Affirm and Expedia Deepen Travel Payment Partnership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 31 2026
0mins
Should l Buy AFRM?
Source: Benzinga
- Partnership Expansion: Affirm and Expedia have deepened their multi-year partnership, making Affirm the exclusive Buy Now, Pay Later option for major travel brands in the U.S., significantly enhancing flexible booking options and expected to attract more consumers.
- Expanded Coverage: Under the new agreement, Affirm's installment payment option becomes the sole Buy Now, Pay Later method for travelers booking on Expedia, Hotels.com, and Vrbo in the U.S., allowing customers to access customized payment plans up to 24 months, which is anticipated to boost customer satisfaction and average order value.
- Market Expansion Plans: Affirm plans to extend its Buy Now, Pay Later service to Canadian travelers in the coming weeks, further broadening its market reach and enhancing its competitiveness in North America.
- Adapting to New Habits: Expedia is changing how consumers plan trips with AI-powered itinerary discovery tools, emphasizing the integration of payment flexibility with modern trip planning, reflecting that consumers are increasingly weighing payment options alongside destination choices.
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Analyst Views on AFRM
Wall Street analysts forecast AFRM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AFRM is 95.50 USD with a low forecast of 83.00 USD and a high forecast of 114.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
18 Analyst Rating
12 Buy
6 Hold
0 Sell
Moderate Buy
Current: 59.420
Low
83.00
Averages
95.50
High
114.00
Current: 59.420
Low
83.00
Averages
95.50
High
114.00
About AFRM
Affirm Holdings, Inc. provides consumers with an alternative to traditional payment options. The Company is engaged in building a payment network. Its platform comprises three core elements: point-of-sale payment solutions for consumers, merchant commerce solutions, and a consumer-focused app. Its Affirm App and Website provide tailored offers from merchants based on consumers' preferences. Consumers can apply at affirm.com or via the Affirm App and, upon approval, receive a single-use virtual card to use online or in-store. Its Affirm Card allows consumers to link a bank account to pay in full, or apply to pay overtime through the Affirm App. It offers users an in-app post-purchase feature that allows them to instantly apply to convert any eligible debit transaction into an installment loan. Through the Affirm app and in partnership with Cross River Bank, it offers a savings account, with no minimum deposit requirements or fees.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Expansion Potential: This partnership allows Virgin Media O2 to expand its offerings in the SIM-free market, adding to its existing portfolio of Pay Monthly Handset Bundles and SIM Only options, thereby increasing its competitive edge in the market.
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