urban-gro Changes Name to Flash Sports & Media, Inc.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Source: Newsfilter
- Name Change: At a special shareholder meeting, urban-gro, Inc. received approval to change its name to Flash Sports & Media, Inc., marking a significant milestone in the company's transformation into a global sports and media platform.
- New Ticker Symbol: The company expects to begin trading on Nasdaq under the new ticker symbol 'FLZH', which is anticipated to enhance market visibility and attract more investor interest in its new business direction.
- Shift in Business Focus: The company has ceased operations in its legacy markets and is now concentrating on the creation, production, and commercialization of live sports events and media rights, which is expected to provide long-term growth opportunities.
- Strategic Vision: CEO Bradley Nattrass stated that the new name and ticker symbol better reflect the company's current status and future direction, emphasizing the potential for participation in the growing global sports and media ecosystem.
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About UGRO
urban-gro, Inc. is an integrated professional services and design-build firm. The Company offers architectural, engineering, and construction management solutions to the Controlled Environment Agriculture (CEA), industrial, healthcare, and other commercial sectors. Its segments include Equipment systems and Construction design-build. The Equipment systems segment acts as a vendor providing reselling to clients when selling vetted commercial horticulture lighting solutions, rolling and automated container benching systems, specialty fans, fertigation/irrigation systems, environmental control systems, and microbial mitigation and odor reduction systems. The Construction design-build segment engages as a general contractor to provide all the additional necessary parts to deliver the client's projects, from the initial estimate and bid process, to subcontractor selection, and management of all construction details.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
urban-gro Changes Name to Flash Sports & Media, Inc.
- Name Change: At a special shareholder meeting, urban-gro, Inc. received approval to change its name to Flash Sports & Media, Inc., marking a significant milestone in the company's transformation into a global sports and media platform.
- New Ticker Symbol: The company expects to begin trading on Nasdaq under the new ticker symbol 'FLZH', which is anticipated to enhance market visibility and attract more investor interest in its new business direction.
- Shift in Business Focus: The company has ceased operations in its legacy markets and is now concentrating on the creation, production, and commercialization of live sports events and media rights, which is expected to provide long-term growth opportunities.
- Strategic Vision: CEO Bradley Nattrass stated that the new name and ticker symbol better reflect the company's current status and future direction, emphasizing the potential for participation in the growing global sports and media ecosystem.
See More
LPL Season 6 Player Auction Scheduled for June 1, 2026
- Auction Date Set: The LPL Season 6 Player Auction is scheduled for June 1, 2026, at 5:00 AM EDT, which will establish the squad compositions for the five confirmed franchises ahead of the tournament in July and August 2026, significantly impacting team strategies.
- Global Participation Opportunity: Fans and investors can follow the auction live via the LPL website, receiving real-time updates on squad announcements, event schedules, and on-ground activations, thereby enhancing global visibility and engagement for the tournament.
- Strategic Partnership Context: urban-gro's involvement through its subsidiary Innovative Production Group FZ, LLC as the official event rights holder signifies a critical positioning in the sports, media, and experiential platform, which is expected to drive future revenue growth through enhanced sponsorship and media opportunities.
- Industry Impact: T20 cricket, recognized for its high engagement, boasts an estimated fan base of 2.5 billion, with previous LPL seasons generating local economic impacts estimated between $25 million and $30 million, underscoring the tournament's significance in the regional economy.
See More
Lanka Premier League Season 6 Franchise Lineup Finalized
- Ownership Changes: The Kandy Royals franchise is expected to be owned by U.S. investors Sandhya Ajjarapu and Kavya Ajjarapu, set to participate in the league scheduled for July and August 2026, reflecting international investor confidence in the Sri Lankan cricket market.
- New Franchise Acquisition: The SC Jaffna Kings will come under the ownership of Sports Commune FZC, led by Manjot Kalra and Mayank Goel, enhancing the league's competitiveness and appeal ahead of the new season.
- Colombo Kaps Leadership Transition: Witness Sports Alliance LLC will take over the Colombo Kaps, with leaders Saranyan Palaniswamy and K.C. Shyam Kangayan bringing new strategic direction to elevate the team's market position within the league.
- Diverse Investment Background: The Dambulla Sixers and Galle Gallants are owned by Desilva Holdings and Gallant Sports and Media LLC, respectively, with the former focusing on sustainable growth and the latter on media partnerships and commercial expansion, showcasing the diversity and innovation in each team's business model.
