Peloton Expands Sales Through Dick's Sporting Goods
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 28 2025
0mins
Source: Fool
DICK'S Sporting Goods Inc's stock fell as it hit a 20-day low amid broader market weakness, with the Nasdaq-100 down 0.53% and the S&P 500 down 0.17%.
The decline in DICK'S stock is influenced by Peloton's ongoing sales challenges, as the company has started selling its equipment through third-party retailers, including DICK'S. Despite this expansion, analysts remain skeptical about Peloton's ability to recover from declining revenue and subscriber losses, which could impact DICK'S sales performance as well.
This situation highlights the challenges faced by retailers like DICK'S in a competitive market, especially when partnering with brands that are struggling to maintain consumer interest.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy DKS?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on DKS
Wall Street analysts forecast DKS stock price to rise
15 Analyst Rating
10 Buy
5 Hold
0 Sell
Moderate Buy
Current: 226.310
Low
180.00
Averages
248.14
High
285.00
Current: 226.310
Low
180.00
Averages
248.14
High
285.00
About DKS
DICK'S Sporting Goods, Inc. is an omni-channel sporting goods retailer. The Company owns and operates Golf Galaxy, Public Lands, and Going Going Gone! specialty concept stores, and also offers its products online and through its mobile applications. It also owns and operates DICK’S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for livestreaming, scheduling, communications and scorekeeping. The Company operates over 3,200 stores e-commerce and digital businesses across 20 countries in North America, Europe, Asia, and Australia, plus a licensed store presence in Europe, the Middle East and Asia. It carries a wide variety of national brands, including but not limited to adidas, Asics, Brooks, Callaway Golf, Carhartt, Columbia, Hoka, Jordan, New Balance, Nike, Peloton, The North Face, Under Armour, Wilson, Yeti, and others. It also owns and operates brands such as Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Key Wall Street Ratings Updates for Thursday
- Tesla Robotaxi Expansion: Morgan Stanley reiterates Tesla as equal weight, noting survey checks indicate increased hiring of 'AI Safety Operators' in northern metro areas, suggesting Tesla is gearing up for robotaxi operations expansion, which could enhance future revenues.
- National Health Properties Outlook: Citizens initiates coverage of National Health Properties as outperform, believing the REIT is enhancing organic growth by increasing exposure to Senior Housing Operating Properties, indicating confidence in the senior living market.
- Nvidia Data Center Potential: Bernstein reiterates Nvidia as outperform, highlighting the enormous and still early datacenter opportunity, which is expected to provide significant upside, reflecting optimism in tech stocks.
- Quanta Services Rating Upgrade: Oppenheimer upgrades Quanta Services from perform to outperform with an $800 price target, indicating strong growth potential in the coming years, particularly in adjusted EBITDA expectations.
See More
DICK'S Sporting Goods Sales Trends Improve Amid Analyst Caution
- Sales Trend Improvement: DICK'S Sporting Goods reported positive comparable sales growth in Q1, driven by its 'Fast Break' remodeling initiative, which has expanded to approximately 100 stores globally and is expected to reach 250 before the back-to-school season, significantly enhancing store productivity and merchandise margins.
- Analyst Rating Changes: Truist raised its price target for DICK'S to $270 while maintaining a 'Buy' rating, implying a 23% upside potential; despite negative market reactions to Q1 and Q2 profit flow-through expectations, analysts believe the near-term pressure is primarily timing-related rather than a sign of weakening fundamentals.
- International Market Challenges: Jefferies highlighted ongoing weakness in DICK'S international operations, suggesting that the company may need to invest more aggressively to revive growth momentum abroad, as the soft results could add pressure during the brand's rebuilding efforts.
- Retail Sentiment Shift: On Stocktwits, retail sentiment around DICK'S shifted from 'extremely bullish' to 'bullish', with users expressing optimism about the company's future, predicting a stock price of $300 by year-end, reflecting investor confidence in the company's long-term growth potential.
See More
DICK’S Sporting Goods Reports Strong Q1 Performance with 6% Comp Growth
- Significant Sales Growth: DICK’S Sporting Goods achieved a 6% comp sales growth in Q1, with increases in average ticket and transactions, indicating strong market performance that is expected to drive future profitability.
- Strong Financial Performance: The company reported a 62.7% increase in consolidated net sales to $5.16 billion, with Foot Locker contributing $1.79 billion, demonstrating the effectiveness of its integration strategy and enhancing overall financial health.
- Optimistic Outlook: Management raised the full-year comp sales growth expectation for DICK’S to 2.5% to 4%, while also projecting Foot Locker operating income to reach $110 million to $150 million, reflecting confidence in future performance.
- Robust Capital Allocation: The company reported net capital expenditures of $289 million, dividends of $114 million, and repurchased 719,000 shares, showcasing a balanced strategy between shareholder returns and business expansion.
