Booking Holdings Announces First-Ever 25-for-1 Stock Split
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy BKNG?
Source: Fool
- Stock Split Announcement: Booking Holdings has announced a 25-for-1 stock split, set to take effect after market close on April 2, 2026, aimed at lowering the share price to attract more investors and enhance market liquidity.
- Strong Financial Performance: The company reported fourth-quarter revenue of $6.3 billion, a 16% year-over-year increase, with earnings per share of $44.22, up 38%, reflecting a robust business foundation and profitability despite concerns over future growth forecasts.
- Significant Cash Flow Growth: Operating cash flow and free cash flow surged by 107% and 120%, reaching $1.5 billion and $1.4 billion respectively, indicating substantial improvements in financial management and profitability, supporting future dividend increases.
- Market Reaction and Investor Sentiment: Although the stock fell 6.23% following the earnings report, the anticipation of the stock split keeps market sentiment optimistic, with historical data showing an average 25% price increase post-split, potentially attracting more investor interest in the stock.
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Analyst Views on BKNG
Wall Street analysts forecast BKNG stock price to rise
25 Analyst Rating
18 Buy
7 Hold
0 Sell
Moderate Buy
Current: 4269.990
Low
5407
Averages
6153
High
6850
Current: 4269.990
Low
5407
Averages
6153
High
6850
About BKNG
Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.0 million properties in over 220 countries and territories and in over 40 languages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Booking Holdings Shares Fall 8.1% Following Q4 Results as Several Brokerages Lower Price Targets
- Stock Performance: Booking Holdings shares fell by 8.1% following the release of their Q4 results.
- Analyst Reactions: Multiple brokerages have adjusted their price targets for the company in response to the earnings report.
See More
Booking Holdings Q4 Earnings Preview
- Earnings Release Announcement: Booking Holdings is set to release its Q4 earnings on February 18, with analysts projecting earnings per share of $48.67, a 25.5% increase from $41.55 a year ago, indicating sustained improvement in profitability.
- Revenue Growth Expectations: The quarterly revenue is expected to reach $6.13 billion, up 12.1% from $5.47 billion in the previous year, reflecting a recovery in travel demand and an increase in the company's market share.
- Executive Appointment: On February 3, Booking Holdings appointed Peer Bueller as CEO of KAYAK, a move that could drive strategic transformation and enhance KAYAK's competitiveness in the online travel market.
- Stock Price Fluctuation: As of Tuesday, Booking Holdings shares slipped 0.01% to close at $4,140.15, indicating cautious investor sentiment ahead of the earnings report despite overall positive market conditions.
See More
Booking Holdings Approves 25-for-1 Stock Split
- Stock Split Announcement: Booking Holdings' board approved a 25-for-1 stock split effective April 2, with shares trading on a post-split basis starting April 6, which is expected to attract more retail investors and enhance liquidity.
- Earnings Beat Expectations: The company's fourth-quarter revenue rose 16% to $6.3 billion, exceeding Wall Street's estimate of $6.13 billion, indicating strong market demand and growth potential, which is likely to bolster investor confidence further.
- AI Technology Investment: CEO Glenn Fogel stated that Booking Holdings plans to reinvest approximately $700 million in 2026 into generative AI and advertising, aiming to enhance user experience and personalization, thereby driving future revenue growth.
- Surge in Retail Sentiment: According to Stocktwits data, retail sentiment for Booking Holdings jumped from 'bullish' to 'extremely bullish', with message volumes increasing by 530%, reflecting strong investor optimism about the company's future performance.
See More
Booking Holdings Announces First-Ever 25-for-1 Stock Split
- Stock Split Announcement: Booking Holdings has announced a 25-for-1 stock split, set to take effect after market close on April 2, 2026, aimed at lowering the share price to attract more investors and enhance market liquidity.
