Snap Inc. Stock Rises on Profitability Gains Amid Competitive Pressures
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 5 days ago
0mins
Should l Buy SNAP?
Source: Benzinga
- Earnings Beat Expectations: Snap Inc. reported Q4 earnings of 3 cents per share, surpassing the anticipated 3-cent loss, with revenue rising 10.2% year-over-year to $1.72 billion, indicating improved profitability amidst competitive pressures in digital advertising, which bolstered investor confidence.
- User Engagement Fluctuations: Daily active users decreased to 474 million from 477 million in Q3; however, global monthly active users increased by 51 million year-over-year to 946 million, showcasing the company's growth potential in user base, particularly with the Spotlight feature.
- Spotlight Feature Growth: The number of U.S. Snapchatters posting to Spotlight surged by 47% year-over-year, while reposts and shares jumped 69%, reflecting user acceptance of new features and potentially providing new revenue opportunities for future advertising growth.
- Future Strategic Initiatives: Snap plans to launch Specs AI glasses in 2026 and has received authorization for a new share buyback, demonstrating the company's commitment to maintaining financial strength while enhancing market competitiveness through innovative products.
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Analyst Views on SNAP
Wall Street analysts forecast SNAP stock price to rise
28 Analyst Rating
2 Buy
24 Hold
2 Sell
Hold
Current: 4.820
Low
7.00
Averages
9.57
High
13.00
Current: 4.820
Low
7.00
Averages
9.57
High
13.00
About SNAP
Snap Inc. is a technology company. Its flagship product, Snapchat, is a visual messaging application that enhances relationships with friends, family, and the world. Snapchat is the Company's core mobile device application and contains five tabs, complemented by additional tools that function outside the application. Snapchatters can interact with any or all the five tabs. Additionally, it offers Snapchat+, its subscription product that provides subscribers access to exclusive, experimental, and pre-release features. Snapchat+ offers a range of features, from allowing Snapchatters to customize the look and feel of their application, to giving special insights into their friendships. The Company also offers Snapchat for Web, a browser-based product that brings Snapchats calling and messaging capabilities to the Web. Its advertising products include AR Ads and Snap Ads. Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials, and Sponsored Snaps.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Mixed Quarterly Performance: Pinterest's quarterly results missed revenue and earnings expectations, leading to a 16.83% drop in share price, reflecting pressure from retail advertisers cutting budgets due to tariffs, which impacts the company's revenue outlook.
- Strong User Growth: Despite challenges, Pinterest reported a 12% year-over-year increase in global monthly active users for Q4, reaching 619 million, surpassing Wall Street's expectation of 613 million, indicating sustained user attraction on the platform.
- Sales Outlook Downgrade: The company projected first-quarter sales between $951 million and $971 million, falling short of analysts' estimates of $980 million, suggesting pressure on future revenue growth that may affect investor confidence.
- Analyst Downgrades: Multiple Wall Street firms downgraded Pinterest's stock or reduced target prices following the earnings report, with concerns including decelerating growth, monetization challenges, and intensified competition due to advancements in AI.
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- Significant Stock Decline: Pinterest's shares closed at $15.42, down 16.83%, primarily due to mixed quarterly results and a weaker revenue outlook, raising investor concerns about future performance.
- Surge in Trading Volume: The company saw trading volume reach 66 million shares, approximately 311% above its three-month average of 16.1 million shares, indicating strong market reactions to its financial status.
- Strong User Growth: Despite challenges, Pinterest reported a 12% year-over-year increase in global monthly active users for Q4, reaching 619 million, surpassing Wall Street's expectation of 613 million, demonstrating the platform's ongoing appeal.
- Lowered Revenue Guidance: Pinterest projected first-quarter sales between $951 million and $971 million, falling short of analysts' estimates of $980 million, reflecting pressure from retail advertisers cutting budgets due to tariffs.