See More
urban-gro Engages in Lanka Premier League Season 6
- Foreign Player Registration Timeline: Sri Lanka Cricket has confirmed that the foreign player registration for LPL Season 6 will open on May 8, 2026, and close on May 18, providing urban-gro's subsidiary IPG with a clear operational timeline for participation.
- Tournament Schedule: Scheduled for July and August 2026, LPL Season 6 will enhance urban-gro's commercial exposure in the sports and media sectors, particularly through existing arrangements with IPG, marking a significant operational milestone post-integration.
- Confirmed Venues: Matches will be held at four international venues: SSC and RPICS in Colombo, PICS in Pallekele, and RDICS in Dambulla, which are expected to enhance the tournament's visibility and commercial value.
- Industry Context: With an estimated global fan base of 2.5 billion for T20 cricket, and previous LPL seasons generating local economic impacts of $25-30 million, urban-gro's potential revenue from this engagement could align with broader industry metrics, although actual results may vary significantly.
See More
urban-gro's Strategic Transition and Nasdaq Compliance Update
- Strategic Transformation: urban-gro has successfully transitioned into a diversified sports, media, and experiential marketing platform through its merger with Flash, aiming to leverage broader long-term opportunities and enhance revenue streams.
- Restored Nasdaq Compliance: The company has regained compliance with all Nasdaq listing rules, including minimum stockholders' equity and minimum bid price, ensuring future market stability and investor confidence.
- LPL Season 6 Operations: Sri Lanka Cricket has confirmed that LPL Season 6 will take place from July 10 to August 5, 2026, with urban-gro participating as the event rights holder through IPG, which is expected to generate significant media and sponsorship revenue.
- Olympic Cricket Opportunities: Cricket has been confirmed as a new sport for the 2028 Los Angeles Olympic Games, which is anticipated to increase awareness of the sport in the U.S. market, providing new growth potential for the company's commercialization efforts.
See More
Lanka Premier League Season 6 Officially Announced
- Tournament Dates Confirmed: Sri Lanka Cricket has officially confirmed that Season 6 will take place from July 10 to August 5, 2026, across four international venues in Colombo and Kandy, ensuring smooth operations and audience engagement.
- Foreign Player Registration: The registration portal for foreign players will open on May 4, 2026, with an expected pool of 500 to 600 athletes, enhancing the tournament's international appeal and competitiveness, which could significantly boost viewer experience and commercial value.
- Company Participation Strategy: urban-gro participates in the LPL through its subsidiary IPG, leveraging existing commercial arrangements for media, sponsorship, and on-ground activations, marking the company's first full engagement in such a large-scale event post-integration with Flash Sports & Media, potentially leading to substantial revenue.
- Industry Context: T20 cricket is recognized as a high-engagement format with an estimated fan base of 2.5 billion, and previous LPL seasons have shown local economic impacts ranging from $25 million to $30 million, highlighting the tournament's significance in driving local economies and enhancing brand value.
See More
urban-gro Changes Name to Flash Sports & Media, Inc.
- Name Change: At a special shareholder meeting, urban-gro, Inc. received approval to change its name to Flash Sports & Media, Inc., marking a significant milestone in the company's transformation into a global sports and media platform.
- New Ticker Symbol: The company expects to begin trading on Nasdaq under the new ticker symbol 'FLZH', which is anticipated to enhance market visibility and attract more investor interest in its new business direction.
- Shift in Business Focus: The company has ceased operations in its legacy markets and is now concentrating on the creation, production, and commercialization of live sports events and media rights, which is expected to provide long-term growth opportunities.
- Strategic Vision: CEO Bradley Nattrass stated that the new name and ticker symbol better reflect the company's current status and future direction, emphasizing the potential for participation in the growing global sports and media ecosystem.
See More
LPL Season 6 Player Auction Scheduled for June 1, 2026
- Auction Date Set: The LPL Season 6 Player Auction is scheduled for June 1, 2026, at 5:00 AM EDT, which will establish the squad compositions for the five confirmed franchises ahead of the tournament in July and August 2026, significantly impacting team strategies.
- Global Participation Opportunity: Fans and investors can follow the auction live via the LPL website, receiving real-time updates on squad announcements, event schedules, and on-ground activations, thereby enhancing global visibility and engagement for the tournament.
