Southwest Airlines Offers Special Fares Amid Spirit Airlines Closure
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 02 2026
0mins
Should l Buy LUV?
Source: Newsfilter
Southwest Airlines Co (LUV) saw a price increase of 5.01% as it crossed above the 20-day SMA, reflecting positive market conditions.
The airline is providing special fare offerings for travelers affected by Spirit Airlines' cessation of operations, available until May 6. This initiative includes discounted fares for overlapping domestic flights and international routes, aiming to attract Spirit customers. Additionally, Spirit customers with Silver or Gold Status can enjoy A-List benefits through Southwest's status match program, enhancing customer experience and strengthening Southwest's competitive position in the market.
This proactive approach not only helps affected travelers but also positions Southwest Airlines favorably in a competitive landscape, showcasing its commitment to customer satisfaction and community service.
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Analyst Views on LUV
Wall Street analysts forecast LUV stock price to rise
14 Analyst Rating
4 Buy
9 Hold
1 Sell
Hold
Current: 41.310
Low
34.00
Averages
44.21
High
60.00
Current: 41.310
Low
34.00
Averages
44.21
High
60.00
About LUV
Southwest Airlines Co. (Southwest) operates Southwest Airlines, a passenger airline that provides scheduled air transportation in the United States and near-international markets. The Company's fare products include four categories: Wanna Get Away, Wanna Get Away Plus, Anytime, and Business Select to provide customers options when choosing a fare. It also offers ancillary services, such as EarlyBird Check-In, Upgraded Boarding, and transportation of pets and unaccompanied minors, in accordance with Southwest’s respective policies. Its Rapid Rewards loyalty program enables program members to earn points for every dollar spent on Southwest base fares, also including purchases paid with LUV Vouchers, gift cards, or flight credit, with no portion of the purchase price paid with Rapid Rewards points. It operates over 803 Boeing 737 aircraft in its fleet and serves 117 destinations in 42 states, the District of Columbia, the Commonwealth of Puerto Rico, and ten near-international countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Market Performance: The S&P 500 Index rose by 0.25% and the Nasdaq 100 Index increased by 0.17%, reaching all-time highs, reflecting strong corporate earnings and optimism around artificial intelligence, although rising oil prices and bond yields limited gains.
- Middle East Impact: The failure of the US and Iran to reach a peace agreement has led to rising global bond yields, with the 10-year T-note yield increasing by 3 basis points to 4.39%, raising concerns that elevated energy prices could force central banks to tighten monetary policy.
- Chinese Trade Data: China's April exports rose by 14.1% year-on-year and imports increased by 25.3%, both exceeding market expectations, indicating positive signals for global economic recovery that could benefit global markets.
- Earnings Reports: So far, 83% of the 446 S&P 500 companies that reported earnings have beaten estimates, with Q1 earnings projected to climb by 12% year-on-year, although excluding the technology sector, the growth is only 3%, marking the weakest performance in two years.
See More
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- Market Performance: The S&P 500 rose by 0.17% and the Nasdaq 100 reached an all-time high, reflecting strong corporate earnings and optimism around AI, although rising oil prices and bond yields limited gains.
- Middle East Impact: The failure of the U.S. and Iran to reach a peace agreement has led to rising global bond yields, with the 10-year Treasury yield increasing to 4.39%, potentially forcing central banks to tighten monetary policy, which could affect market liquidity.
- Chinese Trade Data: China's April exports rose 14.1% year-on-year and imports increased by 25.3%, both exceeding market expectations, providing a positive signal for global economic growth and potentially boosting international investment sentiment.
- Corporate Earnings Situation: So far, 83% of the 446 S&P 500 companies have exceeded earnings expectations, with Q1 earnings projected to grow by 12% year-on-year, demonstrating corporate resilience in the economic recovery, although growth in the tech sector has slowed to 3%.
See More
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- Oil Price Surge Impact: Oil prices surged nearly 3% due to stalled negotiations between the U.S. and Iran, raising investor concerns about prolonged geopolitical conflicts, which in turn affected market sentiment and led to a retreat in Wall Street futures.
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See More
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- Discounted Cash Flow Analysis: The latest DCF model estimates Southwest Airlines' intrinsic value at $110.12 per share, while the current price is around $41.39, suggesting a 62.4% undervaluation that may attract value investors.
- P/E Ratio Comparison: With a P/E ratio of 24.76x, significantly above the airline industry average of 8.74x, it indicates that investors are willing to pay a premium for each dollar of earnings, reflecting confidence in its growth potential.
- Diverse Narrative Analysis: Investor expectations for Southwest Airlines vary, with bullish narratives suggesting a fair value of $45.25 per share and bearish views estimating only $24.00, indicating potential for further valuation fluctuations in the market.
See More
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- Marginal Passenger Volume Improvement: TSA screening data for U.S. airlines showed a slight improvement last week, yet year-over-year growth remains negative, indicating the aviation sector's struggle amid high ticket prices and strategic capacity cuts.
- Major Airlines Decline: Southwest Airlines and Alaska Air experienced TSA screening drops of 4.6% and 6.3%, respectively, while Delta Air Lines and United Airlines saw declines around 2%, reflecting a broader trend of weak demand.
- Capacity Adjustments in Response: Although domestic capacity for Q2 2026 is projected to grow by 3.6%, airlines have begun trimming seat arrangements for upcoming months, with total industry capacity reduced by 0.3% in May and 0.5% in June.
- High Fares Impacting Consumers: Despite a slight uptick in passenger volume, consumer sensitivity to high fares, exacerbated by war-related fuel price spikes, remains a significant headwind for the industry as it approaches the peak summer travel season.
See More
Southwest Airlines Declares $0.18 Quarterly Dividend
- Quarterly Dividend Announcement: Southwest Airlines has declared a quarterly dividend of $0.18 per share, consistent with previous payouts, indicating the company's stable cash flow and profitability, which is expected to attract more investor interest.
- Consistent Dividend Record: The company has now announced a dividend of $0.18 for nineteen consecutive quarters, reflecting its stable financial performance and enhancing investor confidence in the company's long-term growth prospects.
- Dividend Yield: The forward yield of 1.74% from this dividend provides a relatively attractive return in the current market environment, potentially appealing to investors seeking stable income.
- Shareholder Equity Assurance: The dividend will be payable on July 2, with a record date of June 11 and an ex-dividend date also on June 11, ensuring that existing shareholders can benefit from this payout, further solidifying the trust between the company and its shareholders.
See More
