Air Canada Launches New Ad Supporting 750 Athletes to Italy for 2026 Games
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 19 2026
0mins
Should l Buy ?
Source: Globenewswire
- Athlete Support Program: Air Canada's 'Going for Gold' initiative commits to supporting over 750 athletes, coaches, and delegation members, ensuring they can focus on competition during their journey to Italy, highlighting the company's dedication to athletes.
- Advertising Spotlight: The new ad 'Tyler's Walk' features Paralympian Tyler McGregor, sharing his story of overcoming life challenges, aiming to inspire Canadians to believe in pursuing excellence despite obstacles, thereby enhancing the brand's image.
- Employee Engagement: More than 10,000 employees across 23 airports collaborate to ensure smooth travel for athletes, showcasing the company's robust support for athletes while boosting employee pride and team cohesion.
- National Engagement Activities: Prior to departure, Air Canada will host a send-off event at YUL Montréal-Trudeau International Airport, featuring live entertainment and interactive experiences, enhancing national support for athletes and strengthening the brand's connection with consumers.
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About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
