Clorox Co hits 20-day low amid market decline
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 01 2026
0mins
Should l Buy CLX?
Source: Coinmarketcap
Clorox Co's stock price fell by 3.20% during regular trading, hitting a 20-day low. This decline comes as the broader market, including the Nasdaq-100 and S&P 500, also experienced losses of 0.41% and 0.60%, respectively.
The drop in Clorox's stock price is primarily attributed to sector rotation, as investors are shifting their focus away from consumer staples amid broader market weakness. This trend reflects a general preference for more growth-oriented sectors, which has negatively impacted Clorox's stock performance.
As the market continues to fluctuate, Clorox may face challenges in regaining investor confidence. The company's ability to adapt to changing market conditions will be crucial for its future performance.
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Analyst Views on CLX
Wall Street analysts forecast CLX stock price to rise
14 Analyst Rating
1 Buy
10 Hold
3 Sell
Hold
Current: 117.430
Low
94.00
Averages
118.69
High
152.00
Current: 117.430
Low
94.00
Averages
118.69
High
152.00
About CLX
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. The Company operates through four segments: Health and Wellness, Household, Lifestyle, and International. Its Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr and Formula 409 brands in the United States. Its Household segment consists of bags and wraps, cat litter and grilling products marketed and sold under the Glad, Fresh Step and Scoop Away, and Kingsford brands in the United States. The lifestyle segment consists of food, water-filtration and natural personal care products marketed and sold under the Hidden Valley, Brita and Burt’s Bees brands. International consists of products sold outside the United States. Its products within this segment include laundry additives, home care products, bags and wraps, cat litter, water-filtration products and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Clorox Declares Quarterly Dividend of $1.24 per Share
- Quarterly Dividend Announcement: Clorox has declared a quarterly dividend of $1.24 per share, consistent with previous distributions, demonstrating the company's ongoing ability to maintain stable cash flow, which is likely to attract income-seeking investors.
- Dividend Yield: The forward yield of 3.92% reflects the company's appeal in the current market environment, potentially increasing investor interest in Clorox stock as a reliable income source.
- Financial Performance: Clorox reported a non-GAAP EPS of $1.39, missing expectations by $0.04, while its revenue of $1.67 billion exceeded forecasts by $30 million, indicating resilience in revenue growth despite EPS shortfall.
- Future Growth Strategy: Clorox has set a category growth target of 0-1% and plans to drive recovery through innovation, signaling a focus on enhancing market competitiveness following the completion of its ERP transition.
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Clorox Declares Quarterly Dividend of $1.24 Per Share
- Quarterly Dividend Announcement: The Clorox Company's board of directors has declared a quarterly dividend of $1.24 per share, payable on May 8, 2026, reflecting the company's ongoing commitment to shareholder returns.
- Record Date for Shareholders: The record date for this dividend is April 22, 2026, ensuring that shareholders who own stock by this date will receive the dividend, thereby bolstering investor confidence.
- Historical Dividend Growth: Clorox has a long-standing history of providing value to shareholders through regular dividend payments and annual increases, indicating the company's stable financial health and dedication to its investors.
- Commitment to Sustainability: Founded in 1913, Clorox integrates sustainability into its business practices, aiming to enhance consumer experiences through innovation and trusted brands, which strengthens its competitive position in the market.
See More
Clorox Declares Quarterly Dividend of $1.24 Per Share
- Quarterly Dividend Declaration: The Clorox Company's board has declared a quarterly dividend of $1.24 per share, payable on May 8, 2026, to shareholders of record as of April 22, 2026, demonstrating the company's commitment to delivering shareholder value.
- Shareholder Return History: Clorox has a long-standing practice of providing regular dividend payments and annual increases, reflecting its strategic focus on enhancing shareholder value over time.
- Sustainability Commitment: Founded in 1913, Clorox integrates sustainability into its business operations, aiming to enhance brand experiences through consumer-centric innovation, thereby strengthening its competitive position in the market.
- Brand Diversity: Clorox boasts a portfolio of well-known brands, including Brita, Burt's Bees, Clorox, and Glad, showcasing its extensive influence in the household cleaning and personal care sectors.
