authID Partners with MajorKey to Secure Global Retailer Identity
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 13h ago
0mins
authID "announced that a global retailer of personal care products with more than $6B in annual sales has selected authID and technology partner MajorKey, an identity security organization and certified Microsoft services provider, to secure employee and contractor identity verification and protect privileged access to corporate IT systems for users from multiple third-party contractors across several countries. With the onslaught of AI-generated profiles, state-sponsored fakes, and fraudsters posing as candidates, organizations find themselves facing an expanding landscape of insider threats. Deepfakes, synthetic identities, state-sponsored fraudsters, and credential theft are increasingly used to spoof credentials and infiltrate corporate networks, particularly through privileged access roles."
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About AUID
authID Inc. is a provider of biometric identity verification and authentication solutions. The Company enables enterprises Know Who’s Behind the Device for every customer or employee login and transaction. Through its integrated, patented, biometric identity platform, the Company verifies a user’s identity, eliminating any assumption of who is behind a device and preventing cybercriminals from taking over accounts. The Company combines digital onboarding, biometric passwordless authentication and account recovery, with a fast, accurate, user-friendly experience delivering identity verification in 700ms. Its cloud-based platform offers services such as Biometric Identity Verification-Proof, Biometric Identity Authentication-Verified, PrivacyKey Privacy Preserving Biometrics, and Account/Access Recovery. Biometric identity verification establishes the trusted identity of users based on a variety of ground truth sources, including government-issued identity documents.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
authID Secures Global Retailer Contract for Identity Verification
- Customer Contract Win: authID has secured a partnership with a global personal care retailer generating over $6 billion in annual sales, leveraging its biometric identity verification technology alongside MajorKey's identity security solutions to enhance employee and contractor identity verification and secure corporate IT systems.
- Combating Hiring Fraud: Amid the rise of AI-generated fake identities, authID's solution significantly mitigates the risk of hiring fraud by real-time blocking of impersonation attacks, combining selfie and document verification to protect sensitive system access.
- Efficient User Experience: The solution delivers fast and accurate identity verification, optimizing user experience and ensuring enterprises can efficiently verify remote candidates during hiring and onboarding processes, thereby reducing exposure to impersonation and AI-driven hiring fraud.
- Market Expansion Potential: With the global digital authentication market projected to exceed $20 billion by 2032, authID further solidifies its market position in the retail sector through this partnership, demonstrating its critical role in modern hiring and access workflows.
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authID Secures Global Retailer Contract for Identity Verification Solutions
- Customer Contract Win: authID has secured a partnership with a global personal care retailer generating over $6 billion in annual sales, leveraging its biometric identity verification technology to ensure the security of employee and contractor identities, thereby enhancing corporate IT system security and compliance.
- Fraud Prevention: In light of the increasing prevalence of AI-generated impostors, authID's solution significantly mitigates potential losses from hiring fraud, with U.S. businesses estimated to lose up to $600 billion annually due to resume fraud, showcasing the critical need for robust identity verification.
- Integration Advantages: The retailer will implement the combined authID and MajorKey solution, ensuring seamless integration with existing Microsoft Entra and CyberArk platforms, which enhances user experience and optimizes the identity verification process for efficient remote candidate verification.
- Expanding Market Potential: As reliance on remote resources increases in the post-COVID era, authID is broadening its market presence in the retail sector, with the global digital authentication market projected to grow from $20 billion to even higher levels by 2032, further solidifying its leadership in the identity verification space.
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