Beaulieu International Group and Digimarc Demonstrate Digital Watermarks as a Scalable Solution for Digital Product Passports in the Flooring Industry
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 05 2025
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Source: Newsfilter
Collaboration for Digital Product Passports: Beaulieu International Group (B.I.G.) and Digimarc Corporation have successfully demonstrated the use of invisible digital watermarks as an effective solution for delivering construction Digital Product Passports (DPP) in the flooring industry, addressing challenges with traditional technologies like QR codes.
Industry Impact and Future Plans: The partnership showcased their technology at major industry events, generating interest among flooring manufacturers. Digimarc aims to establish digital watermarks as the preferred data carrier for construction materials, continuing collaboration with the VinylPlus consortium to promote this innovation.
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Analyst Views on DMRC
Wall Street analysts forecast DMRC stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for DMRC is 15.00 USD with a low forecast of 10.00 USD and a high forecast of 20.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 6.330
Low
10.00
Averages
15.00
High
20.00
Current: 6.330
Low
10.00
Averages
15.00
High
20.00
About DMRC
Digimarc Corporation is engaged in providing digital watermarking technologies. The Company offers a Digimarc Illuminate Platform, which is a software-as-a-service (SaaS) cloud-based platform for digital connectivity that provides the tools for the application of advanced digital watermarks and quick response (QR) codes, software (digital twins) that enables various systems and devices to interact with those data carriers, and a centralized platform for capturing insights about digital interactions and automating activities based on that information. The Digimarc product suite is built on top of the Digimarc Illuminate platform and addresses specific business needs in areas, such as automation, authenticity, sustainability, and customer trust and connectivity. The Company operates under a single segment: product digitization solutions. Its products provide various benefits, including Digimarc Automate, Digimarc Engage, Digimarc Recycle, Digimarc Retail Experience and Digimarc Validate.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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