See More
Clorox CFO to Participate in Citi Conference
- Executive Participation: Clorox's CFO Luc Bellet will participate in a fireside chat at the Citi Global Consumer & Retail Conference on March 9, 2026, showcasing the company's strategic insights and financial health in the consumer market.
- Live Webcast Arrangement: The presentation will begin at 8:45 a.m. ET (5:45 a.m. PT), allowing viewers to access the live stream via the company's website, enhancing interaction and transparency with investors.
- Replay Availability: A replay of the presentation will be available on the company’s website after the event, ensuring that investors who cannot watch live can still access key information, further improving information accessibility.
- Company Background Overview: Founded in 1913, Clorox is committed to sustainability and consumer-centric innovation, with a portfolio of trusted brands like Brita and Clorox, demonstrating its market leadership and brand influence.
See More
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- Safety of Consumer Staples: The consumer staples sector is viewed as a safe haven due to its provision of essential products, ensuring that consumers will continue to purchase food and household items even during economic downturns, highlighting its importance amid market volatility.
- Risks of High-Yield Stocks: While Altria's high yield is appealing, its declining sales present fundamental concerns that could negatively impact dividends, necessitating careful evaluation of its long-term sustainability by investors.
- Strong Brand Support: General Mills boasts a 5.4% dividend yield supported by ongoing investments in brand leadership and innovation; despite management lowering full-year earnings guidance, its 127-year history of uninterrupted dividends bolsters long-term investor confidence.
- Seizing Investment Opportunities: With Hormel and Clorox yielding 4.8% and 4% respectively, both companies excel in brand ownership and product innovation, and the current price weakness presents a favorable opportunity for long-term investors to buy at attractive prices.
See More
Analysis of High-Yield Stock Investment Strategies
- Safety in Consumer Staples: The consumer staples sector is viewed as a safe haven due to its provision of essential products, ensuring that consumers continue to purchase food and necessities even in tough economic times, thus offering relatively stable returns for investors.
- General Mills' Investment Potential: With a dividend yield of 5.4%, General Mills has lowered its full-year earnings guidance; however, its 127-year history of uninterrupted dividends indicates strong resilience, making it an attractive option for long-term investors to increase their stakes now.
- Stability of Hormel Foods: Hormel boasts a dividend yield of nearly 4.8% and is recognized as a Dividend King with over 50 years of annual dividend increases, demonstrating its ability to maintain stability amid industry fluctuations, presenting a buying opportunity for long-term investors given the current price dip.
- Market Opportunities for Clorox: Clorox, with a dividend yield of 4%, is just a few years away from becoming a Dividend King; despite facing challenges, its strong brand and focus on product innovation make it appealing for investors seeking high yields during market downturns.
See More
Clorox Declares Quarterly Dividend of $1.24 per Share
- Quarterly Dividend Announcement: Clorox has declared a quarterly dividend of $1.24 per share, consistent with previous distributions, demonstrating the company's ongoing ability to maintain stable cash flow, which is likely to attract income-seeking investors.
- Dividend Yield: The forward yield of 3.92% reflects the company's appeal in the current market environment, potentially increasing investor interest in Clorox stock as a reliable income source.
- Financial Performance: Clorox reported a non-GAAP EPS of $1.39, missing expectations by $0.04, while its revenue of $1.67 billion exceeded forecasts by $30 million, indicating resilience in revenue growth despite EPS shortfall.
- Future Growth Strategy: Clorox has set a category growth target of 0-1% and plans to drive recovery through innovation, signaling a focus on enhancing market competitiveness following the completion of its ERP transition.
See More
Clorox Declares Quarterly Dividend of $1.24 Per Share
- Quarterly Dividend Announcement: The Clorox Company's board of directors has declared a quarterly dividend of $1.24 per share, payable on May 8, 2026, reflecting the company's ongoing commitment to shareholder returns.
- Record Date for Shareholders: The record date for this dividend is April 22, 2026, ensuring that shareholders who own stock by this date will receive the dividend, thereby bolstering investor confidence.
