BJ's Launches Biscoff®Pizookie® Dessert
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy BJRI?
Source: PRnewswire
- New Product Launch: BJ's Restaurants introduces the Biscoff®Pizookie®, a dessert that combines the globally popular Biscoff® cookie with BJ's iconic Pizookie®, capturing consumer attention through innovative pairing.
- Market Trend: BJ's CMO Heidi Rogers noted that Biscoff® has emerged as a cultural favorite, and by leveraging social listening, BJ's aims to enhance dessert experiences while maintaining brand relevance in the market.
- Celebration Opportunities: The Biscoff®Pizookie® is designed for various celebratory occasions, such as graduations and Mother's Day, providing a unique dessert experience that enhances customer loyalty and market share for the brand.
- Brand Collaboration: Maxime Krug, Marketing & Category Director at Biscoff®, emphasized that the unique flavor of Biscoff® continues to grow in the U.S. market, and BJ's new offering will further meet consumer demands and elevate brand image.
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Analyst Views on BJRI
Wall Street analysts forecast BJRI stock price to rise
8 Analyst Rating
3 Buy
4 Hold
1 Sell
Hold
Current: 38.310
Low
38.00
Averages
42.97
High
50.00
Current: 38.310
Low
38.00
Averages
42.97
High
50.00
About BJRI
BJ's Restaurants, Inc. is a full-service restaurant brand. The Company’s restaurants feature a menu with approximately 100 menu items designed to offer various items, including slow roasted entrees, such as prime rib, EnLIGHTened Entrees, such as its Cherry Chipotle Glazed Salmon, its original signature deep-dish pizza, and the Pizookie dessert. It also offers its craft beers, which are produced at four in-house brewing facilities, two standalone brewpubs and by independent third-party brewers using its proprietary recipes. It is a national restaurant chain, which owns and operates approximately 218 restaurants located in 31 states, including Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Washington and Wisconsin.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
BJ's Launches Biscoff®Pizookie® Dessert
- New Product Launch: BJ's Restaurants introduces the Biscoff®Pizookie®, a dessert that combines the globally popular Biscoff® cookie with BJ's iconic Pizookie®, capturing consumer attention through innovative pairing.
- Market Trend: BJ's CMO Heidi Rogers noted that Biscoff® has emerged as a cultural favorite, and by leveraging social listening, BJ's aims to enhance dessert experiences while maintaining brand relevance in the market.
- Celebration Opportunities: The Biscoff®Pizookie® is designed for various celebratory occasions, such as graduations and Mother's Day, providing a unique dessert experience that enhances customer loyalty and market share for the brand.
- Brand Collaboration: Maxime Krug, Marketing & Category Director at Biscoff®, emphasized that the unique flavor of Biscoff® continues to grow in the U.S. market, and BJ's new offering will further meet consumer demands and elevate brand image.
See More
BJ's Launches Limited Edition Sweet Heat Pepperoni Pizookie®
- Innovative Dessert Launch: BJ's Restaurant introduces the limited edition Sweet Heat Pepperoni Pizookie® on April Fool's Day, featuring a classic chocolate chunk cookie base, rich vanilla bean ice cream, and crispy pepperoni for just $4.01, showcasing the brand's bold innovation spirit.
- Positive Market Response: Following the success of the Pizickle and Fryckle Pizookie®, BJ's decided to launch this new dessert, indicating strong customer enthusiasm for new flavors and further solidifying the brand's position in the dessert market.
- Strategic Brand Positioning: CMO Heidi Rogers stated that this dessert not only reflects creativity but also serves as a way for the brand to engage with customers, aiming to attract more young consumers through unique flavor combinations.
- Limited-Time Promotion Strategy: The dessert is available only on April 1, emphasizing its uniqueness and scarcity, designed to enhance customer purchase desire and brand loyalty through a limited-time offer.
See More
BJ's Launches Limited Edition Sweet Heat Pepperoni Pizookie®
- Limited-Time Innovation: BJ's Restaurant is launching the Sweet Heat Pepperoni Pizookie® on April Fool's Day, featuring a classic warm chocolate chunk cookie base topped with rich vanilla bean ice cream and crispy pepperoni for just $4.01, designed to intrigue and delight customers.
- Brand Strategy Upgrade: CMO Heidi Rogers states that this dessert is one of the brand's most creative offerings, aiming to enhance brand image and attract younger consumers by merging classic desserts with new flavors.
- Positive Market Response: Previous Pizickle and Fryckle Pizookie® launches received enthusiastic customer feedback, showcasing the brand's success in innovation and further solidifying its leadership in the casual dining market.
