Amazon Launches Alexa+ Site and Secures $38 Billion Cloud Deal with OpenAI
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 09 2026
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Should l Buy AMZN?
Source: Fool
- New Product Launch: Amazon has launched the Alexa+ website, currently available to a limited number of early access users, aiming to compete with OpenAI's ChatGPT and Google's Gemini, highlighting Amazon's commitment to catching up in the AI space.
- Major Partnership Agreement: Amazon secured a $38 billion deal with OpenAI to provide AWS computing power over the next seven years, transforming OpenAI into a significant AWS customer and potentially helping Amazon regain market share in cloud computing.
- Market Share Dynamics: As of Q3 2025, AWS holds a 29% share of the cloud computing market, still ahead of Microsoft Azure's 20% and Google Cloud's 13%, but down from 34% in 2022, indicating competitive pressures for Amazon.
- Potential Investment Opportunity: Amazon is in talks to invest at least $10 billion in OpenAI, which could enhance Amazon's capabilities in AI technology and position it as a peer to Alphabet and Microsoft in the AI processor space.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 259.700
Low
175.00
Averages
280.01
High
325.00
Current: 259.700
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Release Schedule: Amazon is set to report its Q1 earnings after Wednesday's market close, with a conference call at 5:30 p.m. ET, where investors will closely monitor the cloud division's performance and the tangible results of its AI investments.
- Market Expectation Analysis: According to Kalshi data, traders are pricing in a high likelihood of discussions centered on tariffs and artificial intelligence, with a 96% probability for tariff mentions, indicating strong market focus on this issue.
- Investor Focus: Wall Street anticipates Amazon will report earnings per share of $1.65 on revenues of $177.16 billion, with particular attention on the cloud segment to assess whether the company's heavy AI investments are yielding substantial returns.
- Diverse Themes: Beyond tariffs and AI, traders show significant interest in topics like “live sports,” “Alexa+,” and “robotics,” with probabilities of 95% and 93%, reflecting market expectations for Amazon's diversified business interests.
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- Significant Side Income: Michael Strahl, a 41-year-old construction technician, earns $10,000 monthly through the Amazon Influencer Program, requiring only 20 hours a week despite his full-time job, showcasing the efficiency and flexibility of side hustles.
- Video Creation Advantage: Strahl emphasizes the importance of high-quality videos, achieving $5,800 in revenue in his fourth month after joining the program, with income continuing to grow, indicating a direct correlation between content quality and earnings.
- Platform Participation Requirements: To join the Amazon Influencer Program, creators must have social media accounts, with Amazon reviewing factors like follower count, presenting a high barrier to entry, yet successful individuals like Strahl demonstrate the program's potential profitability.
- Market Opportunities and Challenges: Despite increasing competition within the Amazon Influencer Program, many creators still see great opportunities to earn money, particularly by focusing on high-quality videos and cross-platform posting to enhance visibility, reflecting the dynamic nature of the market and adaptability.
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- Cloud Sales Surge: Google Cloud's revenue soared by 63.4% year-over-year, marking a record high that propelled the company's shares up over 6% in after-hours trading, indicating robust market demand and potential investment returns.
- Significant Capex Increases: Google raised its 2026 capital expenditure outlook by $5 billion, while Meta increased it by $10 billion, with the four largest tech companies now projecting a combined spending of up to $725 billion, surpassing the GDP of countries like Switzerland and Turkey, reflecting strong confidence in AI compute resource investments.
- Accelerated Data Center Development: Alphabet, Meta, Amazon, and Microsoft are rapidly expanding new data centers to meet surging demand for AI computing, emphasizing that this technology represents a once-in-a-generation opportunity, with future spending expected to yield substantial returns.
- Analyst Optimism: Pivotal Research raised its price target for Google to $470, representing a 34% upside from the last closing price, reflecting market confidence in Google's strong performance and ongoing investments in AI infrastructure.
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- Market Leadership: Alphabet's Google handles 90% of global web searches and accounts for over half of its revenue, demonstrating its strong influence in the digital advertising market and further solidifying its leadership position.
- Diversified Business Growth: The rapid growth of YouTube and Google Cloud positions Alphabet as a leader in several high-growth markets, with last year's revenue increasing by 15% year-over-year, showcasing its potential for sustained revenue growth.
- Innovation Capability: Alphabet continuously explores new business areas, such as cloud computing and its robotaxi initiative (Waymo), which is expected to grow at an annual rate of 52% through 2034, potentially reaching a market size of nearly $190 billion, highlighting its ability to adapt to market changes.
- Cultural Advantage: The innovation and experimentation mindset is deeply embedded in Alphabet's corporate culture, enabling it to continuously adapt to new opportunities, with the potential to launch more new products in the future to expand its market reach and enhance profitability.
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- Amazon Raises Price: Amazon has increased the price of its Prime membership from $175 to $250.
- Impact on Subscribers: This significant price hike may affect subscriber retention and acquisition strategies moving forward.
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- Surge in Demand: Amazon CEO Andy Jassy highlighted during the earnings call that rising expectations for seamless global connectivity are driving demand for satellite phones, particularly in remote areas, indicating a significant market opportunity.
- Competitive Landscape: AT&T CEO John Stankey stated that the U.S. satellite phone market is likely to support multiple low-Earth orbit constellation providers rather than a single dominant operator, suggesting increased competition in the sector.
- FCC Authorization for ASTS: AST SpaceMobile has received authorization from the FCC to deploy 223 satellites to support its coverage network, further solidifying its position within the emerging hybrid terrestrial-satellite coverage model.
- Rising Investor Interest: As demand for direct-to-device connectivity increases, investor interest in space ecosystem companies, including ASTS, RKLB, FLY, and LUNR, is on the rise, reflecting optimistic market expectations for future growth.
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