1-800-Flowers.com Partners with Instacart for Valentine's Day Delivery
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3h ago
0mins
Should l Buy CART?
Source: PRnewswire
- First Partnership: 1-800-Flowers.com becomes the first pure-play floral partner on the Instacart app, allowing customers to quickly order flowers from over 700 participating florists, enhancing convenience and variety for holiday gifting.
- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
- Year-Round Service Capability: Instacart allows customers to schedule floral deliveries up to five days in advance while still offering same-day delivery options, further increasing customer flexibility in shopping for both holidays and everyday needs.
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Analyst Views on CART
Wall Street analysts forecast CART stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CART is 51.62 USD with a low forecast of 40.00 USD and a high forecast of 66.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
22 Analyst Rating
13 Buy
8 Hold
1 Sell
Moderate Buy
Current: 34.640
Low
40.00
Averages
51.62
High
66.00
Current: 34.640
Low
40.00
Averages
51.62
High
66.00
About CART
Maplebear Inc., doing business as Instacart, is a grocery technology company in North America, works with grocers and retailers to transform how people shop. The Company partners with more than 1,800 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 100,000 stores across North America on the Instacart Marketplace. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of consumer-packaged goods (CPG) brands - from category leaders to emerging brands - partner with the Company to connect directly with consumers online, right at the point of purchase. The Company, through its Instacart Health, provides tools to increase nutrition security and make healthy choices easier for consumers.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Ad Performance: According to USA Today's Ad Meter, brands like Anheuser-Busch, Lay's, and Dunkin' resonated well with viewers again this year, indicating effective emotional and comedic messaging strategies that continue to engage audiences.
- Viewer Feedback: Some ads featuring AI tools failed to win over viewers, reflecting a limited acceptance of technology-driven advertising among consumers, suggesting that companies need to reassess their advertising strategies to improve effectiveness.
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- First Partnership: 1-800-Flowers.com becomes the first pure-play floral partner on the Instacart app, allowing customers to quickly order flowers from over 700 participating florists, enhancing convenience and variety for holiday gifting.
- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
- Year-Round Service Capability: Instacart allows customers to schedule floral deliveries up to five days in advance while still offering same-day delivery options, further increasing customer flexibility in shopping for both holidays and everyday needs.
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- Ad Performance: According to USA Today's Ad Meter, brands like Anheuser-Busch, Lay's, and Dunkin' resonated well with viewers again this year, indicating effective emotional and comedic messaging strategies that continue to engage audiences.
- Viewer Feedback: Some ads featuring AI tools failed to win over viewers, reflecting a limited acceptance of technology-driven advertising among consumers, suggesting that companies need to reassess their advertising strategies to improve effectiveness.
- Market Impact: The Super Bowl remains a crucial platform for brand marketing, where successful ads can significantly boost brand visibility and directly influence sales performance, prompting companies to increase their advertising budgets in future campaigns.
See More
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- Earnings Schedule: This week features a high volume of earnings reports from technology, consumer discretionary, and energy sectors, with RIVN stock showing notable movement ahead of its earnings release, indicating investor sentiment.
- Monday.com and Pagaya Reports: On Monday, work management SaaS provider Monday.com and fintech company Pagaya released their earnings before the market opened, with expectations that their results will reflect broader industry trends.
- Coinbase Earnings Expectations: On Thursday, Coinbase is expected to report earnings of 68 cents per share and quarterly revenue of $1.86 billion, despite facing a projected 33% drop in transaction revenue, raising investor interest in its growing stablecoin and subscription services.
- Nebius Group Forecast: Also on Thursday, Nebius Group is projected to report a loss of $1.14 per share and revenue of $246.05 million, with analysts expressing caution, reflecting concerns over cloud service demand in the current market environment.
See More
1-800-Flowers.com Partners with Instacart for Valentine's Day Delivery
- First Partnership: 1-800-Flowers.com becomes the first pure-play floral partner on the Instacart app, allowing customers to quickly order flowers from over 700 participating florists, enhancing convenience and variety for holiday gifting.
- Surge in Holiday Demand: According to 2025 data, orders for flower bouquets surged over 1,000% on Valentine's Day, indicating strong consumer demand for rapid floral delivery, which Instacart meets through this partnership.
- No Markup Strategy: 1-800-Flowers.com offers a no-markup shopping experience on Instacart, ensuring customers receive the same value as direct purchases, thereby enhancing customer willingness to buy and loyalty.
- Year-Round Service Capability: Instacart allows customers to schedule floral deliveries up to five days in advance while still offering same-day delivery options, further increasing customer flexibility in shopping for both holidays and everyday needs.
See More
Costco Reports Strong January Sales Growth
- Significant Sales Growth: Costco's January sales rose 9.3% year-over-year, with same-store sales increasing by 7.1%, demonstrating the company's strong resilience in an uncertain market environment and further solidifying its leadership position in retail.
- Accelerated Digital Sales: Costco's digitally enabled sales surged 33.1% year-over-year in January, significantly up from 18.3% in December, indicating that the company's efforts to enhance digital engagement are yielding impressive results and improving the online shopping experience for customers.
- Membership Model Advantage: With a high proportion of sales from everyday essentials and a membership model, Costco has attracted consumers even amid market volatility, as evidenced by a 15% year-to-date stock price increase, reflecting investor confidence in its stable business model.
- Valuation Risk Warning: Despite Costco's strong business performance, its current price-to-earnings ratio of 53 may already price in expectations for robust earnings growth of 15%, prompting investors to be cautious of valuation risks that could lead to potential losses due to overvaluation.
See More
Costco's Steady Sales Growth Faces Significant Valuation Risks
- Strong Sales Growth: Costco's retail sales in January 2026 rose 9.3% year-over-year, with same-store sales increasing by 7.1%, demonstrating the company's ability to sustain growth in uncertain environments, which boosts investor confidence.
- Accelerated Digital Sales: Excluding gasoline prices and foreign exchange impacts, Costco's digital sales surged 33.1% year-over-year, significantly up from 18.3% in December, indicating the effectiveness of the company's digital engagement initiatives in driving overall revenue growth.
- Membership Model Advantage: Costco's membership model and high sales of everyday essentials enhance its competitiveness amid market volatility, with a 15% stock price increase in 2026 reflecting investor recognition of its stable business model, despite market risks.
- Valuation Risk Warning: Despite Costco's strong business performance, its current price-to-earnings ratio of 53 suggests a need for sustained 15% earnings growth, while actual growth in fiscal 2025 was only 10%, prompting investors to carefully assess valuation risks.
See More
Instacart Removes Priority Access Due to Seattle's PayUp Law
- Removal of Priority Access: Instacart is eliminating the priority access benefit of its Cart Star program starting February 25 due to Seattle's PayUp law, which prohibits features that violate equitable access for gig workers, impacting high-ranking shoppers' benefits.
- Legal Implications: The PayUp law mandates companies to pay gig workers at least $26.40 per hour plus expenses, leading Instacart to face increased operational costs, resulting in a 25% drop in delivery orders and a $17.6 million loss for local businesses.
- Driver Earnings Decline: Following the implementation of the PayUp law, Instacart drivers' hourly earnings fell by 28%, which not only affects their quality of life but may also reduce the number of available drivers on the platform, thereby impacting service quality.
- Stock Price Volatility: Due to regulatory pressures and business impacts, Instacart's shares fell another 5% on Tuesday, contributing to a seven-day losing streak, reflecting market concerns about its future profitability.
See More