See More
Mixed Close for US Stocks as Oil Prices Plunge
- Market Performance: On Wednesday, the S&P 500 Index rose by 0.02%, the Dow Jones Industrial Average increased by 0.36% to a new record high, while the Nasdaq 100 fell by 0.09%, indicating a divergence in market sentiment amid enthusiasm for artificial intelligence and declining oil prices.
- Oil Price Fluctuations: Crude oil prices plummeted over 5% to a five-week low due to optimism surrounding a US-Iran peace deal, which eased inflation expectations and pushed the 10-year Treasury yield down to a 1.5-week low of 4.45%, providing support for the bond market.
- Mortgage Application Decline: US MBA mortgage applications fell by 8.5% for the week ending May 22, with the purchase mortgage sub-index down 0.4% and the refinancing sub-index down 18.1%, reflecting the dampening effect of high interest rates on housing demand, as the average 30-year fixed mortgage rate rose to 6.65%.
- Corporate Earnings Outlook: As of Wednesday, 83% of the 475 S&P 500 companies that reported Q1 earnings exceeded expectations, with projected earnings growth of 12% year-over-year, but excluding the technology sector, the growth is only 3%, indicating signs of overall earnings weakness.
See More
Dick's Sporting Goods Signals Stabilizing Demand, Bright Spot for Nike
- Sales Growth Signal: Dick's Sporting Goods reported a 6% same-store sales increase in its latest earnings, surpassing expectations and indicating a stabilizing demand for athletic footwear, which could positively impact Nike.
- Foot Locker Recovery: The acquisition of Foot Locker by Dick's resulted in a 0.6% comparable sales growth for the first time, with North America performing even better at 1.4%, laying a foundation for future sales growth.
- Nike Stock Reaction: Despite Dick's shares falling 5% due to mixed guidance, Nike's stock rose 2% following Dick's earnings report, reflecting market optimism about Nike's recovery, especially with the upcoming World Cup.
- China Market Challenge: Nike faces a forecasted 20% revenue decline in China, which remains a significant challenge for its overall recovery, even as North America wholesale revenue grew by 11%.
See More
Dick's Sporting Goods Reports Strong Q1 Performance with 6% Comp Sales Growth
- Sales Growth Highlight: Dick's Sporting Goods reported a 6% increase in comparable sales for Q1, driven by higher average ticket sizes and transaction volumes, indicating strong engagement from younger athletes and the effectiveness of the company's strategy at the intersection of sports and culture.
- Foot Locker Acquisition Impact: The US Foot Locker banner achieved a 6.4% comp sales growth, demonstrating positive early results from the acquisition, while the Fast Break initiative showed double-digit comps in Q1, reinforcing the capital-light remodel strategy.
- Gross Margin Pressure: Despite overall sales growth, the company's non-GAAP gross profit margin declined by 328 basis points year-over-year, primarily due to the mix impact from the Foot Locker business, indicating potential gross margin pressures ahead.
- Capital Expenditure Adjustments: Net capital expenditures are expected to be approximately $1 billion for Dick's and $400 million for Foot Locker, with the adjustment in CapEx outlook primarily driven by productivity initiatives at Dick's, reflecting a cautious approach to future investments.
See More
Key Wall Street Ratings Updates for Thursday
- Tesla Robotaxi Expansion: Morgan Stanley reiterates Tesla as equal weight, noting survey checks indicate increased hiring of 'AI Safety Operators' in northern metro areas, suggesting Tesla is gearing up for robotaxi operations expansion, which could enhance future revenues.
- National Health Properties Outlook: Citizens initiates coverage of National Health Properties as outperform, believing the REIT is enhancing organic growth by increasing exposure to Senior Housing Operating Properties, indicating confidence in the senior living market.
- Nvidia Data Center Potential: Bernstein reiterates Nvidia as outperform, highlighting the enormous and still early datacenter opportunity, which is expected to provide significant upside, reflecting optimism in tech stocks.
- Quanta Services Rating Upgrade: Oppenheimer upgrades Quanta Services from perform to outperform with an $800 price target, indicating strong growth potential in the coming years, particularly in adjusted EBITDA expectations.
See More
DICK'S Sporting Goods Sales Trends Improve Amid Analyst Caution
- Sales Trend Improvement: DICK'S Sporting Goods reported positive comparable sales growth in Q1, driven by its 'Fast Break' remodeling initiative, which has expanded to approximately 100 stores globally and is expected to reach 250 before the back-to-school season, significantly enhancing store productivity and merchandise margins.