- Strong Financial Performance: The company reported fourth-quarter revenue of $6.3 billion, a 16% year-over-year increase, with earnings per share of $44.22, up 38%, reflecting a robust business foundation and profitability despite concerns over future growth forecasts.
- Significant Cash Flow Growth: Operating cash flow and free cash flow surged by 107% and 120%, reaching $1.5 billion and $1.4 billion respectively, indicating substantial improvements in financial management and profitability, supporting future dividend increases.
- Market Reaction and Investor Sentiment: Although the stock fell 6.23% following the earnings report, the anticipation of the stock split keeps market sentiment optimistic, with historical data showing an average 25% price increase post-split, potentially attracting more investor interest in the stock.
See More
US Stock Market Under Pressure Amid AI Outlook Concerns
- Market Weakness: The S&P 500 index fell by 0.26%, the Dow Jones Industrial Average by 0.28%, and the Nasdaq 100 by 0.34%, reflecting market concerns over the outlook for artificial intelligence, particularly with poor performances from chipmakers and AI infrastructure stocks.
- Mixed Economic Data: Initial jobless claims in the US fell by 23,000 to 206,000, marking a 5-week low and indicating a strong labor market; however, the December trade deficit widened to $70.3 billion, exceeding expectations and suggesting challenges in economic recovery.
- Earnings Season Nearing End: Over 75% of S&P 500 companies have reported earnings, with 75% exceeding expectations, and Q4 earnings growth is projected at 8.4%, marking the tenth consecutive quarter of year-over-year growth, demonstrating resilience in corporate earnings.
- Geopolitical Risks Intensify: WTI crude oil prices rose over 2% to a three-week high due to military buildup in the Middle East, potentially increasing inflationary pressures, which could affect market sentiment and investor confidence.
See More
US Stocks Decline Amid AI Outlook Concerns
- Market Decline: The S&P 500 Index fell by 0.44%, the Dow Jones by 0.57%, and the Nasdaq 100 by 0.66%, reflecting market concerns over the outlook for artificial intelligence, particularly impacting chipmakers and AI infrastructure stocks.
- Mixed Economic Data: Weekly initial jobless claims dropped to 206,000, a five-week low, indicating a strong labor market; however, the December trade deficit widened to $70.3 billion, exceeding expectations, suggesting economic pressures that could affect market confidence.
- Earnings Season Nearing End: Over 75% of S&P 500 companies have reported earnings, with 75% exceeding expectations, and Q4 earnings growth projected at 8.4%, providing some support for the market, although overall sentiment remains cautious.
- Geopolitical Risks Intensify: WTI crude oil prices rose over 1% to a three-week high due to U.S. military buildup in the Middle East, heightening inflation concerns and potentially increasing expectations for Fed rate hikes.
See More
Booking Holdings Shares Fall 8.1% Following Q4 Results as Several Brokerages Lower Price Targets
- Stock Performance: Booking Holdings shares fell by 8.1% following the release of their Q4 results.
- Analyst Reactions: Multiple brokerages have adjusted their price targets for the company in response to the earnings report.
See More
Booking Holdings Q4 Earnings Preview
- Earnings Release Announcement: Booking Holdings is set to release its Q4 earnings on February 18, with analysts projecting earnings per share of $48.67, a 25.5% increase from $41.55 a year ago, indicating sustained improvement in profitability.
- Revenue Growth Expectations: The quarterly revenue is expected to reach $6.13 billion, up 12.1% from $5.47 billion in the previous year, reflecting a recovery in travel demand and an increase in the company's market share.
- Executive Appointment: On February 3, Booking Holdings appointed Peer Bueller as CEO of KAYAK, a move that could drive strategic transformation and enhance KAYAK's competitiveness in the online travel market.
- Stock Price Fluctuation: As of Tuesday, Booking Holdings shares slipped 0.01% to close at $4,140.15, indicating cautious investor sentiment ahead of the earnings report despite overall positive market conditions.