- Limited Sales Strategy: This product is available only on April 1, emphasizing its uniqueness and scarcity, aimed at stimulating customer demand through a limited-time promotion strategy to boost restaurant traffic and sales.
See More
BJ's Launches Limited-Time Monster Pizookie®
- New Product Launch: BJ's Restaurant & Brewhouse has officially introduced the limited-time Monster Pizookie® on March 12, 2026, featuring a chocolate chunk cookie base topped with rich vanilla bean ice cream and Oreo® crumbles, aimed at capturing customer attention and enhancing the dining experience.
- Sharing Experience: The Monster Pizookie® is available not only in individual sizes but also as a shareable Pizookie® Platter, which includes four freshly baked cookie bases and eight scoops of vanilla bean ice cream, designed to enhance the fun and interaction of social gatherings.
- Market Response: Inspired by California's iconic Cookie Monster ice cream, BJ's CMO noted that the introduction of the larger Monster Pizookie® was a natural response to the viral popularity of the Pizookie® Platter on social media, aligning with customer demand for shareable experiences.
- Brand Positioning: Since its founding in 1978, BJ's Restaurants, Inc. has operated over 200 restaurants across 31 states, focusing on high-quality ingredients and unique dining experiences, thereby solidifying its leadership position in the casual dining market.
See More
BJ's Restaurants Reports Strong Q4 2025 Earnings Growth and Strategic Outlook
- Sales and Traffic Growth: BJ's Restaurants achieved its sixth consecutive quarter of sales and traffic growth in Q4 2025, with same-store sales up 2.6% and traffic increasing by 4.5%, demonstrating the company's success in attracting younger customers, particularly through the Pizookie Meal Deal and late-night occasions.
- Strong Financial Performance: Total revenue for Q4 reached $355.4 million, a 3.2% increase year-over-year, with a restaurant-level operating profit margin of 16.1%, and net income rising from a loss of $5.3 million last year to $12.6 million, reflecting a significant improvement in profitability.
- Strategic Investment and Expansion Plans: The company plans to open up to two new restaurants in the second half of 2026 to pilot a refreshed prototype, with guidance for 2026 indicating comparable restaurant sales growth of 1% to 3%, while continuing social media-driven marketing to enhance brand visibility.
- Operational Efficiency Improvements: BJ's completed 19 remodels in 2025 and rolled out an AI-based labor management model to 30% of its system, aimed at enhancing operational efficiency and profit margins while addressing future inflationary pressures.
See More
BJ's Restaurants Q4 Earnings Beat Expectations
- Earnings Performance: BJ's Restaurants reported a Q4 non-GAAP EPS of $0.66, beating expectations by $0.04, indicating a sustained improvement in profitability that boosts investor confidence.
- Stable Revenue Growth: The company achieved Q4 revenue of $355.4 million, reflecting a 3.2% year-over-year increase and surpassing market expectations by $1.6 million, demonstrating strong sales momentum in a competitive dining market.
- Optimistic Future Outlook: Management anticipates comparable restaurant sales growth of 1% to 3% for fiscal 2026, with restaurant-level operating profit projected between $221 million and $233 million, showcasing confidence in future growth.
- Capital Expenditure Plans: BJ's plans to invest $85 million to $95 million in capital expenditures for fiscal 2026 and may repurchase up to $50 million in shares depending on market conditions, aiming to enhance shareholder returns and support long-term development.
See More
BJ's Launches Biscoff®Pizookie® Dessert
- New Product Launch: BJ's Restaurants introduces the Biscoff®Pizookie®, a dessert that combines the globally popular Biscoff® cookie with BJ's iconic Pizookie®, capturing consumer attention through innovative pairing.
- Market Trend: BJ's CMO Heidi Rogers noted that Biscoff® has emerged as a cultural favorite, and by leveraging social listening, BJ's aims to enhance dessert experiences while maintaining brand relevance in the market.
- Celebration Opportunities: The Biscoff®Pizookie® is designed for various celebratory occasions, such as graduations and Mother's Day, providing a unique dessert experience that enhances customer loyalty and market share for the brand.
- Brand Collaboration: Maxime Krug, Marketing & Category Director at Biscoff®, emphasized that the unique flavor of Biscoff® continues to grow in the U.S. market, and BJ's new offering will further meet consumer demands and elevate brand image.
See More
BJ's Launches Limited Edition Sweet Heat Pepperoni Pizookie®
- Innovative Dessert Launch: BJ's Restaurant introduces the limited edition Sweet Heat Pepperoni Pizookie® on April Fool's Day, featuring a classic chocolate chunk cookie base, rich vanilla bean ice cream, and crispy pepperoni for just $4.01, showcasing the brand's bold innovation spirit.
