Adyen and PayPal: Growth Potential in Fintech Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 20 2026
0mins
Source: NASDAQ.COM
- Adyen Revenue Growth: In the first half of 2025, Adyen's net revenue increased by 20% year-over-year to €1.1 billion (approximately $1.3 billion), with EBITDA margin rising from 46% to 50%, indicating a gradual improvement in profitability amidst economic challenges, enhancing its competitive edge.
- PayPal Payment Volume Increase: PayPal processed $458.1 billion in payment volume in Q3, an 8% year-over-year increase, and despite slow user growth, its large customer base lays the groundwork for future monetization opportunities, particularly in the digital advertising sector.
- Market Expansion Strategy: Adyen is actively entering the U.S. market and targeting large-format retail clients, a strategy that will help the company capitalize on growth opportunities in the fintech industry over the next decade, further solidifying its market position.
- Brand Trust Advantage: With its pioneering status in online payment processing and strong brand recognition, PayPal is expected to benefit from the fintech market's expansion, especially as digital wallets gain popularity, potentially achieving competitive returns.
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Analyst Views on PYPL
Wall Street analysts forecast PYPL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PYPL is 72.86 USD with a low forecast of 51.00 USD and a high forecast of 100.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
29 Analyst Rating
6 Buy
19 Hold
4 Sell
Hold
Current: 54.080
Low
51.00
Averages
72.86
High
100.00
Current: 54.080
Low
51.00
Averages
72.86
High
100.00
About PYPL
PayPal Holdings, Inc. offers a technology platform. The Company’s products are designed to enable digital payments and simplify commerce experiences for consumers and merchants to make selling, shopping, and sending and receiving money simple, personalized, and secure, online or offline, including mobile. It provides consumers with a digital wallet that enables them to send payments to merchants securely using a variety of funding sources, which include a bank account, a PayPal or Venmo account balance, its consumer credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products. It operates a global, two-sided network at scale that connects consumers and merchants with 434 million active accounts across approximately 200 markets. Its brands include PayPal, Braintree, Venmo, Xoom, Hyperwallet, PayPal Zettle, PayPal Honey, and Paidy. It offers financing products through the PayPal Working Capital (PPWC) and PayPal Business Loan (PPBL).
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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