Molson Coors Beverage Co benefits from Super Bowl sales surge
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 05 2025
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Should l Buy TAP?
Source: 8-K
Molson Coors Beverage Co's stock rose by 3.03% as it reached a 20-day high, reflecting positive market sentiment ahead of the Super Bowl.
The Super Bowl is a significant event for beer sales, with the week leading up to it typically seeing a surge in demand for beverages as Americans prepare for gatherings. This seasonal spike in sales is expected to positively impact Molson Coors, positioning the company favorably in the beverage market.
As consumers gear up for the Super Bowl celebrations, Molson Coors is likely to benefit from increased retail sales, enhancing its market presence during this peak period.
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Analyst Views on TAP
Wall Street analysts forecast TAP stock price to rise
15 Analyst Rating
5 Buy
9 Hold
1 Sell
Moderate Buy
Current: 48.350
Low
46.00
Averages
52.00
High
72.00
Current: 48.350
Low
46.00
Averages
52.00
High
72.00
About TAP
Molson Coors Beverage Company is a holding company. The Company operates in two segments: Americas and EMEA&APAC. The Americas segment consists of the production, importing, marketing, distribution and sales of its owned brands and partner brands and licensed brands in the United States, Canada and various countries in Latin America. It operates nine primary breweries, three craft breweries and two container operations. It also includes partnership arrangements for the distribution of beer in Ontario and the western provinces of Canada. The EMEA&APAC segment consists of the production, marketing and sales of its primary brands as well as other owned and licensed brands in Bulgaria, Croatia, Czech Republic, Hungary, Montenegro, the Republic of Ireland, Romania, Serbia, the United Kingdom, various other European countries and certain countries within the Middle East, Africa and Asia Pacific regions. It operates approximately 11 primary breweries, four craft breweries and one cidery.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Future Outlook: CFO Tracey Joubert warned of rising commodity input costs impacting 2026, with sales expected to remain flat at around $11 billion, while 'underlying' earnings are forecasted to decline by 11% to 15%.
- Cash Flow Status: Despite challenges, Molson Coors anticipates generating approximately $1.1 billion in positive free cash flow this year, translating to a price-to-free cash flow ratio of only 8.7 on its $9.6 billion market cap, indicating growth potential under current valuation.
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- Shifts in Fed Policy Expectations: Hawkish comments from Fed officials suggest a potential need for interest rate hikes to combat persistent inflation, leading to a more hawkish outlook for future rate paths, which further dampens market sentiment.
- Earnings Season Nearing Conclusion: With over three-quarters of S&P 500 companies reporting, 74% exceeded expectations, and Q4 earnings are projected to grow by 8.4%, demonstrating corporate resilience, yet the market remains cautious about future growth prospects.
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- Earnings Season Nearing End: Over 75% of S&P 500 companies have reported earnings, with 75% exceeding expectations, and Q4 earnings growth is projected at 8.4%, marking the tenth consecutive quarter of year-over-year growth, demonstrating resilience in corporate earnings.
- Geopolitical Risks Intensify: WTI crude oil prices rose over 2% to a three-week high due to military buildup in the Middle East, potentially increasing inflationary pressures, which could affect market sentiment and investor confidence.
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- Mixed Economic Data: Weekly initial jobless claims dropped to 206,000, a five-week low, indicating a strong labor market; however, the December trade deficit widened to $70.3 billion, exceeding expectations, suggesting economic pressures that could affect market confidence.
- Earnings Season Nearing End: Over 75% of S&P 500 companies have reported earnings, with 75% exceeding expectations, and Q4 earnings growth projected at 8.4%, providing some support for the market, although overall sentiment remains cautious.
- Geopolitical Risks Intensify: WTI crude oil prices rose over 1% to a three-week high due to U.S. military buildup in the Middle East, heightening inflation concerns and potentially increasing expectations for Fed rate hikes.
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