BODi Shakeology to Launch at The Vitamin Shoppe Nationwide This Year

BODi announced that its premium protein and superfood nutrition solution, Shakeology, will launch in The Vitamin Shoppe nationwide later this year. The launch into The Vitamin Shoppe, which has over 640 locations, builds on Shakeology's entry into retail, with the product launching soon in more than 80 Sprouts Farmers Market locations across the U.S., the company said. Through this retail partnership, Shakeology will be available at The Vitamin Shoppe locations across the U.S. in a convenient seven-serving bag format, priced at $34.99. The initial launch will include four flagship flavors: Chocolate Whey, Vanilla Whey, Chocolate Vegan, and Vanilla Vegan. "Shakeology has been a trusted nutrition solution for millions of people for almost two decades," said Carl Daikeler, co-founder and CEO of BODi. "Expanding into The Vitamin Shoppe allows us to reach an even broader audience at a time when more consumers are becoming more proactive about their health and longevity by prioritizing high-quality nutrition. This is another important step in our goal to make Shakeology more accessible to more people."