Winmark Corporation Reports Strong 2025 Financial Results
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 18 2026
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Should l Buy WINA?
Source: Newsfilter
- Net Income Growth: In 2025, Winmark Corporation reported a net income of $41.65 million, translating to $11.30 per diluted share, compared to $39.95 million and $10.89 per share in 2024, indicating a sustained enhancement in profitability and reflecting the effectiveness of its business model and increased market demand.
- Strong Quarterly Performance: For the fourth quarter of 2025, net income reached $9.96 million with a diluted earnings per share of $2.69, up from $9.58 million and $2.60 in the same period last year, suggesting improved sales and operational efficiency at the end of the quarter, which bolsters investor confidence.
- Significant Revenue Growth: Total revenue for 2025 was $86.06 million, a 5.8% increase from $81.29 million in 2024, demonstrating the positive impact of investments in marketing and innovation, further solidifying its leadership position in the resale market.
- Franchise Expansion: As of December 27, 2025, Winmark operated 1,378 franchises with over 2,800 available territories, showcasing the success of its franchising model and market expansion potential, which is expected to enhance revenue and market share through new store openings in the future.
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Analyst Views on WINA
Wall Street analysts forecast WINA stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 389.450
Low
545.00
Averages
545.00
High
545.00
Current: 389.450
Low
545.00
Averages
545.00
High
545.00

No data
About WINA
Winmark Corporation is a franchising company. The Company offers licenses to operate franchises using the service marks Plato’s Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. In addition, the Company sells point-of-sale system hardware to its franchisees and certain merchandise to its Play It Again Sports franchisees. It has developed an e-commerce platform that allows franchisees of its Music Go Round, Play It Again Sports and Style Encore brands to market and sell in-store product inventory online. It operates through the franchising segment, which franchises value-oriented retail store concepts that buy, sell and trade merchandise. It has over 1,378 franchises in operation in the United States and Canada and 2,800 available territories. The Company also operates as a middle-market equipment leasing business under the Winmark Capital mark. Its subsidiaries also include Grow Biz Games, Inc., and Wirth Business Credit, Inc.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Highlights: Winmark Corporation reported a Q1 GAAP EPS of $2.50, yet its revenue fell by 4.9% year-over-year to $20.85 million, indicating pressure from market competition despite stable earnings.
- Business Model Assessment: While Winmark has a solid business model, analysts suggest that it remains overvalued, which could undermine investor confidence and lead to stock price volatility, reflecting concerns about its future growth potential.
- Rating Downgrade: Seeking Alpha's Quant Rating has downgraded Winmark, signaling a shift in market expectations regarding its financial performance, which may affect its attractiveness to investors.
- Historical Performance Review: Historical earnings data for Winmark shows that although the company has performed well in the past, the current revenue decline trend could negatively impact its long-term growth outlook, prompting investors to carefully assess its investment value.
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- Profit Decline: Winmark Corporation reported a first-quarter net profit of $9.25 million, or $2.50 per share, which is a 7.0% decrease from last year's $9.95 million and $2.71 per share, indicating a weakening profitability that could impact investor confidence.
- Revenue Drop: The company's revenue for the quarter was $20.84 million, down 4.9% from $21.91 million last year, reflecting weak market demand that may limit future business growth.
- Performance Comparison: Both earnings per share and total revenue have declined compared to the same period last year, suggesting that Winmark faces challenges in the current economic environment and needs to implement measures to improve financial performance to maintain market competitiveness.
- Market Reaction: Due to the dual decline in profit and revenue, investors may adopt a cautious outlook on Winmark's future prospects, potentially leading to stock price volatility and affecting the company's performance in the capital markets.
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- Quarterly Cash Dividend: Winmark Corporation's Board of Directors has approved a quarterly cash dividend of $1.02 per share, payable on June 1, 2026, to shareholders of record as of May 13, 2026, demonstrating the company's ongoing commitment to shareholder returns.
- Franchise Network Expansion: As of March 28, 2026, Winmark operates 1,383 franchises with over 2,800 available territories, indicating strong growth potential in sustainability and small business formation.
- Future Dividend Policy: Future dividends will be subject to Board approval, ensuring financial flexibility while reflecting a focus on sustained profitability and prudent financial management.
- Brand Diversity: Winmark's portfolio includes well-known brands like Plato's Closet® and Once Upon A Child®, and the successful operation of these brands not only enhances the company's market position but also attracts more entrepreneurs interested in franchise opportunities.
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- Net Income Growth: In 2025, Winmark Corporation reported a net income of $41.65 million, translating to $11.30 per diluted share, compared to $39.95 million and $10.89 per share in 2024, indicating a sustained enhancement in profitability and reflecting the effectiveness of its business model and increased market demand.
- Strong Quarterly Performance: For the fourth quarter of 2025, net income reached $9.96 million with a diluted earnings per share of $2.69, up from $9.58 million and $2.60 in the same period last year, suggesting improved sales and operational efficiency at the end of the quarter, which bolsters investor confidence.
- Significant Revenue Growth: Total revenue for 2025 was $86.06 million, a 5.8% increase from $81.29 million in 2024, demonstrating the positive impact of investments in marketing and innovation, further solidifying its leadership position in the resale market.
- Franchise Expansion: As of December 27, 2025, Winmark operated 1,378 franchises with over 2,800 available territories, showcasing the success of its franchising model and market expansion potential, which is expected to enhance revenue and market share through new store openings in the future.
See More
- Quarterly Dividend Announcement: Winmark declares a quarterly dividend of $0.96 per share, consistent with previous distributions, indicating the company's stable cash flow and shareholder return strategy.
- Dividend Yield: The forward yield of 0.83% reflects the company's attractiveness in the current market environment, potentially appealing to investors seeking stable income.
- Payment Schedule: The dividend will be payable on March 2, with a record date of February 11 and an ex-dividend date also on February 11, ensuring timely returns for shareholders.
- Shareholder Return Strategy: By maintaining consistent dividend payments, Winmark underscores its commitment to shareholders, aiming to bolster investor confidence and enhance its competitive position in the market.
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