VIPS.N Drops Below 5-Day SMA Amid Mixed Q3 Results
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 20 Nov 25
Source: Coinmarketcap
Shares of Vipshop Holdings Limited (VIPS.N) declined today, crossing below the 5-day simple moving average, signaling potential bearish momentum. Despite reporting a 3.4% year-over-year increase in total net revenues for Q3 2025, reaching RMB21.4 billion (US$3.0 billion), the stock's technical indicators suggest caution among investors. The company's net income attributable to shareholders rose by 16.8% to RMB1.2 billion (US$171.5 million), yet concerns linger over a slight decline in gross margin and mixed customer growth metrics. As Vipshop anticipates Q4 revenues between RMB33.2 billion and RMB34.9 billion, the market remains watchful for further developments in its strategic initiatives and overall financial health.
Analyst Views on VIPS
Wall Street analysts forecast VIPS stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for VIPS is 21.12 USD with a low forecast of 18.00 USD and a high forecast of 23.60 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
6 Analyst Rating
3 Buy
3 Hold
0 Sell
Moderate Buy
Current: 17.670
Low
18.00
Averages
21.12
High
23.60
Current: 17.670
Low
18.00
Averages
21.12
High
23.60
About VIPS
Vipshop Holdings Ltd is an online discount retailer for brands in China. The Company offers branded products to consumers in China through flash sales mainly on its vip.com Website. The Company's segment is sales, product distribution and offering of goods on its online platforms. The Company conducts its business through its subsidiaries and consolidated affiliated entities in China. Through its flash sales model, the Company sells limited quantities of discounted branded products online for limited periods of time. The Company offers diversified product offerings from over 17,000 domestic and international brands, including apparel for women, men and children, fashion goods, cosmetics, home goods and other lifestyle products. The Company offers a range of products and services for consumers through lefeng.com, specializing in branded cosmetics, apparel, healthcare products, food and other consumer products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
