AXIL Brands Partners with Walmart for Nationwide Launch of X30 LT Earplugs in February 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 11 2025
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Source: Newsfilter
- Strategic Partnership: AXIL Brands has secured a national retail distribution agreement with Walmart, the world's largest retailer, set to launch the X30 LT earplugs in over 3,700 stores in February 2026, significantly enhancing brand visibility and expanding market share.
- Product Innovation: The new X30 LT earplugs feature Instant Sound Control and Dual-Mode Noise Protection, achieving up to 25 dB noise reduction, addressing consumer demand for high-performance hearing protection and reinforcing AXIL's leadership in the sector.
- Market Expansion: This partnership represents AXIL's largest single retail placement to date, and combined with rapid expansion in 2025, is expected to significantly broaden consumer access to AXIL's patented hearing enhancement technology, driving future growth.
- Management Confidence: AXIL's Chairman and CEO Jeff Toghraie stated that this partnership validates consumer demand for their products, anticipating benefits for millions of Walmart shoppers, thereby enhancing AXIL's brand value and market impact.
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About AXIL
AXIL Brands, Inc. is a global e-commerce consumer products company. The Company is engaged in the manufacturing, marketing, sale and distribution of high-tech hearing and audio enhancement and protection products for people with various applications. It manufactures and markets premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL brand and premium hair and skincare products under its in-house Reviv3 Procare brand, selling products in the United States, Canada, the European Union and throughout Asia. Its segments include Hearing Enhancement and Protection, and Hair and Skin Care. Through its hearing enhancement and protection segment, the Company designs, innovates, engines, manufactures, markets and services specialized systems in hearing enhancement, hearing protection, wireless audio, and communication. Through its hair and skin care segment, it manufactures, markets, sells, and distributes hair and skin care products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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