See More
Booking Holdings Approves 25-for-1 Stock Split
- Stock Split Announcement: Booking Holdings' board approved a 25-for-1 stock split effective April 2, with shares trading on a post-split basis starting April 6, which is expected to attract more retail investors and enhance liquidity.
- Earnings Beat Expectations: The company's fourth-quarter revenue rose 16% to $6.3 billion, exceeding Wall Street's estimate of $6.13 billion, indicating strong market demand and growth potential, which is likely to bolster investor confidence further.
- AI Technology Investment: CEO Glenn Fogel stated that Booking Holdings plans to reinvest approximately $700 million in 2026 into generative AI and advertising, aiming to enhance user experience and personalization, thereby driving future revenue growth.
- Surge in Retail Sentiment: According to Stocktwits data, retail sentiment for Booking Holdings jumped from 'bullish' to 'extremely bullish', with message volumes increasing by 530%, reflecting strong investor optimism about the company's future performance.
See More
Booking Holdings Announces First-Ever 25-for-1 Stock Split
- Stock Split Announcement: Booking Holdings has announced a 25-for-1 stock split, set to take effect after market close on April 2, 2026, aimed at lowering the share price to attract more investors and enhance market liquidity.
- Strong Financial Performance: The company reported fourth-quarter revenue of $6.3 billion, a 16% year-over-year increase, with earnings per share of $44.22, up 38%, reflecting a robust business foundation and profitability despite concerns over future growth forecasts.
- Significant Cash Flow Growth: Operating cash flow and free cash flow surged by 107% and 120%, reaching $1.5 billion and $1.4 billion respectively, indicating substantial improvements in financial management and profitability, supporting future dividend increases.
- Market Reaction and Investor Sentiment: Although the stock fell 6.23% following the earnings report, the anticipation of the stock split keeps market sentiment optimistic, with historical data showing an average 25% price increase post-split, potentially attracting more investor interest in the stock.
See More
US Stock Market Under Pressure Amid AI Outlook Concerns
- Market Weakness: The S&P 500 index fell by 0.26%, the Dow Jones Industrial Average by 0.28%, and the Nasdaq 100 by 0.34%, reflecting market concerns over the outlook for artificial intelligence, particularly with poor performances from chipmakers and AI infrastructure stocks.
- Mixed Economic Data: Initial jobless claims in the US fell by 23,000 to 206,000, marking a 5-week low and indicating a strong labor market; however, the December trade deficit widened to $70.3 billion, exceeding expectations and suggesting challenges in economic recovery.
- Earnings Season Nearing End: Over 75% of S&P 500 companies have reported earnings, with 75% exceeding expectations, and Q4 earnings growth is projected at 8.4%, marking the tenth consecutive quarter of year-over-year growth, demonstrating resilience in corporate earnings.
- Geopolitical Risks Intensify: WTI crude oil prices rose over 2% to a three-week high due to military buildup in the Middle East, potentially increasing inflationary pressures, which could affect market sentiment and investor confidence.
See More
US Stocks Decline Amid AI Outlook Concerns
- Market Decline: The S&P 500 Index fell by 0.44%, the Dow Jones by 0.57%, and the Nasdaq 100 by 0.66%, reflecting market concerns over the outlook for artificial intelligence, particularly impacting chipmakers and AI infrastructure stocks.
- Mixed Economic Data: Weekly initial jobless claims dropped to 206,000, a five-week low, indicating a strong labor market; however, the December trade deficit widened to $70.3 billion, exceeding expectations, suggesting economic pressures that could affect market confidence.
- Earnings Season Nearing End: Over 75% of S&P 500 companies have reported earnings, with 75% exceeding expectations, and Q4 earnings growth projected at 8.4%, providing some support for the market, although overall sentiment remains cautious.
- Geopolitical Risks Intensify: WTI crude oil prices rose over 1% to a three-week high due to U.S. military buildup in the Middle East, heightening inflation concerns and potentially increasing expectations for Fed rate hikes.
See More
