Betterware de Mexico Appoints Raul del Villar as CFO
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 06 2026
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Should l Buy BWMX?
Betterware de Mexico announced the appointment of Raul del Villar as CFO, effective immediately. Del Villar most recently served as VP and corporate CFO at Grupo Axo.
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Analyst Views on BWMX
About BWMX
Betterware de Mexico SAPI de CV is a Mexico-based company that sells household appliances through an online portal. The Company operates through a Catalogue that shows the different retail household products that it comprises, including kitchen appliances, garden tools, and everyday accessories among others. The Company operates across all of the Mexican states as Betterware's products reach every city in Mexico due to the strategic position of their production plant.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Betterware Appoints New CFO to Enhance Financial Leadership
- Executive Appointment: Betterware de México has appointed Raúl del Villar as CFO, bringing over 30 years of senior finance experience, which is expected to strengthen the company's financial leadership through his expertise in multinational consumer companies like Grupo Axo and Adidas.
- Growth Strategy Support: The appointment of Raúl del Villar aims to bolster Betterware's growth strategy and long-term plans, as his background in multinational consumer firms is anticipated to provide valuable financial insights and strategic guidance for the company.
- Stock Performance: BWMX stock closed at $17.47, up 3.25% in regular trading, reflecting a positive market reaction to the new CFO's appointment, although it remained flat in after-hours trading.
- Dividend Announcement: Betterware de México declared a dividend of $0.3103 per share, further enhancing investor confidence in the company's financial health.
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Betterware Appoints New CFO to Drive Growth
- Executive Appointment: Betterware de México has appointed Raúl del Villar as Chief Financial Officer, leveraging over three decades of financial experience in multinational consumer companies to support the company's global expansion efforts.
- Financial Leadership: During his tenure as Vice President and Corporate CFO at Grupo Axo, del Villar led public and international debt issuances and enhanced financial reporting standards to meet global exchange requirements, thereby improving the company's financial transparency.
- Strategic Planning Expertise: As CFO at Adidas Group Mexico, del Villar oversaw strategic planning and financial operations, driving disciplined growth in complex operating environments, showcasing his deep financial expertise across multi-market organizations.
- Growth Potential: Del Villar noted that Betterware has significant growth potential, and he looks forward to strengthening financial discipline to support the company's continued expansion, further solidifying its leadership position in the beauty and household markets in Mexico and the U.S.
See More
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- Russian Tanker Relief: The Russian-flagged tanker Anatoly Kolodkin is expected to arrive in Cuba on Monday carrying approximately 730,000 barrels of crude oil, which is seen as a lifeline that could alleviate the ongoing fuel shortage.
- Trump's Shift in Stance: President Trump stated aboard Air Force One that he has no issue with Russia sending oil to Cuba, indicating a potential reversal of his administration's oil blockade policy, which could have implications for future diplomatic relations.
- Cuban Government's Response: President Miguel Díaz-Canel noted that Cuba has not received oil shipments in over three months and is actively seeking to increase solar power generation to address the ongoing fuel shortage, highlighting the urgency of the country's energy transition efforts.
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- International Response: The U.S. Trade Representative stated that despite international consensus against forced labor, governments have inadequately enforced bans on such goods, which could negatively affect U.S. workers and businesses.
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- Surge in Exports and Trade Surplus: Despite criticism from global trading partners, China's exports surged by 21.8% in the first two months, boosting its trade surplus to a record high of $213.6 billion, indicating a continued reliance on external demand.
- Uncertain Summit Outlook: With the summit approaching, the widening gap between both sides' agendas, especially regarding potential investigations into forced labor practices, adds uncertainty to negotiations and may hinder future trade agreements.
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See More
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- Trade Investigations Launched: The U.S. has initiated Section 301 trade investigations targeting China to identify unfair trade practices, particularly structural excess capacity in manufacturing, which is likely to escalate trade tensions and impact future negotiation environments.
- Strong Export Growth: Despite criticism from global trading partners regarding China's over-reliance on external demand, Chinese exports surged 21.8% year-on-year in the first two months, boosting the trade surplus to a record $213.6 billion, indicating robust export machinery that may alleviate economic pressures in the short term.
- Dismal Summit Outlook: The upcoming U.S.-China summit is expected to yield limited breakthroughs, with widening gaps in agendas, particularly as investigations into forced labor may aggravate China's sentiments and affect future willingness to engage in deal-making.
- Geopolitical Complexity: U.S. military actions against Iran pose risks to China's energy supplies; while China is insulated by strategic oil and gas reserves, prolonged supply chain disruptions could negatively impact its economy, further complicating the bilateral talks ahead.
See More
Betterware Appoints New CFO to Enhance Financial Leadership
- Executive Appointment: Betterware de México has appointed Raúl del Villar as CFO, bringing over 30 years of senior finance experience, which is expected to strengthen the company's financial leadership through his expertise in multinational consumer companies like Grupo Axo and Adidas.
- Growth Strategy Support: The appointment of Raúl del Villar aims to bolster Betterware's growth strategy and long-term plans, as his background in multinational consumer firms is anticipated to provide valuable financial insights and strategic guidance for the company.
