BBRC International Urges Shareholders to Vote Against Victoria's Secret Chair James
BBRC International PTE Limited, a long-term stockholder of Victoria's Secret & Co. and owner of approximately 13% of the company's outstanding shares, issued the following statement in response to the company's May 11, 2026 public disclosures: "The Company's latest filing is another attempt by the Board to distract stockholders from years of poor oversight, failed capital allocation decisions, repeated management turnover and significant stockholder value destruction under Chair Donna James. BBRC is not on the ballot at this year's annual meeting. Our campaign is focused on one thing: establishing accountable governance at VS to ensure the Board does not repeat the mistakes of its past. That begins with the exit of Ms. James, whose 25-year directorship across VS and its predecessors includes the misallocation of $625 million to poorly executed stock repurchases, the failed $591 million Adore Me acquisition, tolerance of a 70%-plus stock decline before finally changing executives, and being named as a defendant in the $90 million Rudi v. Wexner lawsuit that arose from alleged oversight failures during her tenure as L Brands' Audit Committee Chair when CEO Les Wexner maintained close ties to convicted sex offender Jeffrey Epstein. The Board has yet to explain how Ms. James' track record of multi-year underperformance and three consecutive elections of declining support from stockholders merits reelecting her to a 26th year on the Board. The Board's continued acceptance of Ms. James' leadership is hard to reconcile with her record. Ms. James chaired the L Brands Audit Committee from 2005 to 2019, when Mr. Wexner maintained close ties to Jeffrey Epstein. Those facts were part of the derivative lawsuit that named Ms. James as a defendant, resulted in a $90 million settlement and led to reforms that were specifically directed at the Audit Committee she chaired. Stockholders are entitled to ask whether Ms. James' Audit Committee fulfilled its risk-oversight responsibilities - and how the same Board now invoking 'reputational risk' against BBRC has determined it has no concerns about Ms. James' record. The Board's announcement that Mariam Naficy - the director most responsible for failed M&A - will not stand for reelection validates our case for change but does not do enough to address stockholders' concerns about weak management oversight and poor governance. For this reason, stockholders should vote against Ms. James at the 2026 annual meeting. We support the operational turnaround underway and believe governance reform is necessary to sustain it - starting with the appointment of a new, independent Chair who will bring a fresh perspective and relevant skill sets. We urge stockholders to vote AGAINST Ms. James at this year's annual meeting."
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- Victoria's Secret Increase: David Einhorn raised his stake in Victoria's Secret by 30% in Q1, making it his eighth-largest position, reflecting confidence in the new management's efforts to reshape the brand and suggesting strong growth potential ahead.
- Crocs Brand Challenges: Einhorn's new investment in Crocs shows steady international sales, but ongoing inventory issues with the HeyDude brand pose challenges; if the company stabilizes this brand, significant upside potential exists for the stock.
- Deckers Outdoor Stake Increase: Einhorn increased his stake in Deckers Outdoor by over 60%, and despite concerns about waning brand popularity, the company's strong revenue growth history positions it as a potential bargain buy given its low valuation.
- Peloton's Strategic Shift: Einhorn's stake in Peloton surged by over 4,000%, and while the company has faced declining revenues for four years, its improved gross margin and focus on the commercial gym market could lead to substantial stock price recovery if revenue growth resumes.
- Victoria's Secret Revival: Billionaire investor David Einhorn increased his stake in Victoria's Secret by 30% in Q1, noting that new management is restoring the brand's identity, resonating well with customers and stabilizing traffic, indicating strong growth potential ahead.
- Crocs Brand Challenges: Einhorn's investment in Crocs comes despite the underperformance of its HeyDude brand since its 2022 acquisition; however, the company reported an 8% increase in direct-to-consumer sales last quarter and raised its full-year sales forecast, suggesting a potential rebound opportunity.
- Increased Stake in Deckers Outdoor: Einhorn raised his stake in Deckers Outdoor by over 60%, and while concerns linger about the waning popularity of its Ugg brand, the company continues to generate strong revenue growth from its main brands, indicating solid profitability prospects.