- Analyst Rating Changes: Truist raised its price target for DICK'S to $270 while maintaining a 'Buy' rating, implying a 23% upside potential; despite negative market reactions to Q1 and Q2 profit flow-through expectations, analysts believe the near-term pressure is primarily timing-related rather than a sign of weakening fundamentals.
- International Market Challenges: Jefferies highlighted ongoing weakness in DICK'S international operations, suggesting that the company may need to invest more aggressively to revive growth momentum abroad, as the soft results could add pressure during the brand's rebuilding efforts.
- Retail Sentiment Shift: On Stocktwits, retail sentiment around DICK'S shifted from 'extremely bullish' to 'bullish', with users expressing optimism about the company's future, predicting a stock price of $300 by year-end, reflecting investor confidence in the company's long-term growth potential.
See More
DICK’S Sporting Goods Reports Strong Q1 Performance with 6% Comp Growth
- Significant Sales Growth: DICK’S Sporting Goods achieved a 6% comp sales growth in Q1, with increases in average ticket and transactions, indicating strong market performance that is expected to drive future profitability.
- Strong Financial Performance: The company reported a 62.7% increase in consolidated net sales to $5.16 billion, with Foot Locker contributing $1.79 billion, demonstrating the effectiveness of its integration strategy and enhancing overall financial health.
- Optimistic Outlook: Management raised the full-year comp sales growth expectation for DICK’S to 2.5% to 4%, while also projecting Foot Locker operating income to reach $110 million to $150 million, reflecting confidence in future performance.
- Robust Capital Allocation: The company reported net capital expenditures of $289 million, dividends of $114 million, and repurchased 719,000 shares, showcasing a balanced strategy between shareholder returns and business expansion.
See More
Mixed Close for US Stocks as Oil Prices Plunge
- Market Performance: On Wednesday, the S&P 500 Index rose by 0.02%, the Dow Jones Industrial Average increased by 0.36% to a new record high, while the Nasdaq 100 fell by 0.09%, indicating a divergence in market sentiment amid enthusiasm for artificial intelligence and declining oil prices.
- Oil Price Fluctuations: Crude oil prices plummeted over 5% to a five-week low due to optimism surrounding a US-Iran peace deal, which eased inflation expectations and pushed the 10-year Treasury yield down to a 1.5-week low of 4.45%, providing support for the bond market.
- Mortgage Application Decline: US MBA mortgage applications fell by 8.5% for the week ending May 22, with the purchase mortgage sub-index down 0.4% and the refinancing sub-index down 18.1%, reflecting the dampening effect of high interest rates on housing demand, as the average 30-year fixed mortgage rate rose to 6.65%.
- Corporate Earnings Outlook: As of Wednesday, 83% of the 475 S&P 500 companies that reported Q1 earnings exceeded expectations, with projected earnings growth of 12% year-over-year, but excluding the technology sector, the growth is only 3%, indicating signs of overall earnings weakness.
See More
Dick's Sporting Goods Signals Stabilizing Demand, Bright Spot for Nike
- Sales Growth Signal: Dick's Sporting Goods reported a 6% same-store sales increase in its latest earnings, surpassing expectations and indicating a stabilizing demand for athletic footwear, which could positively impact Nike.
- Foot Locker Recovery: The acquisition of Foot Locker by Dick's resulted in a 0.6% comparable sales growth for the first time, with North America performing even better at 1.4%, laying a foundation for future sales growth.
- Nike Stock Reaction: Despite Dick's shares falling 5% due to mixed guidance, Nike's stock rose 2% following Dick's earnings report, reflecting market optimism about Nike's recovery, especially with the upcoming World Cup.
- China Market Challenge: Nike faces a forecasted 20% revenue decline in China, which remains a significant challenge for its overall recovery, even as North America wholesale revenue grew by 11%.
See More
Dick's Sporting Goods Reports Strong Q1 Performance with 6% Comp Sales Growth
- Sales Growth Highlight: Dick's Sporting Goods reported a 6% increase in comparable sales for Q1, driven by higher average ticket sizes and transaction volumes, indicating strong engagement from younger athletes and the effectiveness of the company's strategy at the intersection of sports and culture.
- Foot Locker Acquisition Impact: The US Foot Locker banner achieved a 6.4% comp sales growth, demonstrating positive early results from the acquisition, while the Fast Break initiative showed double-digit comps in Q1, reinforcing the capital-light remodel strategy.
- Gross Margin Pressure: Despite overall sales growth, the company's non-GAAP gross profit margin declined by 328 basis points year-over-year, primarily due to the mix impact from the Foot Locker business, indicating potential gross margin pressures ahead.
- Capital Expenditure Adjustments: Net capital expenditures are expected to be approximately $1 billion for Dick's and $400 million for Foot Locker, with the adjustment in CapEx outlook primarily driven by productivity initiatives at Dick's, reflecting a cautious approach to future investments.
See More