- Historical Dividend Growth: Clorox has a long-standing history of providing value to shareholders through regular dividend payments and annual increases, indicating the company's stable financial health and dedication to its investors.
- Commitment to Sustainability: Founded in 1913, Clorox integrates sustainability into its business practices, aiming to enhance consumer experiences through innovation and trusted brands, which strengthens its competitive position in the market.
See More
Clorox Declares Quarterly Dividend of $1.24 Per Share
- Quarterly Dividend Declaration: The Clorox Company's board has declared a quarterly dividend of $1.24 per share, payable on May 8, 2026, to shareholders of record as of April 22, 2026, demonstrating the company's commitment to delivering shareholder value.
- Shareholder Return History: Clorox has a long-standing practice of providing regular dividend payments and annual increases, reflecting its strategic focus on enhancing shareholder value over time.
- Sustainability Commitment: Founded in 1913, Clorox integrates sustainability into its business operations, aiming to enhance brand experiences through consumer-centric innovation, thereby strengthening its competitive position in the market.
- Brand Diversity: Clorox boasts a portfolio of well-known brands, including Brita, Burt's Bees, Clorox, and Glad, showcasing its extensive influence in the household cleaning and personal care sectors.
See More
Clorox CFO to Participate in Citi Conference
- Executive Participation: Clorox's CFO Luc Bellet will participate in a fireside chat at the Citi Global Consumer & Retail Conference on March 9, 2026, showcasing the company's strategic insights and financial health in the consumer market.
- Live Webcast Arrangement: The presentation will begin at 8:45 a.m. ET (5:45 a.m. PT), allowing viewers to access the live stream via the company's website, enhancing interaction and transparency with investors.
- Replay Availability: A replay of the presentation will be available on the company’s website after the event, ensuring that investors who cannot watch live can still access key information, further improving information accessibility.
- Company Background Overview: Founded in 1913, Clorox is committed to sustainability and consumer-centric innovation, with a portfolio of trusted brands like Brita and Clorox, demonstrating its market leadership and brand influence.
See More
Cautious Investment Strategy for High-Yield Stocks
- Safety of Consumer Staples: The consumer staples sector is viewed as a safe haven due to its provision of essential products, ensuring that consumers will continue to purchase food and household items even during economic downturns, highlighting its importance amid market volatility.
- Risks of High-Yield Stocks: While Altria's high yield is appealing, its declining sales present fundamental concerns that could negatively impact dividends, necessitating careful evaluation of its long-term sustainability by investors.
- Strong Brand Support: General Mills boasts a 5.4% dividend yield supported by ongoing investments in brand leadership and innovation; despite management lowering full-year earnings guidance, its 127-year history of uninterrupted dividends bolsters long-term investor confidence.
- Seizing Investment Opportunities: With Hormel and Clorox yielding 4.8% and 4% respectively, both companies excel in brand ownership and product innovation, and the current price weakness presents a favorable opportunity for long-term investors to buy at attractive prices.
See More
Analysis of High-Yield Stock Investment Strategies
- Safety in Consumer Staples: The consumer staples sector is viewed as a safe haven due to its provision of essential products, ensuring that consumers continue to purchase food and necessities even in tough economic times, thus offering relatively stable returns for investors.
- General Mills' Investment Potential: With a dividend yield of 5.4%, General Mills has lowered its full-year earnings guidance; however, its 127-year history of uninterrupted dividends indicates strong resilience, making it an attractive option for long-term investors to increase their stakes now.
- Stability of Hormel Foods: Hormel boasts a dividend yield of nearly 4.8% and is recognized as a Dividend King with over 50 years of annual dividend increases, demonstrating its ability to maintain stability amid industry fluctuations, presenting a buying opportunity for long-term investors given the current price dip.
- Market Opportunities for Clorox: Clorox, with a dividend yield of 4%, is just a few years away from becoming a Dividend King; despite facing challenges, its strong brand and focus on product innovation make it appealing for investors seeking high yields during market downturns.
See More