- Stock Performance: BWMX stock closed at $17.47, up 3.25% in regular trading, reflecting a positive market reaction to the new CFO's appointment, although it remained flat in after-hours trading.
- Dividend Announcement: Betterware de México declared a dividend of $0.3103 per share, further enhancing investor confidence in the company's financial health.
See More
Betterware Appoints New CFO to Drive Growth
- Executive Appointment: Betterware de México has appointed Raúl del Villar as Chief Financial Officer, leveraging over three decades of financial experience in multinational consumer companies to support the company's global expansion efforts.
- Financial Leadership: During his tenure as Vice President and Corporate CFO at Grupo Axo, del Villar led public and international debt issuances and enhanced financial reporting standards to meet global exchange requirements, thereby improving the company's financial transparency.
- Strategic Planning Expertise: As CFO at Adidas Group Mexico, del Villar oversaw strategic planning and financial operations, driving disciplined growth in complex operating environments, showcasing his deep financial expertise across multi-market organizations.
- Growth Potential: Del Villar noted that Betterware has significant growth potential, and he looks forward to strengthening financial discipline to support the company's continued expansion, further solidifying its leadership position in the beauty and household markets in Mexico and the U.S.
See More
Trump Supports Russian Tanker Delivering Oil to Cuba Amid Energy Crisis
- Escalating Energy Crisis: Cuba is facing its most significant energy crisis since the collapse of the Soviet Union, as U.S. military actions against Venezuela have effectively cut off oil supplies since January, leading to severe power shortages across the island.
- Russian Tanker Relief: The Russian-flagged tanker Anatoly Kolodkin is expected to arrive in Cuba on Monday carrying approximately 730,000 barrels of crude oil, which is seen as a lifeline that could alleviate the ongoing fuel shortage.
- Trump's Shift in Stance: President Trump stated aboard Air Force One that he has no issue with Russia sending oil to Cuba, indicating a potential reversal of his administration's oil blockade policy, which could have implications for future diplomatic relations.
- Cuban Government's Response: President Miguel Díaz-Canel noted that Cuba has not received oil shipments in over three months and is actively seeking to increase solar power generation to address the ongoing fuel shortage, highlighting the urgency of the country's energy transition efforts.
See More
US Launches Trade Investigations into 60 Economies for Forced Labor
- Trade Investigations Launched: The U.S. initiated new trade investigations into 60 economies on Thursday to assess whether they have failed to curb imports of goods made with forced labor, a move that could impact trade relations with countries like China and the EU.
- Legal Basis: These investigations are conducted under Section 301(b) of the Trade Act of 1974, allowing the U.S. to impose tariffs on countries found engaging in unfair trade practices without congressional authorization, reflecting a tough stance in U.S. trade policy.
- International Response: The U.S. Trade Representative stated that despite international consensus against forced labor, governments have inadequately enforced bans on such goods, which could negatively affect U.S. workers and businesses.
- Impact on Future Negotiations: Launching these investigations just before the upcoming Trump-Xi meeting may affect the negotiation atmosphere, with experts suggesting that unilateral measures could hinder consensus, emphasizing the need for cooperative solutions.
See More
US-China Trade War Escalates as Section 301 Investigations Add New Tensions
- Launch of Section 301 Investigations: The U.S. has initiated trade investigations against China under Section 301 of the Trade Act of 1974, aiming to identify unfair trade practices, particularly in manufacturing sectors, which adds new layers of tension to the already strained U.S.-China relationship.
- Surge in Exports and Trade Surplus: Despite criticism from global trading partners, China's exports surged by 21.8% in the first two months, boosting its trade surplus to a record high of $213.6 billion, indicating a continued reliance on external demand.
- Uncertain Summit Outlook: With the summit approaching, the widening gap between both sides' agendas, especially regarding potential investigations into forced labor practices, adds uncertainty to negotiations and may hinder future trade agreements.
- Challenges in Maintaining Stability: While Chinese Foreign Minister Wang Yi calls for a suitable environment for the summit, the U.S. is likely to push for long-term commitments on agricultural purchases, and expectations for substantial breakthroughs have significantly diminished, suggesting limited outcomes from the upcoming meeting.
See More
US-China Trade Investigations Heighten Tensions Ahead of Summit
- Trade Investigations Launched: The U.S. has initiated Section 301 trade investigations targeting China to identify unfair trade practices, particularly structural excess capacity in manufacturing, which is likely to escalate trade tensions and impact future negotiation environments.
- Strong Export Growth: Despite criticism from global trading partners regarding China's over-reliance on external demand, Chinese exports surged 21.8% year-on-year in the first two months, boosting the trade surplus to a record $213.6 billion, indicating robust export machinery that may alleviate economic pressures in the short term.
- Dismal Summit Outlook: The upcoming U.S.-China summit is expected to yield limited breakthroughs, with widening gaps in agendas, particularly as investigations into forced labor may aggravate China's sentiments and affect future willingness to engage in deal-making.
- Geopolitical Complexity: U.S. military actions against Iran pose risks to China's energy supplies; while China is insulated by strategic oil and gas reserves, prolonged supply chain disruptions could negatively impact its economy, further complicating the bilateral talks ahead.
See More
