Braze Unveils ChatGPT SDK, Enhancing AI-Driven Personalization
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
0mins
Source: Yahoo Finance
- Technological Innovation: At the Needham conference, Braze showcased its ChatGPT SDK, developed in just two weeks, indicating the company's potential in customer-brand engagement platforms, which may drive future market demand.
- Data Processing Capability: Braze's SDK can handle 'trillions of data points and billions of messages,' enhancing customer engagement through real-time data processing, thereby strengthening the connection between brands and consumers and solidifying its market position.
- New Product Launch: The acquired Decision Studio is described as a 'reinforcement learning engine' priced between $250,000 and $300,000 per use case, aimed at optimizing business outcomes and showcasing Braze's strategic positioning in AI-driven business transformation.
- Market Positioning: The CFO noted that approximately 80% of Braze's business is not reliant on retail and e-commerce, emphasizing its diversification strategy to address the increasingly complex customer journey through direct-to-consumer engagement and rich first-party data.
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Analyst Views on BRZE
Wall Street analysts forecast BRZE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BRZE is 45.00 USD with a low forecast of 38.00 USD and a high forecast of 53.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
16 Analyst Rating
16 Buy
0 Hold
0 Sell
Strong Buy
Current: 23.770
Low
38.00
Averages
45.00
High
53.00
Current: 23.770
Low
38.00
Averages
45.00
High
53.00
About BRZE
Braze, Inc. provides a customer engagement platform that enables brands to be engaging. The Company’s platform allows any marketer to collect and take action on any amount of data from any source, so they can engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to artificial intelligence (Al)-powered experimentation and optimization, its platform enables companies to build and maintain engaging relationships with their customers. The Company’s platform produces data that informs decisions and actions across customer engagement strategies. It supports interactions across both in-product and out-of-product messaging channels. Braze Cloud Data Ingestion allows its customers to set up a direct connection between their data warehouses or platforms and Braze to automatically sync relevant data. The Company’s portfolio also includes OfferFit, an AI decisioning company.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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