- Peloton Margin Improvement: Peloton faced significant challenges post-pandemic, yet despite stagnant revenue growth, its gross margin has returned to pre-pandemic levels, and with plans to launch a new commercial product line and a partnership with Spotify, the company shows potential for future growth.
- Shareholder Voting Call: BBRC International PTE Limited, a long-term shareholder owning approximately 13% of Victoria's Secret, urges shareholders to vote against Chair Donna James at the June 11 annual meeting, citing her 25 years of poor decision-making that necessitated the company's turnaround.
- Board Performance Critique: BBRC highlights the board's failure to adequately address past mistakes, particularly in the slow response to CEO changes and capital allocation, which resulted in significant declines in net income and operating income from FY2021 to FY2025.
- Acknowledgment of Turnaround Progress: While BBRC recognizes the turnaround initiated under new CEO Hillary Super, it argues that James's leadership record should not be overlooked, asserting that her continued tenure could hinder the success of the turnaround efforts.
- Capital Allocation Missteps: BBRC criticizes the board's decisions regarding capital allocation, pointing out the failure to repurchase shares during periods of depressed stock prices, which has harmed shareholder value, emphasizing the need for new leadership to ensure more effective future capital decisions.
- Strong Stock Performance: Victoria's Secret has achieved a 32.2% return over the past six months, outperforming the S&P 500 by 19%, with its stock price rising to $44.69 per share; however, despite this short-term success, concerns about long-term growth potential remain.
- Disappointing Long-Term Revenue Growth: The company has only managed a 1.1% compounded annual growth rate in sales over the past three years, which is below industry standards, indicating a lack of sustained growth that could deter future investment interest.
- Weak Operating Margin: Victoria's Secret's operating margin has averaged 4.5% over the last two years, which is considered low for the retail sector, reflecting a suboptimal cost structure that may lead to declining profitability in the future.
- Declining EPS: Despite slight revenue growth, the company's earnings per share have decreased by 16.2% annually over the past three years, suggesting a decline in profitability per share as the company expanded, prompting investors to carefully assess the associated risks.
- New Ticker Announcement: Victoria's Secret has announced that it will begin trading under the new ticker symbol “VSXY” on the NYSE starting June 2, 2026, reflecting the company's stronger focus on brand identity and strategy to better connect with customers.
- Brand Strategy Shift: CEO Hillary Supersaid stated that the company aims to celebrate “sexy” in a more personal, modern, and inclusive manner for women, which is expected to attract a broader female consumer base and enhance brand image and market share.
- Earnings Report Schedule: Victoria's Secret will report its Q1 2026 financial results before the market opens on June 2, 2026, and this earnings report is anticipated to provide investors with crucial insights into the company's transformation progress, potentially impacting stock performance.
- Market Reaction Expectations: With the launch of the new ticker and adjustments in brand strategy, market reactions to Victoria's Secret will be closely monitored, and investors may adjust their positions based on financial results and initial feedback on brand revitalization.
- Significant Turnaround Progress: Victoria's Secret (VSCO), under the leadership of new CEO Hillary Super, is actively executing a turnaround strategy that is already showing significant performance improvements, indicating that its strategic and operational actions are effective and gaining momentum rather than peaking.
- Board Refreshment: The company’s board highlighted its commitment to driving positive change through board refreshment, management oversight, and ongoing asset reviews to enhance shareholder value, demonstrating a proactive approach to future growth.
- Opposition to Proxy Fight: Victoria's Secret opposes BBRC International's proxy campaign, viewing it as a self-interested disruption that could derail turnaround efforts, with the board rejecting Brett Blundy’s candidacy due to concerns over his conduct and governance issues after extensive engagement.
- Shareholder Voting Appeal: The board urges shareholders to vote for all incumbent directors at the June 11 annual meeting to maintain the company's momentum and support long-term value creation, despite the stock price being down 13.5% year-to-date.










