AVO Partners with Alabama to Launch Custom Crimson Out Tee

Written by Emily J. Thompson, Senior Investment Analyst

Source: Globenewswire

Updated: Dec 03 2025

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Should l Buy DBGI?

Source: Globenewswire

First Partnership: AVO Clothing's collaboration with the Alabama Crimson Tide basketball team marks a significant milestone as they distribute custom Crimson Out tees during the Alabama vs. Clemson game, strategically expanding their presence in the collegiate sports market.
Revenue Growth: Since launching the influencer event in September, AVO x Yea Alabama has experienced significant month-over-month revenue growth, indicating the success and scalability of their campus event model, which is expected to further enhance brand visibility and sales.
Support for Female Athletes: AVO and Yea Alabama are committed to generating future NIL market opportunities specifically for female student-athletes, making this one of the first NIL initiatives aimed at empowering women in sports, showcasing the brand's dedication to gender equity.
Community Impact: By collaborating with universities and hosting influencer events, AVO not only enhances its brand image but also strengthens community ties through monthly drops co-designed with student-athletes, driving empowerment for female athletes and fostering a community-first approach.

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About DBGI

Digital Brands Group, Inc. is a retail and technology ecosystem. The Company is a curated collection of lifestyle brands that offers a variety of apparel products through direct-to-consumer and wholesale distribution. Its complementary brand portfolio provides us with the opportunity to cross-merchandise its brands. Its subsidiaries include Bailey 44, LLC (Bailey), MOSBEST, LLC (Stateside), and Sunnyside, LLC (Sundry). Its brand portfolio includes Bailey 44, DSTLD, Stateside, Sundry, and Avo. Its Sundry brand offers distinct collections of women’s clothing, including dresses, shirts, sweaters, skirts, shorts, athleisure bottoms and other accessory products. Avo is a women’s essential brand that will offer T-shirts, sweats, dresses, sweaters and athleisure. DSTLD is primarily a digital direct-to-consumer brand. Bailey 44 combines fabrics and designs to create sophisticated ready-to-wear capsules for women on-the-go.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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