- Positive Market Response: Following the success of the Pizickle and Fryckle Pizookie®, BJ's decided to launch this new dessert, indicating strong customer enthusiasm for new flavors and further solidifying the brand's position in the dessert market.
- Strategic Brand Positioning: CMO Heidi Rogers stated that this dessert not only reflects creativity but also serves as a way for the brand to engage with customers, aiming to attract more young consumers through unique flavor combinations.
- Limited-Time Promotion Strategy: The dessert is available only on April 1, emphasizing its uniqueness and scarcity, designed to enhance customer purchase desire and brand loyalty through a limited-time offer.
See More
BJ's Launches Limited Edition Sweet Heat Pepperoni Pizookie®
- Limited-Time Innovation: BJ's Restaurant is launching the Sweet Heat Pepperoni Pizookie® on April Fool's Day, featuring a classic warm chocolate chunk cookie base topped with rich vanilla bean ice cream and crispy pepperoni for just $4.01, designed to intrigue and delight customers.
- Brand Strategy Upgrade: CMO Heidi Rogers states that this dessert is one of the brand's most creative offerings, aiming to enhance brand image and attract younger consumers by merging classic desserts with new flavors.
- Positive Market Response: Previous Pizickle and Fryckle Pizookie® launches received enthusiastic customer feedback, showcasing the brand's success in innovation and further solidifying its leadership in the casual dining market.
- Limited Sales Strategy: This product is available only on April 1, emphasizing its uniqueness and scarcity, aimed at stimulating customer demand through a limited-time promotion strategy to boost restaurant traffic and sales.
See More
BJ's Launches Limited-Time Monster Pizookie®
- New Product Launch: BJ's Restaurant & Brewhouse has officially introduced the limited-time Monster Pizookie® on March 12, 2026, featuring a chocolate chunk cookie base topped with rich vanilla bean ice cream and Oreo® crumbles, aimed at capturing customer attention and enhancing the dining experience.
- Sharing Experience: The Monster Pizookie® is available not only in individual sizes but also as a shareable Pizookie® Platter, which includes four freshly baked cookie bases and eight scoops of vanilla bean ice cream, designed to enhance the fun and interaction of social gatherings.
- Market Response: Inspired by California's iconic Cookie Monster ice cream, BJ's CMO noted that the introduction of the larger Monster Pizookie® was a natural response to the viral popularity of the Pizookie® Platter on social media, aligning with customer demand for shareable experiences.
- Brand Positioning: Since its founding in 1978, BJ's Restaurants, Inc. has operated over 200 restaurants across 31 states, focusing on high-quality ingredients and unique dining experiences, thereby solidifying its leadership position in the casual dining market.
See More
BJ's Restaurants Reports Strong Q4 2025 Earnings Growth and Strategic Outlook
- Sales and Traffic Growth: BJ's Restaurants achieved its sixth consecutive quarter of sales and traffic growth in Q4 2025, with same-store sales up 2.6% and traffic increasing by 4.5%, demonstrating the company's success in attracting younger customers, particularly through the Pizookie Meal Deal and late-night occasions.
- Strong Financial Performance: Total revenue for Q4 reached $355.4 million, a 3.2% increase year-over-year, with a restaurant-level operating profit margin of 16.1%, and net income rising from a loss of $5.3 million last year to $12.6 million, reflecting a significant improvement in profitability.
- Strategic Investment and Expansion Plans: The company plans to open up to two new restaurants in the second half of 2026 to pilot a refreshed prototype, with guidance for 2026 indicating comparable restaurant sales growth of 1% to 3%, while continuing social media-driven marketing to enhance brand visibility.
- Operational Efficiency Improvements: BJ's completed 19 remodels in 2025 and rolled out an AI-based labor management model to 30% of its system, aimed at enhancing operational efficiency and profit margins while addressing future inflationary pressures.
See More
BJ's Restaurants Q4 Earnings Beat Expectations
- Earnings Performance: BJ's Restaurants reported a Q4 non-GAAP EPS of $0.66, beating expectations by $0.04, indicating a sustained improvement in profitability that boosts investor confidence.
- Stable Revenue Growth: The company achieved Q4 revenue of $355.4 million, reflecting a 3.2% year-over-year increase and surpassing market expectations by $1.6 million, demonstrating strong sales momentum in a competitive dining market.
- Optimistic Future Outlook: Management anticipates comparable restaurant sales growth of 1% to 3% for fiscal 2026, with restaurant-level operating profit projected between $221 million and $233 million, showcasing confidence in future growth.
- Capital Expenditure Plans: BJ's plans to invest $85 million to $95 million in capital expenditures for fiscal 2026 and may repurchase up to $50 million in shares depending on market conditions, aiming to enhance shareholder returns and support long-term development.
See More
