Breakingviews - Big Booze can sweat off its multi-year hangover
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 10 2025
0mins
Source: Reuters
Current Challenges in the Spirits Industry: The global spirits industry is facing significant challenges, including reduced consumer spending on premium drinks due to a cost-of-living crisis and adverse effects from trade wars and tariffs, leading to a decline in stock prices for major brands.
Long-Term Resilience of Spirits Brands: Despite current setbacks, the "Lindy effect" suggests that established spirits companies with long histories are likely to endure, as they have previously weathered various economic crises and possess competitive advantages such as brand loyalty and distribution control.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.








