2026 Scripps National Spelling Bee Returns to Washington, D.C.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 59 minutes ago
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Should l Buy SSP?
Source: Newsfilter
- Competitor Count: The 2026 Scripps National Spelling Bee will take place from May 26-28 at Constitution Hall in Washington, D.C., featuring 247 spellers, with 169 making their debut, highlighting the event's broad appeal and engagement.
- Diverse Backgrounds: Contestants range in age from 9 to 15 and hail from all 50 states and D.C., along with 13 competitors from countries like The Bahamas and Canada, showcasing the event's international reach and diversity.
- Historical Significance of Venue: This year's competition marks the first return to Constitution Hall in over a decade, being only the 10th venue in the Bee's 101-year history, symbolizing a return to tradition and providing a historic stage for participants.
- Media Coverage and Broadcast: The semifinals and finals will be broadcast on multiple platforms including ION, with the semifinals airing on May 27 from 8-10 p.m. ET and the finals in primetime on May 28, enhancing visibility and audience engagement for the event.
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Analyst Views on SSP
Wall Street analysts forecast SSP stock price to rise
3 Analyst Rating
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 3.480
Low
3.00
Averages
7.00
High
10.00
Current: 3.480
Low
3.00
Averages
7.00
High
10.00
About SSP
The E.W. Scripps Company is a diverse media enterprise that serves audiences and businesses through a portfolio of more than 60 local television stations in more than 40 markets and national news and entertainment networks. Its Local Media segment includes more than 60 local television stations and their related digital operations. Its television station group includes approximately 25% of the nation’s television households and includes 18 ABC affiliates, 11 NBC affiliates, nine CBS affiliates and four FOX affiliates. It also has seven CW affiliates-four on full power stations and three on multicast; seven independent stations and 10 additional low power stations. Its Scripps Networks segment includes national news outlets Scripps News and Court TV, as well as entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. The networks reach nearly every United States television home through free over-the-air broadcast, cable/satellite, connected TV, and digital distribution.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Competitor Count: The 2026 Scripps National Spelling Bee will take place from May 26-28 at Constitution Hall in Washington, D.C., featuring 247 spellers, with 169 making their debut, highlighting the event's broad appeal and engagement.
- Diverse Backgrounds: Contestants range in age from 9 to 15 and hail from all 50 states and D.C., along with 13 competitors from countries like The Bahamas and Canada, showcasing the event's international reach and diversity.
- Historical Significance of Venue: This year's competition marks the first return to Constitution Hall in over a decade, being only the 10th venue in the Bee's 101-year history, symbolizing a return to tradition and providing a historic stage for participants.
- Media Coverage and Broadcast: The semifinals and finals will be broadcast on multiple platforms including ION, with the semifinals airing on May 27 from 8-10 p.m. ET and the finals in primetime on May 28, enhancing visibility and audience engagement for the event.
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- Financial Performance Boost: E.W. Scripps reported $331 million in Local Media revenue for Q1, a 5.8% increase, demonstrating strong momentum in advertising revenue growth, particularly with a 7% rise linked to live sports advertising.
- Strategic Transformation Progress: The company has made significant strides in executing its comprehensive transformation strategy, reducing net leverage to 3.9x, indicating improved financial structure that will support future growth, with management expecting to see financial benefits in the second half of the year.
- New Network Launch: The launch of the Scripps Sports Network opens new market opportunities in the streaming space, although the Networks division is projected to see a decline of about 10% in revenue for Q2; however, management remains optimistic about future growth potential, especially with a 26% increase in connected TV revenue.
- Market Challenge Response: Despite facing challenges from macroeconomic conditions and changes in Nielsen measurement methodologies, management maintains its expectations for overall revenue growth in 2026, forecasting low single-digit growth in gross distribution revenue for the year, reflecting the company's resilience in uncertain market environments.
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- Earnings Beat: E.W. Scripps reported a Q1 GAAP EPS of -$0.20, surpassing expectations by $0.25, indicating the company's resilience in challenging conditions, which may bolster investor confidence.
- Revenue Decline: The operating revenue for Q1 was $516.87 million, reflecting a 1.4% year-over-year decline, yet it met market expectations, suggesting the company is maintaining stability in a competitive media landscape.
- Strong Cash Position: As of March 31, the company had $84 million in cash and cash equivalents, which reflects proceeds from the sale of WRTV, enhancing liquidity and financial flexibility for future operations.
- Strategic Asset Disposal: The sale of WRTV not only provided cash flow but also potentially funds future investments and expansions, demonstrating the company's strategic approach to optimizing its asset portfolio.
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- Host Announcement: Mina Kimes will host the semifinals and finals of the 2026 Scripps National Spelling Bee on May 27 and 28, leveraging her experience as a three-time school spelling bee champion to engage a broader audience with this iconic competition.
- Production Company Transformation: Under Michael Davies' leadership, Embassy Row aims to bring a refreshed broadcast vision to the Spelling Bee, focusing on modern presentation techniques that enhance the stakes and viewer experience, thereby attracting a wider audience base.
- Historical Legacy: Since its inception in 1925, the Spelling Bee has become America's longest-running educational competition, with the E.W. Scripps Company serving as its steward, committed to promoting literacy and learning through this platform, thereby solidifying its influence in the educational sector.
- Broadcast Schedule: The semifinals will be broadcast live on ION from 8-10 PM ET on May 27, with the finals following on May 28 at the same time, expected to reach 128 million households, further enhancing the event's visibility and participation.
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- Strategic Partnership Launch: Scripps Sports has entered into a multi-year exclusive partnership with PBR, the global leader in bull riding, to broadcast Premier Women's Rodeo (PWR) on ION and Grit starting May 2026, providing a powerful national platform expected to attract a large audience.
- Expanded Event Coverage: In 2027, ION and Grit will air a minimum of 18 hours of women's rodeo programming across 16 broadcasts, significantly increasing visibility for women's rodeo and driving audience growth and commercial opportunities in the sector.
- Significant Market Potential: PWR, as a new brand in women's rodeo, aims to become a leader in the market, leveraging the success of the Women's Rodeo Championships to attract more sponsors and investments, thereby promoting the professional development of female athletes.
- Enhanced Audience Engagement: Brian Lawlor, president of Scripps Sports, stated that this partnership not only elevates the status of women's sports but also engages a new generation of viewers through compelling storytelling, further solidifying ION's leadership position in women's sports.
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- Earnings Release Schedule: E.W. Scripps Company will report its Q1 2026 results after market close on May 7, providing investors with the latest financial performance and operational data to assess future growth potential.
- Conference Call Timing: The company's senior management will hold a conference call on May 8 at 9:30 a.m. Eastern Time to discuss the earnings report and answer analyst questions, enhancing interaction and transparency with investors.
- Participation Method: Participants must register in advance to obtain the live webcast link and dial-in information, ensuring all stakeholders can smoothly access key information and improve information accessibility.
- Media and Investor Contacts: Media contact Becca McCarter and investor contact Carolyn Micheli provide direct contact information for further inquiries, reflecting the company's commitment to transparent communication.
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