BABA-W 1FQ Revenue Increases Approximately 2% to RMB247.7B, Meeting Expectations
Financial Performance
- Quarterly Revenue: Alibaba's revenue for the first fiscal quarter ending June 30, 2025, was RMB247.652 billion, reflecting a 1.8% year-over-year increase. This figure met the forecast range provided by 11 brokers but fell short of the median forecast of RMB248.404 billion.
- Adjusted Revenue Growth: Excluding revenue from disposed businesses such as SUNART RETAIL and Intime, the revenue growth on a like-for-like basis would have been 10% year-over-year.
Business Segmentation
- Strategic Integration: During the quarter, Alibaba completed a strategic business integration, officially segmenting its operations into four major groups: Alibaba China E-commerce Group, Alibaba International Digital Commerce Group (AIDC), Cloud Intelligence Group, and other businesses.
- E-commerce Growth: Revenue from the China E-commerce Group increased by 10% to RMB140.072 billion.
Consumer Engagement
- Taobao Instant Commerce Launch: Alibaba introduced the “Taobao Instant Commerce” service at the end of April 2025, which has led to a significant increase in consumer engagement.
- Active Users Growth: The service contributed to a 25% year-over-year increase in monthly active consumers on the Taobao app during the first three weeks of August 2025.
- 88VIP Membership Growth: The number of 88VIP members has also seen double-digit year-over-year growth, surpassing 53 million members.
Market Activity
- Short Selling Data: As of August 29, 2025, BABA-W (09988.HK) had a short selling volume of $1.95 billion with a ratio of 15.131%. Meanwhile, BABA.US reported a short selling volume of $2.76 million and a ratio of 10.639%.
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Financial Performance: BABA-W reported a revenue of RMB247.795 billion for the second fiscal quarter, a 4.8% year-over-year increase, slightly surpassing broker expectations.
Cloud Intelligence Growth: The Cloud Intelligence Group achieved a revenue of RMB39.824 billion, reflecting a 34% year-over-year growth, with significant capital expenditure on AI and cloud infrastructure.

Financial Performance: SUNART RETAIL reported a 12% YoY decrease in revenue for 1HFY2026, totaling RMB30.5 billion, and incurred a net loss of RMB123 million, contrasting with a net profit of RMB206 million in the previous year.
One-off Factors: The decline in performance was attributed to a drop in interest income, costs from business optimization in Central China, and reduced rental income during store refurbishments.
Dividend Declaration: The company announced an interim dividend of $0.085 per share, amounting to a total of RMB735 million, with a dividend yield of 4.5%, aligning with market expectations.
Analyst Adjustments: UBS revised its EPS forecasts for SUNART RETAIL down by 14-79% for FY2026-2028 and lowered the target price from $2.7 to $2.4, maintaining a "Buy" rating amid competitive pressures and one-off costs.
Short Selling Activity: Sunart Retail has reported short selling activity amounting to $2.80 million, with a short selling ratio of 16.821%.
Store Renovation Plans: The company disclosed plans to accelerate the renovation of its stores, aiming to complete full or partial renovations of over 30 stores this fiscal year.
Future Renovation Goals: Sunart Retail expects to complete renovations of over 200 stores before the next fiscal year.
Market Information: The stock quote for Hong Kong stocks is delayed by at least 15 minutes, with short selling data as of November 11, 2025.
Financial Performance
- Quarterly Revenue: Alibaba's revenue for the first fiscal quarter ending June 30, 2025, was RMB247.652 billion, reflecting a 1.8% year-over-year increase. This figure met the forecast range provided by 11 brokers but fell short of the median forecast of RMB248.404 billion.
- Adjusted Revenue Growth: Excluding revenue from disposed businesses such as SUNART RETAIL and Intime, the revenue growth on a like-for-like basis would have been 10% year-over-year.
Business Segmentation
- Strategic Integration: During the quarter, Alibaba completed a strategic business integration, officially segmenting its operations into four major groups: Alibaba China E-commerce Group, Alibaba International Digital Commerce Group (AIDC), Cloud Intelligence Group, and other businesses.
- E-commerce Growth: Revenue from the China E-commerce Group increased by 10% to RMB140.072 billion.
Consumer Engagement
- Taobao Instant Commerce Launch: Alibaba introduced the “Taobao Instant Commerce” service at the end of April 2025, which has led to a significant increase in consumer engagement.
- Active Users Growth: The service contributed to a 25% year-over-year increase in monthly active consumers on the Taobao app during the first three weeks of August 2025.
- 88VIP Membership Growth: The number of 88VIP members has also seen double-digit year-over-year growth, surpassing 53 million members.
Market Activity
- Short Selling Data: As of August 29, 2025, BABA-W (09988.HK) had a short selling volume of $1.95 billion with a ratio of 15.131%. Meanwhile, BABA.US reported a short selling volume of $2.76 million and a ratio of 10.639%.

Morgan Stanley Adjustments: Morgan Stanley has adjusted target prices for several Chinese consumer stocks, lowering the target price for HENGAN INT'L due to anticipated sales pressure, while increasing the target price for H&H INTL HLDG based on strong demand for milk powder products.
Market Outlook and Risks: The report highlights potential risks for earnings forecasts in 2026 for companies like HENGAN INT'L, while also noting stable growth expectations for SUNART RETAIL under new management and market share challenges for ZHOU HEI YA amidst competition.
Stock Performance and Forecasts: SUNART RETAIL has experienced strong stock performance following better-than-expected results, but forecasts for FY2026 indicate a potential decline in sales due to price pressures from e-commerce expansion.
Brokerage Downgrade: Citi Research downgraded SUNART RETAIL from Buy to Neutral, lowering net profit and sales forecasts while adjusting the target price from $2.09 to $2.35.








