Crocs Inc's stock price fell by 5.92% today, hitting a 5-day low, as broader market indices also declined with the Nasdaq-100 down 0.59% and the S&P 500 down 0.41%.
This decline comes amid Crocs being excluded from Motley Fool's latest top investment picks, indicating a cautious stance from analysts regarding its future growth potential. The absence from this list, which has historically included high-performing stocks, suggests that Crocs may not be keeping pace with overall market growth, impacting investor confidence and leading to a reassessment of portfolios.
The implications of this exclusion could be significant for Crocs, as it may deter potential investors looking for promising alternatives. The company's unique positioning in the fashion and comfort market remains, but without strong analyst backing, its stock performance may continue to face challenges.
Wall Street analysts forecast CROX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CROX is 90.38 USD with a low forecast of 75.00 USD and a high forecast of 112.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
Wall Street analysts forecast CROX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CROX is 90.38 USD with a low forecast of 75.00 USD and a high forecast of 112.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
3 Buy
7 Hold
0 Sell
Moderate Buy
Current: 82.870
Low
75.00
Averages
90.38
High
112.00
Current: 82.870
Low
75.00
Averages
90.38
High
112.00
KeyBanc
Ashley Owens
Overweight -> Sector Weight
downgrade
2026-01-22
Reason
KeyBanc
Ashley Owens
Price Target
AI Analysis
2026-01-22
downgrade
Overweight -> Sector Weight
Reason
KeyBanc analyst Ashley Owens downgraded Crocs to Sector Weight from Overweight without a price target. The company's U.S. demand remains challenged, the analyst tells investors in a research note. The firm sees limited visibility for Crocs given ongoing wholesale caution, tariff headwinds, and continued pressure at Heydude as the channel cleanup continues. KeyBanc believes the stock has limited catalysts near-term and prefer to remain on the sidelines until the company's compares get easier in the second half of 2026.
BWG Global
Negative
to
Mixed
upgrade
2026-01-08
Reason
BWG Global
Price Target
2026-01-08
upgrade
Negative
to
Mixed
Reason
BWG Global upgraded its view of Crocs to Mixed from Negative, citing checks with buyers, distributors and managers from China and the U.S.
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Baird
Jonathan Komp
Outperform -> Neutral
downgrade
$100
2026-01-07
Reason
Baird
Jonathan Komp
Price Target
$100
2026-01-07
downgrade
Outperform -> Neutral
Reason
Baird analyst Jonathan Komp downgraded Crocs to Neutral from Outperform with an unchanged price target of $100.
Seaport Research
Neutral
maintain
2025-11-11
Reason
Seaport Research
Price Target
2025-11-11
maintain
Neutral
Reason
After having hosted a small group call with Crocs' CFO last week, Seaport Research tells investors that the call was partly used to "dig a little deeper" into some of the key topics coming out of Q3 results the prior week. While the firm notes that Crocs' initiatives are weighing on the company's results over the near term - highlighting that while the company is pulling back on the breadth and depth of promotions in North America, it plans a 2 for $50 promotion during key holiday selling periods - the firm believes this is what is best for the business over the long term. The firm maintains a Neutral rating with no price target on Crocs shares.
About CROX
Crocs, Inc. is engaged in the design, development, worldwide marketing, distribution, and sale of casual lifestyle footwear and accessories for all. The Company's brands include Crocs and HEYDUDE. The Crocs Brand's collection contains Croslite material, a proprietary, molded footwear technology. It also uses Croslite material formulations in connection with material technologies used in its visible comfort collections, such as its LiteRide and Free Feel Technology products. The HEYDUDE Brand offers shoes with an iconic and versatile loafer silhouette with many wearing occasions that focus on casualization, comfort-led functionality and personalization. It sells its products in more than 80 countries, through wholesale and direct-to-consumer channels. Its wholesale channel includes domestic and international multi-brand retailers, e-tailers and others. Its direct-to-consumer channel includes Company-operated retail stores, Company-operated e-commerce sites and third-party marketplaces.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
