Breakingviews - Big Booze can sweat off its multi-year hangover

Current Challenges in the Spirits Industry: The global spirits industry is facing significant challenges, including reduced consumer spending on premium drinks due to a cost-of-living crisis and adverse effects from trade wars and tariffs, leading to a decline in stock prices for major brands.

Long-Term Resilience of Spirits Brands: Despite current setbacks, the "Lindy effect" suggests that established spirits companies with long histories are likely to endure, as they have previously weathered various economic crises and possess competitive advantages such as brand loyalty and distribution control.