Zeta Global Partners with OpenAI to Enhance AI Marketing Platform
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 29 Jan 26
Source: Yahoo Finance
Zeta Global Holdings Corp (ZETA) has seen a price decline of 4.11% as it hits a 20-day low amid broader market weakness, with the Nasdaq-100 down 1.40% and the S&P 500 down 0.74%.
The company recently announced a partnership with OpenAI to integrate AI models into its Athena marketing platform, enhancing its capabilities in conversational intelligence and marketing efficiency. Morgan Stanley also raised Zeta's price target from $23 to $27, indicating confidence in its growth potential despite current market challenges.
This collaboration with OpenAI is expected to strengthen Zeta's competitive position in the market, particularly as it expands its product features and aims to capitalize on growth opportunities in the evolving AI landscape.
Analyst Views on ZETA
Wall Street analysts forecast ZETA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZETA is 29.00 USD with a low forecast of 23.00 USD and a high forecast of 44.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
14 Analyst Rating
11 Buy
3 Hold
0 Sell
Strong Buy
Current: 20.310
Low
23.00
Averages
29.00
High
44.00
Current: 20.310
Low
23.00
Averages
29.00
High
44.00
About ZETA
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform, which is engaged in providing enterprises with consumer intelligence and marketing automation software. It enables customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, Web, chat, connected TV (CTV) and video, among others. Its Zeta Marketing Platform (ZMP) is an AI-powered marketing platform with identity data at its core. ZMP analyzes billions of structured and unstructured data signals to predict consumer intent, optimize messaging and drive personalized messaging across all channels. The Company’s Consumer Data Platform (CDP+) integrates LiveIntent’s identity graph, improving identity resolution while maintaining compliance with evolving privacy standards. Its Agile Intelligence suite provides customers with real-time, intent-driven insights.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
