Franklin Templeton Launches Preferred Partner Program to Enhance Tax Management
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 17 2026
0mins
Franklin Resources Inc. saw its stock price rise by 3.90%, reaching a 52-week high amid a challenging market where the Nasdaq-100 and S&P 500 are both down.
The increase in Franklin's stock is attributed to the launch of its Preferred Partner Program (P3), which allows third-party asset managers to offer tax-managed investment strategies through the Canvas platform. This initiative is expected to attract more advisors and enhance client satisfaction by providing tailored investment solutions. Additionally, partnerships with firms like MFS Investment Management and T. Rowe Price will enrich Franklin's product offerings.
This strategic move not only strengthens Franklin's market position but also reflects its commitment to innovation in asset management, potentially leading to increased advisor engagement and client retention.
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Analyst Views on BEN
Wall Street analysts forecast BEN stock price to fall
6 Analyst Rating
1 Buy
1 Hold
4 Sell
Moderate Sell
Current: 33.790
Low
22.00
Averages
26.83
High
36.00
Current: 33.790
Low
22.00
Averages
26.83
High
36.00
About BEN
Franklin Resources, Inc. is a global investment management company with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Through its specialist investment managers, the Company offers specialization on a global scale, bringing capabilities in equity, fixed income, alternatives and multi-asset solutions. It provides its investment management and related services to retail, institutional and high-net-worth investors in jurisdictions worldwide. Its investment products include its sponsored funds, as well as institutional and high-net-worth separate accounts, retail separately managed account programs, sub-advised products, and other investment vehicles. Its funds include registered funds (including exchange-traded funds) and unregistered funds. It offers its services and products under its various distinct brand names, including, but not limited to, Alcentra, Benefit Street Partners, Brandywine Global Investment Management, Canvas, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Franklin Templeton Launches Cryptocurrency Investment Unit
- New Division Launch: Franklin Templeton has officially launched a new cryptocurrency investment unit following the acquisition of 250 Digital, aiming to provide actively managed crypto strategies for its $1.7 trillion in managed assets, thereby enhancing its competitive edge in the digital asset space.
- Team Integration: The new unit will combine the investment capabilities of the former 250 Digital team with Franklin Templeton's global investment management group, ensuring expertise and resource sharing in cryptocurrency investments, which will further diversify and enhance portfolio returns.
- Capital Investment Plans: Franklin Templeton plans to invest its own capital into cryptocurrencies like Bitcoin, signaling a long-term commitment to digital assets, which is expected to attract more institutional investors to its crypto investment products and drive growth in emerging markets.
- Leadership Team: The crypto unit will be co-led by industry veterans Christopher Perkins and Seth Ginns, with Perkins serving as Head of Franklin Crypto and Ginns as Chief Investment Officer, and their extensive industry experience is anticipated to accelerate the new unit's development and market recognition.
See More
Morgan Stanley Files Low-Fee Ethereum and Solana ETFs
- Low-Fee ETF Filing: Morgan Stanley's proposed Ethereum and Solana ETFs feature an annual fee of 0.14%, the lowest globally, which is expected to attract more investor interest and enhance market competitiveness.
- Yield Distribution Mechanism: The ETFs will stake holdings via Figment, Galaxy, and Coinbase, passing 95% of staking rewards to investors, thereby increasing potential returns and enhancing product appeal.
- Competitive Landscape Shift: Morgan Stanley and Franklin Templeton filed ETF applications on the same day, with the former competing with Grayscale through lower fees, while the latter aims to capture market share through innovative product design, indicating intensified competition in the U.S. crypto ETF market.
- Market Response and Outlook: Morgan Stanley's Ethereum Trust has attracted approximately $300.7 million in net flows since its launch, and if the new ETFs are approved, they will further solidify the firm's leadership position in the crypto asset management sector.
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- Bitcoin Price Fluctuation: Bitcoin traded around $63,000 on June 19, down from $65,000 at the week's start, reflecting market sensitivity to the Fed's interest rate hike signals, which may further weaken investor confidence.
- Bearish Options Traders: Options traders are betting that Bitcoin's price could fall to $52,000 in the coming weeks, indicating a panic sentiment in the market regarding interest rate hikes, potentially leading to more investors exiting digital assets.
- Ethereum Foundation Executive Resignation: Hsiao-Wei Wang, the executive director of the Ethereum Foundation, has resigned, marking turmoil in the organization's leadership that could impact its strategic direction and project advancement.
