Alaska Air Launches Daily Nonstop Service from Seattle to London
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 21 2026
0mins
Alaska Air launched daily nonstop service between Seattle and London Heathrow. The year-round service marks Alaska's second European destination introduced this year. Last month, the airline launched its first-ever transatlantic route to Rome, and on May 28, it will begin nonstop service to Reykjavik, Iceland. The cargo capacity enabled by this route will provide businesses in North America and the UK increased opportunities to move their goods across Alaska's network. The airline is also introducing a new lounge at Seattle-Tacoma International Airport. When it opens in late 2027, spanning more than 41,000 square feet with approximately 700 seats across two levels, the design will feature showers, multiple premium bars, a la carte dining and chef-curated seasonal menus. The project is part of Alaska's multimillion-dollar investment in its lounge network, which includes a new location in Portland opening this summer, along with the carrier's first lounge in San Diego and a new, expanded lounge in Honolulu, both slated for early 2028. Alaska's new exclusive check-in lobby for Suites and Atmos Titanium guests is now open in Seattle. Alaska is currently installing its entire 737-8 MAX fleet with ultra-fast Wi-Fi so guests can stay connected on their way to Reykjavik.
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Analyst Views on ALK
Wall Street analysts forecast ALK stock price to rise
11 Analyst Rating
11 Buy
0 Hold
0 Sell
Strong Buy
Current: 46.590
Low
63.00
Averages
71.10
High
80.00
Current: 46.590
Low
63.00
Averages
71.10
High
80.00
About ALK
Alaska Air Group, Inc. is engaged in operating airlines. The Company operates through its subsidiaries Alaska Airlines, Inc., Hawaiian Holdings, Inc., Horizon Air Industries, Inc., and McGee Air Services. The Company's segments include Alaska Airlines, Hawaiian Airlines, and Regional. The Alaska Airlines segment includes scheduled air transportation of passengers and cargo on Boeing 737 (B737), Boeing 787 (B787), Boeing 717 (B717), Airbus A330 (A330), Airbus A321neo (A321neo), and others, throughout North America, Latin America, Asia, and the Pacific. The Regional segment includes Horizon's and other third-party carriers scheduled air transportation on E175 jet aircraft for passengers under capacity purchase agreements (CPAs). The Company serves more than 140 destinations throughout North America, Central America, Asia and across the Pacific. The Company provides freight and mail services (cargo) using both freighter aircraft and the bellies of its passenger aircraft.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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