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- Disappointing Earnings Report: Pinterest reported Q4 revenue of $1.32 billion and adjusted profit of $0.56 per share, both falling short of analysts' expectations of $1.33 billion and $0.67, indicating ongoing pressure in advertising revenue amidst competition from Meta and Snapchat.
- Gloomy Q1 Outlook: The company forecasts Q1 revenue between $951 million and $971 million, below the average analyst estimate of $980.6 million, reflecting market concerns about its future growth potential, which may further erode investor confidence.
- Stock Price Volatility: Following the earnings report, Pinterest shares plummeted over 18% in after-hours trading, and have already declined about 28% since the beginning of the year, indicating significant market unease regarding its financial health, reminiscent of the nearly 22% drop after its Q3 report last year.
- Layoffs and Restructuring Plans: Pinterest announced it would lay off under 15% of its workforce and reduce office space to redirect resources towards artificial intelligence, aiming to enhance competitiveness through transformation initiatives, although the effectiveness of this strategy remains to be seen.
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- All-Time Low Stock Price: Snap Inc (SNAP) shares hit an all-time intraday low of $4.72 on Thursday, reflecting market concerns about the company's future performance, particularly after Citi lowered its price target from $10 to $6 while maintaining a ‘Neutral’ rating, indicating analysts' caution regarding ongoing brand advertising headwinds.
- Q4 Earnings Beat Expectations: Although Snap reported a 10% year-over-year revenue increase to $1.72 billion in Q4, surpassing analysts' expectations of $1.70 billion, its Q1 revenue guidance of $1.5 billion to $1.53 billion falls short of the $1.55 billion analysts projected, highlighting uncertainty in the company's future growth trajectory.
- Increased Legal Risks: Texas Attorney General Ken Paxton has filed a lawsuit against Snap, alleging the company failed to adequately warn parents and consumers about inappropriate content on its app, which could lead to civil penalties and a permanent injunction if successful, further intensifying market concerns about Snap's operational risks.
- Investor Sentiment Fluctuations: Despite the stock's decline, retail investor sentiment on Stocktwits remains in the ‘extremely bullish’ territory, with some users expressing disappointment over the stock's performance while others are optimistic about the potential of the Perplexity partnership to drive the stock price up to $20, indicating a divergence in market outlook.
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- Covered Call Returns: By purchasing SNAP stock at $4.92 per share and selling a covered call at a $6.00 strike price, investors could achieve a total return of 23.98% if the stock is called away at expiration on April 2, indicating an attractive strategy under current market conditions.
- Expiration Risk: The $6.00 strike price represents a 22% premium over the current trading price, suggesting that the option may expire worthless, allowing investors to retain both their shares and the premium collected, with a current probability of 57% for this scenario, highlighting potential risk management benefits.
- Additional Return Potential: Should the covered call expire worthless, investors would gain a 2.03% boost in returns, annualized at 15.15%, indicating that even without selling the stock, investors can still achieve significant returns through this options strategy.
- Volatility Analysis: The implied volatility of the call option stands at 62%, while the actual trailing twelve-month volatility is calculated at 59%, suggesting a high market expectation for future price fluctuations of SNAP stock, prompting investors to monitor market dynamics for optimal investment decisions.
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- Executive Appointment: Sunbit has appointed Shachar G. Scott as Chief Marketing Officer, bringing over 25 years of global brand-building experience from companies like Meta and Apple, marking a pivotal moment for the company's expansion into new products and markets.
- Market Expansion: Scott will lead Sunbit's global marketing efforts, focusing on brand, product marketing, and customer communications, aiming to enhance market awareness and deepen customer relationships to support the company's ongoing growth in financial services.
- Financial Strength: Sunbit boasts a funding capacity of $1.4 billion from blue-chip partners such as J.P. Morgan and Citi, having served 5.3 million loan customers, showcasing its strong market position and growth potential in the fintech sector.
- Innovative Services: By offering no-fee credit cards and buy now, pay later solutions, Sunbit aims to make financial services more human and transparent, helping consumers manage their life expenses more easily, thereby reinforcing its competitive advantage in the market.
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