- Strategic Partnership Context: urban-gro's involvement through its subsidiary Innovative Production Group FZ, LLC as the official event rights holder signifies a critical positioning in the sports, media, and experiential platform, which is expected to drive future revenue growth through enhanced sponsorship and media opportunities.
- Industry Impact: T20 cricket, recognized for its high engagement, boasts an estimated fan base of 2.5 billion, with previous LPL seasons generating local economic impacts estimated between $25 million and $30 million, underscoring the tournament's significance in the regional economy.
See More
Lanka Premier League Season 6 Franchise Lineup Finalized
- Ownership Changes: The Kandy Royals franchise is expected to be owned by U.S. investors Sandhya Ajjarapu and Kavya Ajjarapu, set to participate in the league scheduled for July and August 2026, reflecting international investor confidence in the Sri Lankan cricket market.
- New Franchise Acquisition: The SC Jaffna Kings will come under the ownership of Sports Commune FZC, led by Manjot Kalra and Mayank Goel, enhancing the league's competitiveness and appeal ahead of the new season.
- Colombo Kaps Leadership Transition: Witness Sports Alliance LLC will take over the Colombo Kaps, with leaders Saranyan Palaniswamy and K.C. Shyam Kangayan bringing new strategic direction to elevate the team's market position within the league.
- Diverse Investment Background: The Dambulla Sixers and Galle Gallants are owned by Desilva Holdings and Gallant Sports and Media LLC, respectively, with the former focusing on sustainable growth and the latter on media partnerships and commercial expansion, showcasing the diversity and innovation in each team's business model.
See More
urban-gro Engages in Lanka Premier League Season 6
- Foreign Player Registration Timeline: Sri Lanka Cricket has confirmed that the foreign player registration for LPL Season 6 will open on May 8, 2026, and close on May 18, providing urban-gro's subsidiary IPG with a clear operational timeline for participation.
- Tournament Schedule: Scheduled for July and August 2026, LPL Season 6 will enhance urban-gro's commercial exposure in the sports and media sectors, particularly through existing arrangements with IPG, marking a significant operational milestone post-integration.
- Confirmed Venues: Matches will be held at four international venues: SSC and RPICS in Colombo, PICS in Pallekele, and RDICS in Dambulla, which are expected to enhance the tournament's visibility and commercial value.
- Industry Context: With an estimated global fan base of 2.5 billion for T20 cricket, and previous LPL seasons generating local economic impacts of $25-30 million, urban-gro's potential revenue from this engagement could align with broader industry metrics, although actual results may vary significantly.
See More
urban-gro's Strategic Transition and Nasdaq Compliance Update
- Strategic Transformation: urban-gro has successfully transitioned into a diversified sports, media, and experiential marketing platform through its merger with Flash, aiming to leverage broader long-term opportunities and enhance revenue streams.
- Restored Nasdaq Compliance: The company has regained compliance with all Nasdaq listing rules, including minimum stockholders' equity and minimum bid price, ensuring future market stability and investor confidence.
- LPL Season 6 Operations: Sri Lanka Cricket has confirmed that LPL Season 6 will take place from July 10 to August 5, 2026, with urban-gro participating as the event rights holder through IPG, which is expected to generate significant media and sponsorship revenue.
- Olympic Cricket Opportunities: Cricket has been confirmed as a new sport for the 2028 Los Angeles Olympic Games, which is anticipated to increase awareness of the sport in the U.S. market, providing new growth potential for the company's commercialization efforts.
See More
Lanka Premier League Season 6 Officially Announced
- Tournament Dates Confirmed: Sri Lanka Cricket has officially confirmed that Season 6 will take place from July 10 to August 5, 2026, across four international venues in Colombo and Kandy, ensuring smooth operations and audience engagement.
- Foreign Player Registration: The registration portal for foreign players will open on May 4, 2026, with an expected pool of 500 to 600 athletes, enhancing the tournament's international appeal and competitiveness, which could significantly boost viewer experience and commercial value.
- Company Participation Strategy: urban-gro participates in the LPL through its subsidiary IPG, leveraging existing commercial arrangements for media, sponsorship, and on-ground activations, marking the company's first full engagement in such a large-scale event post-integration with Flash Sports & Media, potentially leading to substantial revenue.
- Industry Context: T20 cricket is recognized as a high-engagement format with an estimated fan base of 2.5 billion, and previous LPL seasons have shown local economic impacts ranging from $25 million to $30 million, highlighting the tournament's significance in driving local economies and enhancing brand value.
See More