- New ETF Plans: Franklin Templeton is planning to launch ETFs that convert corporate dividends into Bitcoin, which, if approved, would provide investors with new investment avenues and potentially boost Bitcoin demand.
See More
Morningstar Partners with Apollo and Others to Launch Investment Portfolios
- Portfolio Innovation: Morningstar's wealth division has partnered with Apollo Global Management, Franklin Templeton, and J.P. Morgan Asset Management to launch new investment portfolios aimed at providing retail investors access to both private and public markets, catering to diverse investment needs.
- Broad Market Coverage: The new portfolios will encompass multiple asset classes, aiming to enhance return potential by combining the strengths of private and public markets while mitigating risks associated with market volatility, thereby increasing portfolio stability.
- Strategic Collaboration Significance: This partnership not only showcases Morningstar's innovative capabilities in asset management but also highlights the synergistic effects with leading industry institutions, which is expected to attract more retail investors and drive business growth for the company.
- Retail Investor Benefits: By offering a diversified range of investment options, the new portfolios will assist retail investors in better risk diversification and seizing market opportunities, thereby enhancing their overall investment returns and further promoting the democratization of financial markets.
See More
Franklin Templeton Launches Preferred Partner Program for Tax-Managed Strategies
- Program Expansion: Franklin Templeton's launch of the Preferred Partner Program (P3) allows third-party asset managers to offer tax-managed versions of investment strategies through the Canvas platform, enhancing its personalization and tax management capabilities, which is expected to attract more advisors to the platform.
- Partnerships: Companies like MFS Investment Management, Federated Hermes, and T. Rowe Price will now offer systematically tax-managed strategies via CanvasP3, enriching Franklin Templeton's product suite and providing advisors with more options to meet client needs.
- Tax Management Features: The Canvas platform supports tax-loss harvesting, tax-aware transitions, and annual tax budgets, enabling advisors to tailor investment portfolios to individual client circumstances while preserving the intent of the underlying strategies, which is expected to enhance client satisfaction.
- Technology-Driven Personalization: Franklin emphasizes Canvas's scalable implementation capabilities, aiming to transform traditional performance discussions into a more personalized portfolio experience, thereby strengthening the interaction and trust between advisors and their clients.
See More
Franklin Resources to Join SpaceX IPO This Week
- IPO Participation Confirmed: Franklin Resources CEO Jenny Johnson confirmed during a CNBC interview that the firm will participate in SpaceX's initial public offering (IPO), marking an active positioning in the innovation market.
- Asset Management Scale: With nearly $1.7 trillion in assets under management, Franklin Resources demonstrates significant market influence while reflecting its ongoing focus on high-potential investments.
- Strong Investor Demand: SpaceX's IPO is expected to raise $75 billion, with over $250 billion in investor demand already, indicating high market anticipation for the company's future growth.
- Potential Investor Relations: Discussions between SpaceX and Saudi Arabia's Public Investment Fund for a potential $5 billion anchor stake could enhance the IPO's appeal and potentially open more investment opportunities for Franklin.
See More
Franklin Templeton Launches Cryptocurrency Investment Unit
- New Division Launch: Franklin Templeton has officially launched a new cryptocurrency investment unit following the acquisition of 250 Digital, aiming to provide actively managed crypto strategies for its $1.7 trillion in managed assets, thereby enhancing its competitive edge in the digital asset space.
- Team Integration: The new unit will combine the investment capabilities of the former 250 Digital team with Franklin Templeton's global investment management group, ensuring expertise and resource sharing in cryptocurrency investments, which will further diversify and enhance portfolio returns.
- Capital Investment Plans: Franklin Templeton plans to invest its own capital into cryptocurrencies like Bitcoin, signaling a long-term commitment to digital assets, which is expected to attract more institutional investors to its crypto investment products and drive growth in emerging markets.
- Leadership Team: The crypto unit will be co-led by industry veterans Christopher Perkins and Seth Ginns, with Perkins serving as Head of Franklin Crypto and Ginns as Chief Investment Officer, and their extensive industry experience is anticipated to accelerate the new unit's development and market recognition.
See More
Morgan Stanley Files Low-Fee Ethereum and Solana ETFs
- Low-Fee ETF Filing: Morgan Stanley's proposed Ethereum and Solana ETFs feature an annual fee of 0.14%, the lowest globally, which is expected to attract more investor interest and enhance market competitiveness.
