and non-cash charges, which further exacerbated investor concerns regarding future profitability.
- Cautious Future Outlook: While management remains optimistic about new attractions and improved marketing efforts, analysts express skepticism about the company's ability to achieve EBITDA growth in upcoming quarters, particularly given the current economic uncertainties, necessitating close monitoring of upcoming events and marketing strategies' effectiveness.
See More
Busch Gardens Launches Exciting Summer Events and Deals
- Rich Summer Activities: Busch Gardens Tampa Bay and Williamsburg unveil a variety of summer events, including new drone shows and animal habitats, which are designed to attract family visitors and enhance park appeal and customer satisfaction.
- Significant Ticket Discounts: During the Memorial Day Sale, discounts of up to 55% on tickets, Fun Cards, and Annual Passes are expected to stimulate visitor spending and significantly boost park attendance and revenue.
- Military Appreciation Events: The Memorial Day weekend will feature military appreciation activities with special offers and entertainment, aimed at attracting veterans and active-duty military families, thereby enhancing the park's social responsibility and brand image.
- Enhanced Annual Pass Value: Annual Passes and Memberships offer unlimited visits and exclusive discounts, which are likely to attract more loyal customers and increase long-term revenue.
See More
Busch Gardens Launches Exciting Summer Events and Deals
- Rich Summer Activities: Busch Gardens Tampa Bay and Williamsburg have launched summer events featuring immersive entertainment, drone shows, and seasonal festivals, significantly enhancing park appeal and customer satisfaction for family visitors.
- Memorial Day Discounts: During the Memorial Day Sale, discounts of up to 55% on tickets, Fun Cards, and Annual Passes not only provide affordable options for guests but also have the potential to significantly boost park attendance and revenue.
- Military Appreciation Events: The Tampa Bay park hosts Military Appreciation Weekend during Memorial Day, offering special entertainment and discounts aimed at active-duty service members and veterans, enhancing the park's social responsibility and brand image.
- Food and Music Festival: The Williamsburg park's Food & Wine Festival runs through June 21, featuring over 135 international flavors and live music performances, which is expected to attract more food enthusiasts and music fans, further elevating the park's visibility and customer engagement.
See More
SeaWorld Surpasses 43,000 Animal Rescues, Highlighting Conservation Efforts
- Rescue Milestone: SeaWorld has surpassed the significant milestone of rescuing over 43,000 injured, sick, and orphaned animals, underscoring its ongoing commitment to wildlife conservation, particularly highlighted by the rescue of an orphaned California sea lion pup, showcasing its leadership in animal rescue efforts.
- Rescue Center Capacity: SeaWorld Orlando operates the largest manatee rescue facility in the U.S., capable of caring for up to 60 manatees simultaneously, having successfully rescued 21 manatees and a dolphin in early 2026, further solidifying its critical role in marine animal rescue.
- Community Collaboration: SeaWorld collaborates with various agencies, including NOAA and USFWS, to ensure the effectiveness and compliance of its rescue operations, emphasizing the importance of protecting endangered species through coordinated efforts.
- Long-Term Care Commitment: For animals that cannot be returned to their natural habitats, SeaWorld provides long-term care, ensuring these animals are well cared for within the parks while also offering educational opportunities for visitors to raise awareness about marine conservation.
See More
United Parks & Resorts Reports Q1 2026 Financial Results with Attendance Decline
- Attendance Decline: In Q1 2026, United Parks hosted approximately 3.2 million guests, a decrease of 171,000 compared to the previous year, primarily due to adverse weather and a decline in international visitors, which pressured the company's revenue.
- Poor Financial Performance: The total revenue for the first quarter was $278.3 million, down 3% from the same period in 2025, with a net loss of $34.1 million, reflecting the company's vulnerability in facing external challenges and impacting investor confidence.
- Share Repurchase Program: The company repurchased approximately 2.6 million shares for nearly $93 million in Q1, indicating management's confidence in the company's value, despite financial challenges, and commitment to returning capital to shareholders.
- Positive Future Outlook: Despite the difficulties in Q1, management remains optimistic about 2026, anticipating that new attractions and enhanced marketing strategies will drive attendance and revenue growth, demonstrating the company's confidence in future development.
See More
SeaWorld Entertainment to Announce Q1 Earnings on May 11
- Earnings Announcement: SeaWorld Entertainment is set to release its Q1 2023 earnings report on May 11 before the market opens, with a consensus EPS estimate of -$0.20, reflecting a 31% year-over-year decline.
- Revenue Expectations: Analysts forecast SeaWorld's Q1 revenue at $279.08 million, indicating a 2.7% year-over-year decrease, which suggests challenges in revenue growth for the company.
- Historical Performance Review: Over the past year, SeaWorld has only beaten EPS estimates 25% of the time and revenue estimates 50% of the time, indicating significant volatility in its performance.
- Estimate Revision Trends: In the last three months, EPS estimates have seen two upward revisions and one downward revision, while revenue estimates have experienced two upward revisions and three downward revisions, highlighting market uncertainty regarding the company's future performance.
See More
United Parks & Resorts Reports Disappointing Q1 Results Amid Attendance Decline
- Visitor Decline: United Parks & Resorts experienced a year-on-year drop of 180,000 visitors in Q1, with CEO Marc Swanson noting that approximately 140,000 guests were lost due to adverse weather and around 80,000 due to declines in international tourism, significantly impacting revenue and market performance.
