Why Is Garmin Stock Falling Today?
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 22 2024
0mins
Source: Benzinga
BofA Securities downgrades Garmin to Underperform, cutting the price target from $165 to $150.
Analyst cites decelerating momentum and potential margin headwinds from the AutoOEM segment as concerns.
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Analyst Views on GRMN
Wall Street analysts forecast GRMN stock price to rise
4 Analyst Rating
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 234.960
Low
217.00
Averages
259.00
High
310.00
Current: 234.960
Low
217.00
Averages
259.00
High
310.00
About GRMN
Garmin Ltd. (Garmin) is a Switzerland-based entity. The Company and its subsidiaries offer global positioning system (GPS) navigation and wireless devices and applications. The Company operates through five segments: fitness, outdoor, aviation, marine and auto. It offers a range of auto navigation products, as well as a range of products and applications designed for the mobile GPS market. It offers Outdoor Handhelds, Wearable Devices, Golf Devices, and Dog Tracking and Training/Pet Obedience Devices. Garmin offers various products designed for use in fitness and activity tracking. Company’s aviation business segment is a provider of solutions to aircraft manufacturers, existing aircraft owners and operators, as well as military and government customers and serves a range of aircraft, including transport aircraft, business aviation, general aviation, experimental/light sport, helicopters, optionally piloted vehicles, and unmanned aerial vehicles. Company operates worldwide.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Product Innovation: Garmin's newly launched Catalyst R1 racing radar system is designed to enhance situational awareness for high-performance drivers, providing a competitive edge on the racetrack with a retail price of $799.99.
- Design Features: The radar system boasts an IP67 dust and water rating, enabling it to withstand rigorous racetrack conditions such as weather, heat, and vibration, ensuring reliability in various environments.
- Safety Enhancement: By incorporating indicator lights within the driver's line of sight, the Catalyst R1 allows drivers to remain focused on the track while being alerted to approaching vehicles from behind, thereby improving overtaking and defensive capabilities.
- Market Launch: The Catalyst R1 will be available for purchase on garmin.com starting June 12, 2026, marking Garmin's continued commitment to the racing community and aiming to enhance the driving experience for motorsports enthusiasts.
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- Shareholder Approval: At Garmin's annual shareholders' meeting in Switzerland, shareholders approved a cash dividend of $4.20 per share, payable in four equal installments, reflecting the company's commitment to shareholder returns.
- Dividend Payment Schedule: The first installment of $1.05 will be paid on June 26, 2026, with a record date of June 15, followed by quarterly payments, ensuring a steady cash inflow for investors.
- Ongoing Shareholder Return Strategy: This dividend plan not only boosts shareholder confidence but also showcases Garmin's strong financial health, which is expected to attract more investor interest.
- Company Background: Garmin's innovative products across aviation, automotive, and fitness markets demonstrate its strategic focus on enhancing user experience, further solidifying its leadership position in the industry.
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- Dividend Amount Approved: At its annual shareholders' meeting, Garmin Ltd. received approval for a cash dividend of $4.20 per share, payable in four equal installments, demonstrating the company's commitment to shareholder returns.
- Payment Schedule Established: The first dividend payment is set for June 26, 2026, with a record date of June 15, 2026, at $1.05 per share, followed by payments in September, December, and March of the following year, ensuring timely returns for shareholders.
- Strong Shareholder Support: The approval of this dividend payment plan reflects shareholder confidence in the company's financial health, indicating robust performance in profitability and cash flow management.
- Company Overview: Garmin Ltd. focuses on innovation in aviation, automotive, fitness, marine, and outdoor markets, dedicated to enhancing user experiences, and will continue to drive business growth through technological advancements.
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- Global Running and Cycling Trend: Garmin's latest data reports reveal that athletes worldwide actively logged running and cycling activities over the past year, indicating the sustained popularity of these sports globally and reinforcing Garmin's leadership in the sports technology market.
- Enhanced Product Features: The latest smartwatch series from Garmin, including the Forerunner 970 and fēnix 8 Pro, integrates various health and fitness features that assist runners and cyclists of all levels in achieving their training goals more effectively, thereby enhancing user experience and brand loyalty.
- Positive User Feedback: Sponsored athletes like Isaiah Harris and Haley Batten have expressed that Garmin devices significantly improve their training efficiency through precision and multifunctionality, highlighting the importance and impact of Garmin products among professional athletes.
- Commitment to Technological Innovation: Garmin is dedicated to developing innovative technologies that support active lifestyles for athletes, emphasizing that every day is an opportunity for innovation, aiming to enhance athletic performance through continuous technological advancements, which further boosts the brand's market competitiveness.
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- Running Activity Growth: Garmin users recorded nearly a 13% increase in indoor running activities and a 3% increase in outdoor running activities over the past year, indicating the sustained popularity of running and reinforcing Garmin's leadership in the sports tracking market.
- Cycling Data Highlights: The average cycling distance per user was 28.59 miles, with Italian cyclists recording the highest average at 34.73 miles, reflecting regional differences in cycling culture and providing market insights for Garmin's product development.
- Increased User Engagement: There was a 23% increase in users logging both running and strength training activities, suggesting a growing trend towards comprehensive fitness goals, which Garmin's multifunctional devices can meet, thereby enhancing user loyalty.
- Product Innovation and Market Positioning: Garmin's launch of new smartwatches and cycling equipment, featuring advanced health and fitness functionalities, aims to assist athletes of all levels in achieving their goals, further enhancing the brand's competitive edge in the sports technology sector.
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- Market Capitalization Comparison: Garmin Ltd (GRMN) has a market cap of $45.89 billion compared to Kroger Co (KR) at $39.63 billion, illustrating GRMN's relative value in the market and aiding investors in making more accurate company value comparisons.
- Investor Misconceptions: Many novice investors often mistakenly compare company values solely based on stock prices, yet market capitalization provides a more realistic assessment of company size and value, preventing erroneous investment decisions.
- Impact of Size: Market capitalization not only affects a company's ranking among peers but also determines which mutual funds and ETFs are willing to hold the stock, particularly as large funds tend to favor companies with market caps exceeding $10 billion.
- Market Performance: At Thursday's close, GRMN's stock fell about 0.8%, while KR dropped approximately 1.6%, reflecting differing market reactions to the current performance of both companies, further emphasizing the significance of market capitalization in investment decisions.
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