- Yield Distribution Mechanism: The ETFs will stake holdings via Figment, Galaxy, and Coinbase, passing 95% of staking rewards to investors, thereby increasing potential returns and enhancing product appeal.
- Competitive Landscape Shift: Morgan Stanley and Franklin Templeton filed ETF applications on the same day, with the former competing with Grayscale through lower fees, while the latter aims to capture market share through innovative product design, indicating intensified competition in the U.S. crypto ETF market.
- Market Response and Outlook: Morgan Stanley's Ethereum Trust has attracted approximately $300.7 million in net flows since its launch, and if the new ETFs are approved, they will further solidify the firm's leadership position in the crypto asset management sector.
See More
Bitcoin Declines as Fed Signals Rate Hikes Ahead
- Bitcoin Price Fluctuation: Bitcoin traded around $63,000 on June 19, down from $65,000 at the week's start, reflecting market sensitivity to the Fed's interest rate hike signals, which may further weaken investor confidence.
- Bearish Options Traders: Options traders are betting that Bitcoin's price could fall to $52,000 in the coming weeks, indicating a panic sentiment in the market regarding interest rate hikes, potentially leading to more investors exiting digital assets.
- Ethereum Foundation Executive Resignation: Hsiao-Wei Wang, the executive director of the Ethereum Foundation, has resigned, marking turmoil in the organization's leadership that could impact its strategic direction and project advancement.
- New ETF Plans: Franklin Templeton is planning to launch ETFs that convert corporate dividends into Bitcoin, which, if approved, would provide investors with new investment avenues and potentially boost Bitcoin demand.
See More
Morningstar Partners with Apollo and Others to Launch Investment Portfolios
- Portfolio Innovation: Morningstar's wealth division has partnered with Apollo Global Management, Franklin Templeton, and J.P. Morgan Asset Management to launch new investment portfolios aimed at providing retail investors access to both private and public markets, catering to diverse investment needs.
- Broad Market Coverage: The new portfolios will encompass multiple asset classes, aiming to enhance return potential by combining the strengths of private and public markets while mitigating risks associated with market volatility, thereby increasing portfolio stability.
- Strategic Collaboration Significance: This partnership not only showcases Morningstar's innovative capabilities in asset management but also highlights the synergistic effects with leading industry institutions, which is expected to attract more retail investors and drive business growth for the company.
- Retail Investor Benefits: By offering a diversified range of investment options, the new portfolios will assist retail investors in better risk diversification and seizing market opportunities, thereby enhancing their overall investment returns and further promoting the democratization of financial markets.
See More
Franklin Templeton Launches Preferred Partner Program for Tax-Managed Strategies
- Program Expansion: Franklin Templeton's launch of the Preferred Partner Program (P3) allows third-party asset managers to offer tax-managed versions of investment strategies through the Canvas platform, enhancing its personalization and tax management capabilities, which is expected to attract more advisors to the platform.
- Partnerships: Companies like MFS Investment Management, Federated Hermes, and T. Rowe Price will now offer systematically tax-managed strategies via CanvasP3, enriching Franklin Templeton's product suite and providing advisors with more options to meet client needs.
- Tax Management Features: The Canvas platform supports tax-loss harvesting, tax-aware transitions, and annual tax budgets, enabling advisors to tailor investment portfolios to individual client circumstances while preserving the intent of the underlying strategies, which is expected to enhance client satisfaction.
- Technology-Driven Personalization: Franklin emphasizes Canvas's scalable implementation capabilities, aiming to transform traditional performance discussions into a more personalized portfolio experience, thereby strengthening the interaction and trust between advisors and their clients.
See More
Franklin Resources to Join SpaceX IPO This Week
- IPO Participation Confirmed: Franklin Resources CEO Jenny Johnson confirmed during a CNBC interview that the firm will participate in SpaceX's initial public offering (IPO), marking an active positioning in the innovation market.
- Asset Management Scale: With nearly $1.7 trillion in assets under management, Franklin Resources demonstrates significant market influence while reflecting its ongoing focus on high-potential investments.
- Strong Investor Demand: SpaceX's IPO is expected to raise $75 billion, with over $250 billion in investor demand already, indicating high market anticipation for the company's future growth.
- Potential Investor Relations: Discussions between SpaceX and Saudi Arabia's Public Investment Fund for a potential $5 billion anchor stake could enhance the IPO's appeal and potentially open more investment opportunities for Franklin.
See More