- Financial Performance Miss: The company reported Q1 revenue of $278.3 million, falling short of analyst expectations of $278.8 million, representing a 3% year-on-year decline, while adjusted EPS of -$0.42 was significantly below the anticipated -$0.20, highlighting substantial challenges in cost management and market execution.
- Operating Margin Decline: The operating margin for Q1 plummeted to -3.1%, down from 5.9% in the same quarter last year, reflecting difficulties in managing cost pressures and non-cash charges, which further exacerbated investor concerns regarding future profitability.
- Cautious Future Outlook: While management remains optimistic about new attractions and improved marketing efforts, analysts express skepticism about the company's ability to achieve EBITDA growth in upcoming quarters, particularly given the current economic uncertainties, necessitating close monitoring of upcoming events and marketing strategies' effectiveness.
See More
Busch Gardens Launches Exciting Summer Events and Deals
- Rich Summer Activities: Busch Gardens Tampa Bay and Williamsburg unveil a variety of summer events, including new drone shows and animal habitats, which are designed to attract family visitors and enhance park appeal and customer satisfaction.
- Significant Ticket Discounts: During the Memorial Day Sale, discounts of up to 55% on tickets, Fun Cards, and Annual Passes are expected to stimulate visitor spending and significantly boost park attendance and revenue.
- Military Appreciation Events: The Memorial Day weekend will feature military appreciation activities with special offers and entertainment, aimed at attracting veterans and active-duty military families, thereby enhancing the park's social responsibility and brand image.
- Enhanced Annual Pass Value: Annual Passes and Memberships offer unlimited visits and exclusive discounts, which are likely to attract more loyal customers and increase long-term revenue.
See More
Busch Gardens Launches Exciting Summer Events and Deals
- Rich Summer Activities: Busch Gardens Tampa Bay and Williamsburg have launched summer events featuring immersive entertainment, drone shows, and seasonal festivals, significantly enhancing park appeal and customer satisfaction for family visitors.
- Memorial Day Discounts: During the Memorial Day Sale, discounts of up to 55% on tickets, Fun Cards, and Annual Passes not only provide affordable options for guests but also have the potential to significantly boost park attendance and revenue.
- Military Appreciation Events: The Tampa Bay park hosts Military Appreciation Weekend during Memorial Day, offering special entertainment and discounts aimed at active-duty service members and veterans, enhancing the park's social responsibility and brand image.
- Food and Music Festival: The Williamsburg park's Food & Wine Festival runs through June 21, featuring over 135 international flavors and live music performances, which is expected to attract more food enthusiasts and music fans, further elevating the park's visibility and customer engagement.
See More
SeaWorld Surpasses 43,000 Animal Rescues, Highlighting Conservation Efforts
- Rescue Milestone: SeaWorld has surpassed the significant milestone of rescuing over 43,000 injured, sick, and orphaned animals, underscoring its ongoing commitment to wildlife conservation, particularly highlighted by the rescue of an orphaned California sea lion pup, showcasing its leadership in animal rescue efforts.
- Rescue Center Capacity: SeaWorld Orlando operates the largest manatee rescue facility in the U.S., capable of caring for up to 60 manatees simultaneously, having successfully rescued 21 manatees and a dolphin in early 2026, further solidifying its critical role in marine animal rescue.
- Community Collaboration: SeaWorld collaborates with various agencies, including NOAA and USFWS, to ensure the effectiveness and compliance of its rescue operations, emphasizing the importance of protecting endangered species through coordinated efforts.
- Long-Term Care Commitment: For animals that cannot be returned to their natural habitats, SeaWorld provides long-term care, ensuring these animals are well cared for within the parks while also offering educational opportunities for visitors to raise awareness about marine conservation.
See More
United Parks & Resorts Reports Q1 2026 Financial Results with Attendance Decline
- Attendance Decline: In Q1 2026, United Parks hosted approximately 3.2 million guests, a decrease of 171,000 compared to the previous year, primarily due to adverse weather and a decline in international visitors, which pressured the company's revenue.
- Poor Financial Performance: The total revenue for the first quarter was $278.3 million, down 3% from the same period in 2025, with a net loss of $34.1 million, reflecting the company's vulnerability in facing external challenges and impacting investor confidence.
- Share Repurchase Program: The company repurchased approximately 2.6 million shares for nearly $93 million in Q1, indicating management's confidence in the company's value, despite financial challenges, and commitment to returning capital to shareholders.
- Positive Future Outlook: Despite the difficulties in Q1, management remains optimistic about 2026, anticipating that new attractions and enhanced marketing strategies will drive attendance and revenue growth, demonstrating the company's confidence in future development.
See More
SeaWorld Entertainment to Announce Q1 Earnings on May 11
- Earnings Announcement: SeaWorld Entertainment is set to release its Q1 2023 earnings report on May 11 before the market opens, with a consensus EPS estimate of -$0.20, reflecting a 31% year-over-year decline.
- Revenue Expectations: Analysts forecast SeaWorld's Q1 revenue at $279.08 million, indicating a 2.7% year-over-year decrease, which suggests challenges in revenue growth for the company.
- Historical Performance Review: Over the past year, SeaWorld has only beaten EPS estimates 25% of the time and revenue estimates 50% of the time, indicating significant volatility in its performance.
- Estimate Revision Trends: In the last three months, EPS estimates have seen two upward revisions and one downward revision, while revenue estimates have experienced two upward revisions and three downward revisions, highlighting market uncertainty regarding the company's future performance.
See More
