Academy Sports + Outdoors Hosts 40+ Charity Events, Distributes $135K in Gift Cards
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 19 2025
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Source: Newsfilter
- Community Engagement: Academy Sports + Outdoors hosted over 40 charitable events during the holiday season across its 21-state footprint, engaging more than 500 families and significantly enhancing its brand presence in local communities.
- Gift Card Distribution: The company distributed over $135,000 in gift cards to local kids and families, not only fulfilling their holiday shopping needs but also strengthening customer loyalty and brand image.
- Surprise Shopping Spree: Academy surprised shoppers by purchasing nearly $72,000 worth of holiday gifts to fulfill their wish lists, which not only enhanced customer shopping experiences but also reinforced the brand's commitment to community involvement.
- Celebrity Participation: Several athletes and celebrities, including Shaquille O'Neal and Indianapolis Colts wide receivers, participated in the events, increasing the appeal and media exposure of the initiatives, thereby enhancing the brand's visibility and sense of social responsibility.
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Analyst Views on ASO
Wall Street analysts forecast ASO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASO is 57.00 USD with a low forecast of 50.00 USD and a high forecast of 65.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
4 Buy
7 Hold
0 Sell
Moderate Buy
Current: 55.130
Low
50.00
Averages
57.00
High
65.00
Current: 55.130
Low
50.00
Averages
57.00
High
65.00
About ASO
Academy Sports and Outdoors, Inc. is a full-line sporting goods and outdoor recreation retailer in the United States. The Company's product assortment is focused on key categories of outdoor, apparel, sports and recreation, and footwear through both national brands and a portfolio of over 19 private label brands. It has preferred access to national brands, such as Nike, Under Armour, adidas, Winchester, Columbia Sportswear, Brooks, Skechers, Yeti and Carhartt. Its private label brand portfolio consists of Academy Sports + Outdoors, Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely and R.O.W. Its primary product types include coolers and drinkware, camping accessories and camping equipment; fitness equipment, fitness accessories and nutrition supplies; outdoor apparel, seasonal apparel, denim, work apparel, graphic t-shirts and accessories; casual shoes, slippers, seasonal footwear, socks; boys and girls footwear, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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